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Amazon Prime Day Sale: Up to 70% off on toys and games

Kids need special attention and keeping them busy and occupied for long hours is not an easier task. It is indeed a challenge keeping them busy all through the day. And one of the easiest ways to keep your kids busy throughout the day is by giving them a wide range of games and toys. As the Amazon Prime Day Saleis going on, it is the best time to buy a wide array of toys and games for them that too at up to 70% off.

So, here is the deal:


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Minimum 20% off on Indoor games

Indoor games help your kid to learn and enjoy family time. And since staying in is staying safe, there is nothing more that you can do to keep them occupied than to let them play a game of their choice. Choose from games like stacking pull-back toys, toy cars, monopoly, puzzles, and many more that too at a minimum discount of 20%.

Up to 35% off on construction games

If your child loves to construct and reconstruct stuff, then it means that your kid loves the construction games. Choose from games like robotics, bridge construction, and more. Choose from brands like Funskool, Lego, Toycraft, and more that too at a minimum discount of 20%.

Up to 50% off on scooters and rides

Taking your kids to a stroll at the park will not only open their horizons but will also make them happy. So, why not buy the ride on like the tricycles, bicycles, skate scooters, and so on. You can pick from brands like Funskool, Toyzone, Baybee, Luvlap, and many more. You can get up to 50% off on these scooters and ride on.

Up to 50% off on Educational games

Enhance your kid’s knowledge, creativity, and thinking power with the educational games that will help sharpen their brain and help them to learn something new. Pick games like Monopoly, Science kits, Play laptops, Pictionary, and plenty of others. Choose from brands like Smartivity, Skillmatics, and many more that too at up to 50% off.

Up to 60% off on Remote Controlled vehicles

The grin on the face of your kid when he sees and plays with a remote-controlled vehicle. So, why not give your kids the joy of playing with a remote-controlled car, remote-controlled bike, robots, and more. Whether you choose an RC monster truck, a remote-controlled bike, or a car. Get all these that too at up to 60% off.

Disclaimer: The Times of India's journalists were not involved in the production of this article. The product prices mentioned in the article are subject to change with offers given by Amazon during the Amazon Prime Day Sale, scheduled to end on July 27, 2021.

The Absolute Best Cat Toys You Can Buy On Amazon Prime

There’s nothing cuter than when your cat plays like they did when they were a kitten. But if your cat is picky, you may have found yourself on a seemingly endless quest to find a toy she actually wants to play with.

The Dodo rounded up the top highly-rated cat toys on Amazon Prime to bring that quest to an end. Cat parents are raving about all the toys listed below, with some reporting in their five-star reviews that these toys make even the least playful cats jump, bite, kick, and have a total blast.

This may just be the best (and smartest) cat toy ever. The floppy fish toy from Potaroma is USB-chargeable, and features “smart standby” so that it only moves when it senses touch. “My three cats have been playing with it almost nonstop, except for when I have to take it away to charge it,” one of the 9,000 five-star cat parent reviewers wrote of the floppy fish. “One of them pretty much ‘hogs’ it and the other two can't get near it, though they try.”

The Tower of Tracks from Petstages has a whopping 22,600 five-star reviews on Amazon because it’s just that good. It’s simple, with three spinning balls on three different levels, but study enough so that your cat can’t push it over. Pet parents say it keeps their cat interested and mentally engaged.

Treat your cat to all their favorite things with this 30-piece assortment from Mibote. This set comes with a tunnel, feather toys, fluffy mice, rattling balls, catnip and more. “Really good quality toys! Great value for the price!” one five-star reviewer wrote. “I was pleasantly surprised. My cats love these toys. And the fish toy was bigger than I thought it would be. Great assortment.”

Similar to the Petstages toy, the UPSKY version features a cute little topper and six balls to place in the tiers. “I have four kittens that are enjoying this, even days after the purchase,” one of the over 17,000 five-star reviewers wrote.

Go fishing for your cat with this colorful feather telescopic fishing pole toy. She’ll jump, run and pounce trying to catch the feather lure, which clips on easily with a lobster claw clasp. The entire set comes with 13 pieces, including interchangeable feather lures and squiggly worms, and has earned a 4.6-star rating from happy cat parents.

It’s a banana stuffed with catnip (aka your cat’s new best friend). The Yeowww! banana cat toy has over 12,700 five-star reviews on Amazon, with some parents saying it’s the best catnip toy on the market. “The Yeowww! Catnip Banana is the closest thing you can get to a ‘sure thing’ in a cat toy,” one five-star reviewer wrote. “I have probably bought three bunches of these so far for my cats, shelter/foster donations and gifts.”

The YVE LIFE laser toy is basically a laser pointer robot — and cats absolutely love it. The USB-chargeable toy shoots a laser beam in a random pattern that can be adjusted to provide a larger or smaller radius of play area. More than 6,500 pet parents have rated this laser robot five stars and say it keeps their cats busy and tires them out.

