NASHVILLE, TN (November 24, 2020) Gibson the iconic American instrument brand has partnered with Reverb–the largest online marketplace dedicated to buying and selling new and used musical instruments–to launch the Gibson Demo Shop. The Gibson Demo Shopon Reverb offers a direct source for one-of-a-kindGibson prototypes, demo guitars, pre-played artist models and Gibson mods, at an exceptional value.
The Gibson Demo Shop is live on Reverb now with an exclusive run of 40 guitars, Here.
Featuring one-of-a-kind guitars, the Gibson Demo Shop brings unique guitars to the online marketplace for fans. All Gibson Demo Shop guitars are certified through the Gibson Repair and Restoration team’s 13-point inspection process and will receive a certificate of verification. Additionally, all Gibson Demo Shop guitars will be covered by a two-year warranty centered on playability. Fans can check back every week for updates and “follow” the Gibson Demo Shop on Reverb to get instant notifications on the next run of guitars: Here.
“We are excited to launch the Gibson Demo Shop in partnership on Reverb, as they’re the established online marketplace for guitars and beyond,” says Cesar Gueikian of Gibson. “We are making unique prototypes, demo and modified guitars, and over time guitars played by our artists that fans love will be available on the Gibson Demo Shop.”
“Gibson is giving players an incredible opportunity to own some truly unique guitars–many that weren’t previously available for purchase–and I couldn’t be more excited that Reverb’s global community of music makers will have access to this gear,” adds Jim Tuerk of Reverb.
After more than a century, Gibsonartists, players and fans continue to experience the #1 guitar brand rejuvenated. Gibson is played by the best and brightest artists, across generations and genres and has emerged as the most relevant, most played, and mostloved guitar brand around the world.
For the Gibson Demo Shop on Reverb, visit:
GIBSON DEMO SHOP
Approximate reading time: 3 Minutes
Gibson Demo Shop · Source: Reverb/Gibson
Gibson has teamed up with Reverb on a new offering: the Gibson Demo Shop. The online store is selling one-off guitars and prototypes. Gibson says all guitars sold on the Demo Shop will have gone through “35-point inspection”, and are offered on a two-year “playability” warranty. Will punters be lining up for a new way to grab a unique Gibson guitar for a knock down price? Some of the small print may be a bit off-putting for some buyers.
Gibson Demo Shop
So every guitar builder produces prototypes of guitars, uses demo instruments that don’t get sold to the customer. What to do with them? Gibson has decided to offer some of its guitars for sale via a Gibson Demo Shop. Some are prototypes, some are modded versions, some are demo units and some have even been played by famous artists. And to reflect that, the price is a bit cheaper than standard instruments from the factory. Gibson states that each guitar goes through a 35-point inspection before being listed and offered on a two-year warranty. Here’s what Gibson’s Cesar Gueikian has to say:
We are excited to launch the Gibson Demo Shop in partnership on Reverb, as they’re the established online marketplace for guitars and beyond … We are making unique prototypes, demo and modified guitars, and over time guitars played by our artists that fans love will be available on the Gibson Demo Shop.
Gibson Demo Shop
So far, so good. But I had a look at the initial offering of around 40 guitars on the new Gibson Demo Shop. My first thoughts? I don’t understand why, if Gibson is offering a warranty on guitars that have been inspected, the company is selling guitars with technical faults. The “two-year warranty based on playability” seems to be at odds with an SG listing that has a technical – rather than purely cosmetic – fault, with a problem with the E-string saddle.
Read the details from the listing below. I think we can all get behind buying a guitar with cosmetic flaws like scratches for a reduced rate. But wouldn’t it have been better to fix the “off-center” E-string before selling it?
Gibson SG Standard listed with fault on the E string
The reception on guitar forums has been, shall we say, mixed. The regulars on sites like TGP have been posting reactions like, “I guess ‘seconds’ or ‘B-stock’ doesn’t sound as nice.” Another user suggested a “Certificate of Defects”, while someone else came up with a tongue-in-cheek reference to the infamous Play Authentic slogan, “Play Defective”.
In theory, the Gibson Demo Store is a great idea and could be a nice way for Gibson fans to get their hands on a unique guitar. But I think it’s a bit silly to offer guitars for sale that have technical issues that go beyond aesthetic blemishes.
What do you think? Is this new Gibson Demo Shop a good idea? Or does it need some work? Let us know your thoughts in the comments section below, as I’d love to know what you all think about this new online store.
