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Narrow-moat Dollar General saw better-than-expected second-quarter sales, but rising cost pressure will likely lead us to temper our fiscal expectations. However, an offsetting adjustment for time value of money should leave our $ per share valuation largely intact. We still expect mid-single-digit percentage top-line growth and high-single-digit operating margins over the next decade and suggest investors await a more attractive entry point despite the shares’ 4% dip after the earnings release.

While same-store sales fell % (still a % increase on a two-year stacked basis), we had been more pessimistic at %. The chain has done better than expected at holding on to customers gained during the worst of the crisis last year, with management indicating that retention of new patrons was tracking about double its estimates and well above what it saw in the recession. Although customer behavior remains roiled by the pandemic and we believe it is too early to assume the retention will persist, we suspect a better performance than the period is likely considering the chain’s work to make the assortment more compelling, particularly in refrigerated and frozen foods and nonconsumables.

The firm’s % adjusted operating margin for the quarter was near our expectation, with the cost leverage that should have come from the better top-line performance offset by freight costs that have risen more than we foresaw. Management updated full-year guidance, calling for $ to $ in adjusted EPS (previously $ to $). We had been more optimistic than guidance heading into the quarter, but our earlier $ mark should fall toward the top of the range considering the logistics cost pressure. Although its core customers’ limited means restrict the degree to which Dollar General can rely on price increases to offset the higher costs, we believe its scale and merchandising strength create ample opportunity for the firm to cushion the blow.


Dollar General says it completed the first phase of its DG Fresh overhaul, and the program could be a game-changer for its fresh grocery dreams

  • Dollar General has completed its DG Fresh rollout across all stores.
  • DG Fresh allows the company to distribute frozen and refrigerated items in-house.
  • The initiative could also unlock fresh produce for the dollar store giant.

Dollar General has completed the initial phase of a key strategic initiative, one that the company hopes will drive down costs and open up the possibility for fresh produce in stores.

In , the dollar store giant introduced DG Fresh, a project that sought to "reduce product costs in our frozen and refrigerated items" by bringing the distribution of frozen and refrigerated foods in-house. Now, DG Fresh is operational across the entire chain.

CEO Todd Vasos said that Dollar General completed the rollout six months ahead of schedule, and that the company is "very pleased" with the savings so far. Through DG Fresh, Dollar General is delivering frozen and refrigerated items to its fleet of around 17, stores from 12 facilities.

"DG Fresh continues to be the largest contributor to the gross margin benefit we're realizing from higher inventory markups, and we expect additional benefits going forward as we continue to optimize our network and further leverage our scale," Vasos said. 

The CEO said that DG Fresh has been delivering on boosting sales and driving up in-stock levels. Edward Jones analyst Brian Yarbrough told Insider that DG Fresh could temporarily set up Dollar General to get bogged down with the "headwinds of freight shipping costs and higher input costs." But he added that he expects the initiative is "going to be a tailwind going forward."

"It's positive from the standpoint of it was expensive to have a distributor," Yarbrough said. "So that is very nice from a margin standpoint."

Dollar General has also been vocal about the possibility that DG Fresh could unlock the category of fresh produce for the dollar store. Fresh food offerings could score political points for the chain as well, as the issue of food apartheid and inequality continues to follow dollar stores as a whole.

"While produce was not included in our initial rollout plans, we believe DG Fresh provides a potential path to accelerating our produce offering in up to 10, stores over time, as we look to further capitalize on our extensive self-distribution capabilities," Vasos said. 

Dollar General's related cooler expansion program is slated to equip stores with approximately 65, cooler doors in Vasos said that the majority fo the doors are for "high capacity coolers" that will allow the company to adopt "an even wider product selection."

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Dollar General is thriving. But workers say they pay the price.

In November , Robert Woods was training a new employee at a Dollar General store in St. Louis when an armed robber entered and fired several shots. One of the bullets hit and killed Woods.