All the Cat Dancer 101 is is a piece of wire and some rolled cardboard. Yup, that’s it. That’s all it takes to make your cat go absolutely wild. Over 15,700 cat parents swear by this toy, with one parent calling it “cat crack.” “The more expensive toys may as well be nonexistent compared to the springy wires with cardboard thingys on the ends,” they wrote. “I have to hide them … on top of the fridge, under the pillows, under the couch.”

It’s like ribbon dancing, except for your cat! The Rainbow Cat Charmer is a fun string toy on a stick that provides hours of entertainment for both you and cat. “This is my second one,” one of the 12,700 five-star pet parent reviewers wrote. “It's all of my past and present cats' favorite toy. And,it's fun for me to use to play with them ... It's made well enough to have lasted 20 years (until my dog got jealous and ate part of the clear rod. That's the only reason I had to order a new one.”

In most cats’ opinion, the simpler the object, the better the toy. That’s why over 11,500 cat parents say the SPOT plastic spring is their cat’s favorite plaything. “They’re so light, springy and the best part is they’re QUIET, so no annoying jingle bell to hear,” one five-star reviewer wrote of the toy. “I’ve never seen a cat LOVE a toy so much.”

The OurPets catnip toys come in several fun shapes like a chili pepper, carrot, and cactus, all of which are filled with 100 percent North American-grown catnip. As one five-star cat parent wrote, the thing is filled with what can only be described as “dark magic.” “Got my [catnip] carrot and with not much hope threw it on the floor. MAGIC exploded immediately,” they wrote. “[My] cat went NUTS … kicks, licks, snouts, breaths, drools and more kicks. For THREE HOURS.”

These little mice are perhaps the most classic cat toy out there with their fluffy faux-fur bodies and tempting tail. “He loves the things ... So here we are, I'm buying 60 of them at a time,” one cat parent wrote in an Amazon review. “These mice are higher quality than the ones you get in stores, they have ears and rattlers inside, and lots of fur if your cat is the type who likes to 'groom' their mice.” Plus, they come in an array of bright, fun colors so you won’t spook yourself when you see them lying on the ground.

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The Best Prime Day Deals on Kids Toys and Games

Amazon Prime Day is basically a national holiday at this point, a two-day consumer bonanza where you can save big on stuff you want. The key words being: stuff you want. Not dated garbage that’s being unloaded to make room for newer wares, but actually legit Amazon Prime Day deals on Legos, puzzles, dolls, and STEM toys.

We’re also covering baby gear deals, tech deals, kitchen gear deals, and the best-of-the-best Prime Day deals.

The Day’s Best Deals on Toys and Games

Fire 7 Kids Tablet

Amazon has fancier and pricier tablets for kids, but this seven inch one is just fine for the littles. It's got the parental controls you want, and is lightweight enough for kids to manage. And it's normally $100. Plus, thanks so its protective case, it won't get shattered.

Buy Now $60.00

Mirari Mystorymaker by PlayMonster

We're not huge fans of toys that light up and make sounds, but this one is actually pretty awesome. Normally $30, this one lets kids create a story by pressing a button from each section: hero, adventure, and ending, meaning they have 100 possible permutations as they embark on their storytelling journey.

Buy Now $12.00

Deluxe Scientific Workbench by Hape

An $88 STEM toy we can get behind: This one challenges preschoolers to build things like a digger, zoetrope, gravity vehicle, rotating light, and wind maker. Or anything else they want, using the 79 included pieces.

Buy Now $60.00

Pikler Triangle by CASSARO

A fantastic $239 investment at the best of times, this Pikler triangle has a middle tunnel for crawling through and rungs on either side to help develop motor skills. It folds up when not in use.

Buy Now $229.00

Car Carrier by Green Toys

A $25 stacking toy made from recycled plastic, this one helps kids on their motor skills and spatial reasoning skills as they figure out what truck goes where.

Buy Now $15.45

Baby Alive Baby Grows Up by Hasbro

There's a reason this $60 doll was a huge seller: She's pretty amazing and engaging. She transforms from a newborn to a baby to big girl, changes her size by four inches (10 cm), and has 75+ sounds and phrases.

Buy Now $29.99

The Day’s Best Deals on Legos

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Best Prime Day Toy Deals 2021: Save up to 50% on Lego, Barbie, LOL dolls and much more

  • We earn a commission for products purchased through some links in this article.

  • Bag yourself a bargain Barbie, Lego set or electric toy with one of these Prime Day toy deals for Amazon Prime Day 2021.

    Prime Day is the perfect time to invest in some great toys for your kids, with the retailer boasting up to a MASSIVE 50% off playtime favourites like Frozen dolls, LOL surprise dolls, and Playmobil sets.