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Ever wanted a Gibson officially modded by the company's luthiers? A factory second that, thanks to a small blemish, can be had for hundreds off full retail price? Or a rare prototype with features that never made it into production?
Gibson sells such guitars directly on Reverb through the Gibson Demo Shop.
The Gibson Demo Shop page in the Reverb app. Click the "Follow" button there to add it to your Feed.
Since its launch late last year, the shop has been incredibly popular. New guitars are listed all the time—and they sell very quickly.
Because the guitars sell so fast, you should follow the Gibson Demo Shop so that each new listing pops up in your Feed. And be sure to check back often to see the latest additions before everyone else beats you to it.
Throughout the month of March, Gibson will be adding instruments to the shop twice a week, giving more customers than ever the chance to find rare, one-off models or great guitars at less-than-retail prices. With models starting at $899 USD, there's something for everybody.
Below, we're showing off some of the coolest guitars that Gibson listed today, as well as some of the coolest models that have sold during the past few months.
While these individual listings may have sold by the time you see them, you'll be able to find equally unique Gibsons every day in the Gibson Demo Shop.
How to follow the Gibson Demo Shop: On a desktop computer or laptop, click this link. If you're using the Reverb app, click any of the listings below, click into the Gibson Demo Shop details, click "View Shop," and hit the blue "Follow" button.
New to the Gibson Demo Shop
Gibson ES-335 Figured
SMOOTH-COVER CUSTOMBUCKERS W/ CREAM RINGS, TORTOISE SHELL PICKGUARD, AND AMBER KNOBS
Les Paul Special Double Cut
MODDED W/ BIGSBY B-5 VIBRATO AND NICKEL KLUSON DELUXE TUNERS
MODDED W/ BLACK METALLIC HARDWARE AND PICKUP COVERS REMOVED TO SHOW BLACK BOBBINS
Gibson J-45 Standard
W/ MINOR LACQUER SINK AND OTHER BLEMISHES, GET A DEAL ON THIS DEMO-STAMPED J-45
SG Standard T
LIGHTLY BLEMISHED SG, MODDED W/ CHROME MAESTRO LYRE VIBROLA
Demo Shop Guitars That Have Recently Sold
Gibson SG 12-String
1 OF 75 EVER PRODUCED. A 12-STRING SG W/ NECK-THROUGH CONSTRUCTION.
1961 ES-335 MOD Series
A FEW MINOR BLEMISHES DON'T DETRACT FROM THIS BLUE SPARKLE FINISH
Les Paul Deluxe
MODIFIED W/ BIGSBY, CHROME-COVERED P-90, AND BLACK KNOBS, PICKGUARD, AND TUNERS
Firebird Lyre Tail Limited
MODDED W/ TREMOTONE-STYLE VIBROLA ARM AND WITCH HAT KNOBS
AN EXPERIMENTAL AXE W/ A TRADITIONAL HERITAGE CHERRY FINISH
Gibson’s new Reverb store will sell prototypes, demos and artist-played instruments
Gibson has launched an official Reverb store to list collectable, one-off instruments.
The Gibson Demo Shop’s first run of 40 instruments was listed on the online marketplace yesterday (24 November). It comprises a range of original prototype guitars. Each instrument, being second-hand, is put through a “35-point” inspection routine and comes with a two-year warranty “centred on playability”, according to Gibson.
The more affordable of the listings were four Gibson SG Junior prototypes, priced at $1,399 each. At the higher end were a handful of Les Paul Standard prototypes offered at $2,499 each.
Gibson has also said that, in time, other one-of-a-kind instruments will be listed on the digital storefront.
“We are excited to launch the Gibson Demo Shop in partnership with Reverb; the established online marketplace for guitars and beyond,” said Gibson CMO Cesar Gueikian. “We are making unique prototypes, demo and modified guitars, as well as guitars played by our artists that fans will love, available on the Demo Shop.”
Jim Tuerk, Director Of Business Development at Reverb added: “Gibson is giving players an incredible opportunity to own some truly unique guitars – many that weren’t previously available for purchase – and I couldn’t be more excited that Reverb’s global community of music makers will have access to this gear.”
In other Reverb news, the online marketplace announced yesterday (24 November) the launch of the One Mic Reverb Store, which lists microphones signed and donated by some of the biggest names in music.
The store will launch on 1 December to benefit youth music education programs amid the COVID-19 pandemic.
See the full first run of listings on the Gibson Demo Shop.
For more guitar gear news, click here.
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