    Parents with little ones can also benefit from brilliant reductions on wooden toys and Peppa Pig sets too, that should be added to cart alongside Amazon’s BIG Prime Day baby deals.

    Just remember to take advantage of these amazing deals, you’ll have to be a member or sign up to a free 30-day trial of Amazon Prime (which you can cancel before the first payment comes out).

    Amazon Prime Day deals on toys and games – at a glance:

    Prime Day Lego deals

    Lego Prime Day toy deals 2021

    LEGO Disney Princess Raya Playset – £45.99 (SAVE £30)
    Introduce your little one to new Disney Princess Raya with this fabulous Lego palace castle playset. Featuring both Raya and Namaari mini-doll figures and a spectacular 6-room, double tower palace – it’s a real steal this Prime Day with £29 off.

    View Deal

    LEGO Star Wars Poe Dameron’s X-wing Fighter Building Set – £69.98 (SAVE £20)
    Includes three minifigures – Poe Dameron, Knight of Ren and Jannah – and features an opening minifigure cockpit, space for R2-D2, adjustable wings, stud and spring-loaded shooters plus retractable landing gear. Suitable for kids aged 9 years and up.

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    LEGO City Airport Passenger Airplane, Terminal & Truck Play Set – £62.97 (RRP: £27.02)
    There’s currently 30% off this airplane and terminal play set from Lego on Amazon. Jet off with your Lego figures even if we’re grounded at home this year! The large toy plane seats the pilot and passenger figures, with an opening rear cargo door and roof to access the detailed interior. Suitable from 6 years and up.

    View Deal

    LEGO 60266 City Ocean Exploration Ship Floating Toy Boat – £70.99 (RRP: £54)
    A multi-vehicle set that comes with a toy ship that really floats on water, with accessible command cockpit and laboratory, a working crane, helipad, movable boat arm and storage. Plus research submarine, helicopter, speedboat, shark cage and pirate shipwreck with hidden treasure. Suitable for 7 years and up.

    View Deal

    Lego Technic Fast and Furious Building Kit – £51.99 (SAVE £38)
    Build Dom’s Dodge Charger racing car with this Lego Technic model kit. Inspired by the original 1970 Dodge Charger, this model has moving pistons, suspension, a steering system and air blower.

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    Lego Friends Jungle Rescue Set  – £44.99 (SAVE £30)
    This jungle treehouse vet clinic comes with vets and scientists, a baby elephant with its mum, 2 sloth figures, a turtle, drone and rescue quad bike alongside the exiting treehouse and rope bridge play set.

    View Deal

    Prime Day Barbie, Disney and LOL doll deals

    Early Prime Day Disney toy deals

    Barbie GNH53 Dreamhouse Playset – £157.59 (SAVE £132.30)
    This Babrie Dreamhouse is the stuff of – well dreams! The 70 piece – currently boasting a HUGE £132.30 off this Prime Day – has 70 accessories to help fill the 3 storey, 8 roomed mansion. Plus additional lights and sounds really help this house come alive. A must-have for any barbie obsessives.

    View Deal

    Barbie FXG57 Malibu House Playset – £59.99 (SAVE £14.50)
    Let your child’s imagination run wild with this brilliant Barbie Malibu doll house, boasting 52% off the original price exclusively on Prime Day. Featuring a kitchen, dining room, living room, bedroom, bathroom and outdoor patio (with furniture to boot) it’s a real bargain for the price.

    View Deal

    Barbie Dreamplane Doll and Playset – £63.19 (SAVE £36.80)
    We expect this Barbie Dreamplane playset will be flying out the warehouse this Amazon Prime Day thanks to a generous £36 off. Your little one will love playing with pilot Barbie and her custom private jet, providing an opportunity for all kind of cross Atlantic adventures.

    View Deal

    Barbie doll vespa – £14.99 (SAVE £25.91)
    Save over 60% on this trendy scooter, complete with safety helmet and little dog for a Barbie doll on the go. A clip on the scooter means any Barbie doll can ride along on the vespa for hours of imaginary fun.

    View Deal

    Barbie Brush ‘n Sparkle Unicorn – £30.01 (SAVE £8.02)
    Wow – what kid won’t be mesmerised by this fabulous Barbie unicorn – especially with it’s built-in lights and sounds too! Mums and dads can save £8 on this magical creature for the next 48 hours on Amazon Prime only.

    View Deal

    Barbie Princess & Shimmer Horse – £30.09 (SAVE £9.90)
    If we had to choose one Barbie toy to invest in this Prime Day it’s Princess Prance and her Shimmer Horse with it’s whopping £125.36 saving. The horse’s hooves and tiara light up luminous hues, and it’s clever touch-activated movements means this horse can even nuzzle and head-bob. And did we mention both of them sing?

    View Deal

    Disney Frozen Talk and Glow Olaf and Elsa Dolls – £22.19 (SAVE £21.80)
    This toy two-pack comes with both an Elsa and an Olaf doll, complete with 20 sounds and exciting phrases. Frozen fans will love to play out scenes from the films and create their own world.

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    Disney Frozen Anna Doll – £14 (SAVE £5.99)
    Frozen is still a huge phenomenon and Frozen toys make great gifts for Elsa and Anna fans all year round. This Anna doll is currently 30% off and comes with a light up dress and sings ‘The Next Right Thing’ from the Disney Frozen 2 movie.

    View Deal

    Disney Frozen Elsa Doll £7.69 (SAVE £6.30)
    Save 21% on this official Disney Elsa doll on Amazon ahead of Prime Day 2021. Dressed in her blue outfit with her iconic, long blonde plait from both films, we love this doll for its great value.

    View Deal

    Disney Store Medium Soft Toy Rabbit – £14.70 (SAVE £6.30)
    This one is ideal for younger kids who love the Winnie the Pooh books and films. Rabbit, one of the main characters in the classic series, is a plush soft toy and makes a great gift for toddlers.

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    Jurassic World Epic Roarin’ Tyrannosaurus Rex – £28.49 (SAVE £21.50)
    This toy comes straight from the Jurassic World animated series, Camp Cretaceous. As well as being a great standing action figure, this dinosaur comes with a ‘Primal Attack!’ feature that kids can control themselves.

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    Bright Starts Disney Baby Minnie Mouse Peekaboo Activity Jumper – £69.99 (SAVE £30)
    Ideal for those aged 6-12 months, this baby jumper is now £30 off. The seat rotates all the way around for unrestricted fun and the set comes with 12 toys and activities to enjoy. The perfect gift for little ones!

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    Disney Lilo and Stitch Soft Toy – £12.20 (SAVE £17.79)
    Stitch is still one of the cutest little Disney characters out there and this cuddly bean bag plush toy will be a welcome addition to any playroom. Currently offered at nearly 60% off, you won’t get a better early Prime Day deal on Disney toys than this.

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    Disney Pixar Woody and Bullseye toy – £15.49 (SAVE £9.50)
    Woody and Bullseye were most recently seen on screen in Toy Story 4 but the dynamic duo first joined up in Toy Story 2. Bring their adventures to life with this playset which is designed so that Woody can actually ride on Bullseye.

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    PAW Patrol Dino Rescue Chase’s Deluxe Rev Up Vehicle – £8.99 (SAVE £6)
    Every Paw Patrol Dino Rescue play set comes with a Chase figure and a mystery dino toy. Currently 67% off, there are 6 different Dino Rescue Deluxe Vehicles to collect.

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    Rubie’s Official Deluxe Wonder Woman Fancy Dress – £16.09 (SAVE £12.90)
    Bring the DC hero Wonder Woman to life at home with this top quality fancy dress costume from official licensed seller of the movie’s merch. The iconic dress comes with an attached cape, belt, boot tops, bracelets and headpiece.

    View Deal

    LOL Surprise Dance Machine Car – £24.49 (SAVE £10.50) 
    This a real 3-in-1 toy! As well as the cool metallic blue finish on the car, there’s the surprise pool and dance floor. Just flip out the back of the car to reveal the extra features. You can even fill the pool with water for the dolls to swim.

    View Deal

    LOL Surprise RC Wheels Remote Control Car – £18.99 (SAVE £11)
    Save £11 on this super chic remote-control car, the first ever from LOL Surprise! It comes with an easy-steer remote to allow for motion steering and an exclusive doll to enjoy the ride.

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    LOL Surprise Hairgoals – £8.99 (SAVE £10)
    This LOL Surprise toy comes with 15 special surprises to unwrap, including a doll with brush-able hair and doll accessories. Just dip the doll in water to reveal the first surprise!

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    LOL Surprise OMG Dance Fashion Doll – £18.99 (SAVE £8)
    Another great saving on a LOL Surprise toy! This one also comes with 15 surprises to unlock, a blacklight to reveal even more surprises and a doll who loves to dance.

    View Deal

    Prime Day Peppa Pig deals

    Early Prime Day Peppa Pig deals

    Peppa Pig Wooden School House – £15 (SAVE £14.99)
    Get 50% off this wooden Peppa Pig play set for Amazon Prime Day. Set includes Madame Gazelle, Peppa and George wooden figures, as well as wooden desk, seat, bookcase and easel.

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    Peppa Pig Wooden Aeroplane – £5 (SAVE £14.99)
    This wooden toy has enough space for 4 wooden Peppa Pig figures and 2 suitcases. As well as the plane, this toy comes with a Miss Rabbit figure. All made safe for children with FSSC wood.

    View Deal

    Peppa Pig Wooden Family Home – £19.35 (SAVE £10.64)
    Save over £10 on the Peppa Pig Wooden Family Home, which comes with one wooden figurine and furniture, including a bath, oven, fridge, TV and bench seat. It goes perfectly with other Peppa Pig toys as the figures fit into all play sets.

    View Deal

    Peppa Pig Wooden School Bus – £15.55 (SAVE £14.44)
    There’s 30% off this cute Peppa Pig school bus at the moment for Amazon Prime Day! The kit comes with smooth-rolling wheels, a shape-sorter tool and a Miss Rabbit figure.

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    Peppa Pig Kitchen Playdough Set – £9.45 (SAVE £10.54)
    Save over 50% on this playdough playset which includes five different tubs of colourful dough to create shapes, play food and even Peppa Pig characters.

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    Peppa Pig Wooden Family Figures Pack – £4 (SAVE £4.99)
    This toy features four wooden figures including Mummy Pig, Daddy Pig, Peppa Pig & George Pig. Each figure has ‘drop n play’ feet so they can be easily slotted into the wooden bench provided or any Peppa Pig wooden vehicle or playset. Currently over 50% off.

    View Deal

    Prime Day Wooden toy deals

    Prime Day toy deals on wooden toys 2021

    Melissa & Doug Fresh Mart Grocery Store – £99.99 (SAVE £100)
    At 50% off, this supermarket set from reliable brand Melissa & Doug is one of the best deals on wooden toys we’ve seen so far. Ready to load up with all of your kids’ play food at home, this supermarket play set comes with sturdy wooden shelves, a hand-cranked conveyor belt, a bagging area, card swipe machine and a realistic beeping scanner.

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    Melissa & Doug Doctor Activity Centre – £139.99 (SAVE £60)
    This wooden multi-sided doctor’s office toy is the perfect play set up for aspiring medics. It comes with a realistic blood pressure monitor, scales, eye chart, X-rays and so many more accessories. Down from £199.99, it’s a great saving!

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    Melissa & Doug Star Diner – £139.99 (SAVE £60)
    Save 30% on another of Melissa and Doug’s innovative play centres. This diner play centre comes with everything your little one will need. It includes a kitchen on one side and booth on the other with all the appliances, as well as a jukebox and spinning cake plate.

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    Melissa & Doug Snacks & Sweets Food Cart – £99.99 (SAVE £80)
    This play set comes with one of the best savings this Amazon Prime Day. Now £80 off, this snack and food cart includes 40 different pieces to play with, including sweet and savoury treats. Good enough to eat!

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    Wooden Dolls House With Furniture And Accessories – £74.97 (SAVE £31.02)
    This dollhouse by KidKraft has been awarded 4.5 stars out of 5 by parents because it’s great value. Includes functional window shutters, moulded staircases and furniture for each room.

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    Pretend Play Wooden Camp Stove Set – £34.99 (SAVE £25)
    Encourage play at home inspired by adventures in the great outdoors with this adorable camp stove set from Melissa & Doug. Includes cookware and utensils to prepare and serve play food as well as a sliceable wooden fish, double-sided felt food and a felt egg in a plastic egg shell ready for ‘outdoor’ meals.

    View Deal

    Prime Day scooter deals and electric toys

    Prime Day scooter deals and electric toys

    Vespa PX150 Licensed Ride On Scooter – £55.99 (SAVE £14)
    There’s a huge 71% to be saved on this kids’ toy at the moment! Perfect for those 18 months to 3 years old, this ride-along is sure to bring huge excitement to any child’s play time or walk in the park.

    View Deal

    Ricco 12V Kids Electric Ride On Vehicle – £180.59 (SAVE £69.40)
    For all those little ones who love a bit of excitement, this is definitely the toy to go for! It’s a ride on in the form of a fire engine, suitable for 3 to 7 year olds.

    View Deal

    Vtech 150003 Playtime Bus Educational Playset – £13.94 (SAVE £9.05)
    This Playtime Bus comes with HOURS of fun for kids aged 18 months and over. It helps little ones learn numbers, fun phrases, letters and safety rules with exciting sounds and loads of games.

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    Prime Day outdoor toy deals

    outdoor toy deals Amazon Prime Day 2021

    Little Tikes First Slide – £24.49 (SAVE £15.50)
    This slide is the perfect garden toy for toddlers – and boasts a £15 saving in the Amazon sale for the next few hours! Sturdy, easy to wipe clean and with added handles at the top – it’s a win win in terms of safety and savings.

    View Deal

    Gimsam Whale Garden Sprinkler for kids – £7.94 (SAVE £7.05)
    Serve up some summer water fun with this adorable whale sprinkler for kids – now on sale at up to HALF PRICE. Kids will love cooling down with this on a hot day in the summer holidays.

    View Deal

    iBaseToy Splash Pad Sprinkler for Kids – £13.79 (SAVE £12.20)
    This special starfish water pad boasts high powered soaker jets sure to have kids screaming on sunny days. Grab it this Prime Day with a whopping 47% off.

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    WEY&FLY Children’s Paddling Pool – £15.19 (SAVE £3.80)
    This paddling pool is the perfect size for pint-sized baby fun. Currently causing a splash this Prime Day with over 20% off.

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    Sable Rainbow Paddling Inflatable Pool for Kids – £35.68 (SAVE £10.31)
    This easy-to-inflate rainbow pool is meant for long hot days with little ones. Be sure to add to your basket during the Amazon sale with 22% off.

    View Deal

    iBaseToy Large Swimming Pool for Kids – £59.79 (SAVE £32.20)
    This inflatable pool is big enough for both adults and kids to play in and has a HUGE £32 saving this Prime day. Made from extra-strong PVC, this pool is extra durable and can be fully inflated in a speedy 4 minutes. Kids will also love the exterior sea-themed banner too!

    View Deal

    TEMI Kids Sand and Water Table – £36.79 (SAVE £9.20)
    Set-up your very own makeshift sand pit in the backyard thanks to this discounted TEMI sand and water table with just under a tenner off for the next 24 hours. With over 27 accessories included in the set, it’s sure to keep curious minds busy for hours.

    View Deal

    Football Goal Post Net With Pump Toy – £12.68 (SAVE £7.31)
    Serve up some soccer fun with this great-value football set – currently on sale with £7 off this Amazon Prime Day. The goal is easy to put up and down, making it easy to take long to park picnics and family beach days.

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    Cadrim Ping Pong Paddle Table Tennis Set – £17.59 (SAVE £4.40)
    This table tennis kit is sure to bring the whole family together for a friendly competition. Boasting £4.40 off in the Amazon sale, it’s perfect for setting up on a table outside and batting away a few hours.

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    EXTSUD Outdoor Swing – £17.84 (SAVE £2.15)
    Bring the park to your backyard with this sturdy outdoor swing from EXTSUD. The toy can hold children and adults weighing up to 150kg – making it suitable for most modern families. Add to your basket and make a £2 saving this Prime Day. Every little helps!

    View Deal

    What were the best Prime Day toy deals in the UK last year?

    Last year some of the best Prime Day toy deals and discounts were to be found on Lego toys. Amazon Prime customers could get over 40% off Lego toys including LEGO City Airport (£89.99,, LEGO Star Wars sets and Disney Frozen II Lego and Duplo toys.

    Amazon have also revealed that some of the bestselling products during their Prime Day sale last year were games and puzzles. This is no surprise considering the site was offering up to 40% off Hasbro Games like Monopoly.  The most popular toys were family-friendly games to keep everyone entertained during lockdown. These included Jenga (£14.87,, Monopoly (£18.99, and Guess Who (£13.10, Keep a look out for similar great deals in the toys, games and puzzles category this year.

    Other big name brands that slashed their prices across Amazon for the Prime Day sale included Nerf, Playmobil, BRIO, Hot Wheels and more. We spotted deals of up to 30% Off Nerf toys including Nerf Fortnite, 35% off Barbie and Polly Pocket play sets and up to 30% off Playmobil, BRIO and Hot Wheels vehicle toys.

    How do you get an Amazon Prime free trial?

    If you are not already an Amazon Prime member, but you want to be able to take advantage of the Amazon Prime Day UK toys and games deals this year, all you have to do is sign up for Prime membership before Prime day in June 21st 2021. If you don’t want to pay for the membership, then you can get a free trial of Amazon Prime.

    New members can try Prime, for free, for up to 30 days. If you don’t cancel your membership before the 30 days is up, then you will be charged. Set a reminder so you don’t forget to cancel! To get an Amazon Prime free trial, simply go to Amazon Prime Free Trial. Then click on the button that says ‘start your 30-day free trial’.

    How do you cancel Amazon Prime?

    If you don’t want to continue with your Amazon Prime membership, you can cancel it before the first payment comes out of your account by heading over to your account. Click on the ‘Prime’ option of the nine boxes, then on the three rectangular boxes under the search bar at the top of the page, click ‘Manage’ and click ‘End Membership’. It’s really that simple! So if you’re just taking on a Prime membership to score some of the Prime Day UK toys and games deals, you can cancel it as soon as you’ve got the items you want.

    If you don’t cancel the membership, it will charge you after you free 30-day free trial.

    How much does Amazon postage cost and can you get free next day delivery on Prime Day deals?

    Postage costs vary, however generally Amazon Prime subscribers get free next-day delivery as one of the perks of their membership. Otherwise free standard delivery is normally offered to anyone who spends £20 or more on the site. This still applies on Amazon Prime Day. However, there is a chance some deliveries may be delayed after Amazon Prime Day UK 2021 because of the ongoing impact of Covid-19 pandemic.

    Can you return toys and games bought in the Amazon Prime Day UK deals?

    If you change your mind or find a deal better elsewhere, you can return any items bought in the Amazon Prime UK sale.

    Amazon have a standard 30-day period for returns on most products and this includes Prime Day toy deals. So you’re covered for Amazon Prime Day purchases.


    Toys amazon prime

    Amazon's top holiday toys list has finally been released! For 2020, Amazon has done something a little different and launched a new list called Toys We Love, but the concept is the same as years past: you'll find over 100 toys for all ages that the site predicts will be flying off the shelves come December.

    This year's selection includes a ton of great toys and gadgets from kid-favorites like L.O.L. Surprise!, LEGOs, Barbie, and every other toy brand under the sun. To help you find the very best toys for this holiday season, we've rounded up over 20 must-see items all of which are under $30. Take a look, but act fast if you see something you want to grab, we have a feeling a lot of these best-selling dolls, games, puzzles, and stuffed animals will sellout fast.

    Want more great toy recommendations? We have expert- and kid- approved picks for every child on your list: 2-year-olds, 3-year-old boys, 3-year-old girls, 4-year-old boys, 4-year-old girls, 5-year-old boys, 5-year-old girls, 6-year-old boys, 6-year-old girls, 7-year-old boys, 7-year-old girls, 8-year-old boys, 8-year-old girls, 9-year-old boys, 9-year-old girls, 10-year-old boys, 10-year-old girls, 11-year-old boys, 11-year-old girls, 12-year-olds, 13-year-old boys and 13-year-old girls. Whew!

    FYI: Certain items may be shipped later this year due to the pandemic. You can check here for all shipping deadlines to ensure your item arrives in time for the holidays.

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    Ages 6+

    Crayola Ultimate Light Board



    Coloring gets a major upgrade thanks to this LED light board, which allows kids to create amazing art in a truly unique way. 


    Ages 4+

    Poopalots Big Wags Interactive Pet Toy



    Not only do they have to feed the pup, but they also have to clean up after it, well, poops. 




    You've seen her all over Instagram and TV, now bring the adorable Qai Qai into your home. She comes with her iconic onesie and tutu. 


    Ages 3+

    Mickey Mouse Outdoor and Explore Camper


    Mickey and Pluto are headed out on a camping trip and want your little one to tag along. The adorable set plays classic Mickey Mouse phrases and sound effects. 


    Ages 8+

    Suspend Family Game
    Melissa &



    The whole family can get in on the fun of this game, which will challenge everyone's hand-eye coordination.  

    7Paw Patrol Don't Break The Ice Game




    A Paw Patrol pup sits atop of the "ice" that players will tap, hoping their move isn't the one that sends him falling.

    8Lite Brite Magic Screen




    Yes, the Lite-Brite from your youth is back and better than ever. It comes with over 200 pegs and six design patterns to follow (although kids are encouraged to create their own).


    Ages 4+

    Cutetitos Fruititos



    Fans of these plushes will be treated to new designs and characters. Each one is scented and wrapped in a cozy blanket.  

    10Barbie Fashionistas Doll


    With the fun outfit, green hair, and earrings, this is definitely one of the coolest Barbie dolls we've seen. If you have a Barbie lover at home, the whole line of Fashionistas dolls is worth checking out.


    Ages 3+

    Frozen 2 Necklace Activity Set



    Exclusive to Amazon, the set includes over 500 pieces (including adorable character charms), to make 10 necklaces. There is also a Disney Princess and Trolls option.


    Ages 3+

    True Metal Jet to The Rescue Gift Pack



    Kids can take members of the Paw Patrol family on exciting new adventures. The set includes seven True Metal jets that look identical to the ones on the show. 


    Ages 6+

    Thanos Minifigure


    Superhero fans will love to get their hands on this Thanos minifigure. Yes, it includes the the dreaded Infinity Gauntlet and all six Infinity Stones! 

    14Mega Gemstone Dig Kit




    Bring the gemstone mine into your house! You can feed their curiosity with this mega gemstone dig kit that allows them to dig up 15 amazing gems. 



    Hannah The Pegasus



    Just add water and Hannah will start to cry. But don't worry, as soon as your child places the pacifier in their mouth or lays them down for a nap, they'll be happy again. 


    Ages 4+

    Kitchen Creations Candy Delight Playset



    Kids can create faux gummy bears, peanut butter cups, and more with this playset that comes with five cans of Play-Doh. 




    Get ready to play ball with a classic beginner t-ball set that allows for height adjustment as your child grows. 



    Minnie Mouse Stacker


    A stacker toy like this will encourage motor skills, coordination, and problem solving skills. It's also dishwasher safe for when you need to give it a good rinse. 

    Melissa &


    Bring music class right into your home thanks to this 10-piece set. Your kids will have a ball learning all the new sounds and creating their own band. 


    Ages 6M+

    My Pal Violet



    The adorable pup will help teach your baby words, songs, and counting. Violet will also learn your child's name for personalized interactions. 

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    These Are Amazon’s Hottest Toys to Buy This Holiday Season

    Half the fun of the holiday season is the anticipation, and Amazon is really perfecting its strategy of making us spend months daydreaming about the gifts and toys we want to buy for kids (and ourselves) this year. It may only be October, but we’ve got shopping on the brain and thankfully, Amazon is making it simple. The website just released its staff-curated Amazon Toys We Love page, a list of more than 100 toys and games for boys and girls, from infants to teens. And if that isn’t a wide enough selection, you can now turn to the Holiday Toy List gift guide, which includes over 1,900 products from which to choose.

    Educational toys 4-year-olds
    Related story The Best Toys for 4-Year-Olds to Help Prep for Kindergarten

    But the folks at Amazon don’t just let a computer pick out their Toys We Love list — they curate the selections and only add their fave toys they’re sure you’ll love just as much as they do.

    Don’t let the “Toys We Love List” overwhelm you. It’s easy to navigate by category — Action Toys, Plush, Arts & Crafts, Building Toys, etc. — as well as by age. The real question for you is whether you want to let your kids see the whole list (and potentially covet it all) or narrow it down to a few things they actually really want.

    Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

    Here are a few of the Amazon toys we love this holiday season, too:


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    Kids of all ages will love these colorful magnetic tiles, building towers to the sky or roads across the world with these versatile 3D building toys.

    Magnatiles $119.99 on Buy now Sign Up

    Crayola Light-Up Tracing Board

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    Let children’s creativity run wild with this light-tracing board from Crayola. It comes with colored pencils and more than 100 traceable images to keep kids busy and their brains active!

    Crayola Light-up Tracing Board $24.99 on Buy now Sign Up

    Disney Princess Dress Up Trunk

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    Your little princesses will fall in love with this 21-piece Disney princess dress-up set. It features dresses to depict classic princesses like Aurora, Belle, Cinderella, and Snow White and is sure to bring a smile to fairy tale fans of all ages.

    Disney Princess Dress-up Trunk $34.16 on Buy now Sign Up

    Disney Baby Mickey Mouse Seaplane

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    This floatplane is sure to be a hit with even your littlest Mouseketeer. Durable and dishwasher safe, Mickey will bring a smile to bath time.

    Disney Baby Mickey Mouse Sea Plane $21.99 on Buy now Sign Up

    KidKraft Farm to Table Play Kitchen

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    Featuring both window boxes of wooden veggies and (fake) modern appliances, this interactive wooden kitchen can serve as a perfect start for your little future chef and their culinary adventures.

    KidKraft Wooden Farm to Table Play Kitchen $184.99 on Buy now Sign Up

    Little Tikes T-Ball Set

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    We couldn’t resist putting in the #1 best-selling baseball toy on Amazon. This set includes five balls and is perfect to help aid in the development of your child’s motor skills.

    Little Tikes T-Ball Set (Red) w/ 5 Balls $28.87 on Buy now Sign Up

    Hasbro Gaming Battleship Board Game

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    Battleship is a timeless classic for all ages. What makes this game different is it now comes with a twist — planes. Players will face new ways of engaging in epic battles that will test friendships like never before.

    Battleship With Planes Strategy Board Game $16.99 on Buy now Sign Up


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    There’s more than meets the eye when it comes to transformers. These figures are 2-in-1 toys that quite literally transform into a vehicle, depending on which character you buy. They feature actual working lights and even make 10 button-activated sounds.

    Transformers Toys - Optimus Prime $49.67 on Buy now Sign Up

    Barbie Fast Clinic Playset

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    ​Learn all about caretaking and how to make a cast with this fun Barbie playset that will grow your kids’ love for STEM. This set comes with molding clay, a gift shop for Dr. Barbie’s patients, and more than 30 play pieces.

    Barbie Fast Cast Clinic Playset $49.99 on Buy now Sign Up

    Hot Wheels Tracks

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    Watch as the racecars make twists and turns with this exciting track set that’ll build problem-solving skills and be sure to become their new favorite game. Your little racer will love all the car-crashing possibilities that lie ahead.

    Hot Wheels Criss Cross Crash Track Set $49.99 on Buy now Sign Up

    Insect Lore Butterfly Garden

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    Some days you just want to skip the museum. Why not have the butterfly exhibit right in your own home? This kit comes with 10 caterpillars to feed and nourish so they can turn into beautiful butterflies. Your child will marvel at how the science behind it works and you’ll get to spend some great quality time over the holidays.

    Insect Lore Butterfly Garden: Original Habitat and Two Live Cups of Caterpillars with STEM Butterfly Journal $42.99 on Buy now Sign Up

    A version of this article was originally published in September 2020.

    While you’re shopping, we suggest using this list of our favorite ethical toy brands, so you can vote with your wallet too.

    ethical charitable toy brands


    Now discussing:

    Lyosh, what kind of child. He will be three weeks old. No organs, three germ layers, that's all.

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