"He was trying to change his life around," Shartrease Stanton, 26, his daughter, told NBC News. She had recently reconnected with her father, who was recovering from addiction. "I had dreams of him coming to Texas and meeting my daughter and seeing how I grew up. But he never got to."

Stanton believes her father's death could have been avoided. Woods, 42, constantly complained about robberies at the store, she said.

"They were always stressed out," she said. The company would "bring security in and take them away, and then it would become a hostile situation again."

A growing company

Since the mids, Dollar General's beaming yellow-and-black signs have flourished across the country in some of the most rural areas. The company operates 16, stores nationwide, selling brand names at steep discounts in predominantly low-income areas that are too small for Walmart or other large grocery stores.

While most American retailers have been tightening their belts over the past few years, Dollar General has become a $40 billion behemoth, opening around three stores every day — and rewarding its investors with handsome profits.

Even in the midst of the global coronavirus pandemic, Dollar General is still growing. Its stock price reached a record high last month, as consumers lean on its stores to stock up on essential items. It announced it will hire 50, people to support the influx of shoppers.

But its explosive growth comes at what some say is a human cost.

"Dollar General is a company that has a business model based on essentially breaking the law and cutting corners when it comes to basic worker safety."

Stores are open for business with rodent infestations, rotting food, exposed electrical wires and broken toilets, according to an NBC News review of health inspection reports and interviews with more than a dozen current and former Dollar General workers.

Employees say they have been stabbed, shot, held at gunpoint, punched and pistol-whipped on the job. Some have been made to work by flashlight during regional electrical blackouts. Some are left alone in stores for hours, working under a payroll system so tightly controlled that managers say they work overtime stocking shelves, a cost-cutting measure that has led to multiple class-action lawsuits against Dollar General.

"Dollar General is a company that has a business model based on essentially breaking the law and cutting corners when it comes to basic worker safety," said Debbie Berkowitz, head of the worker safety and health program at the National Employment Law Project, a worker advocacy group, who has studied workplace violence at convenience stores.

Dollar General declined to specify its security measures to NBC News. But it said such measures "take into account not only federal and state laws and requirements, but also reflect the highest levels of retail industry standards and law enforcement agency recommendations."

It also added that its dedicated store-facilities team and landlord partners both address standards issues and work "to resolve any unsatisfactory conditions or maintenance issues that may arise."

Turnaround story

A family-led company for more than five decades, the Goodlettsville, Tennessee-based chain was sold in for $ billion to Kohlberg Kravis Roberts & Co., a private equity firm now known as KKR & Co., after high gas prices hurt the budgets of Dollar General's low-income shoppers and led to a slump in sales.

KKR saw an opportunity to professionalize the dollar store, brought in former Duane Reade executive Rick Dreiling as CEO, revamped its merchandise, added inventory, extended store hours and ended the company's practice of buying closeout items to sell the following year.

Dollar General boomed after it went public in at the height of the Great Recession, finding a core customer in a growing market of budget-conscious consumers.

Now under CEO Todd Vasos, the company leads the dollar-store sector and competes with some of the country's biggest grocery chains. Dollar General's same store sales grew three times that of Walmart from to , around 9 percent. Its market capitalization is twice that of Kroger, despite sales that total just one-fifth of the grocery giant's in

"They never rest on their laurels," said Anthony Chukumba, a senior research analyst with Loop Capital Markets. "They always think of ways to squeeze out more gross margin per square foot of their stores."

“We're in very, very good shape,” Vasos told investors in March. “Probably some of the best that we've seen in — really, since I've been here for over 11 years.”

Security issues

Many Dollar General stores are in areas with high crime rates — and some of those stores have been targets of violent robberies, according to an NBC News review of news reports. But even with those risks, few of the company's stores have dedicated security guards, according to interviews with current and former Dollar General employees.

A store in Oak Cliff, Texas, has been robbed or broken into at least 10 times, including four armed robberies in which workers were held at gunpoint, according to a lawsuit filed against the company in November by Labresha King, a former store manager. During one of the robberies, King held her co-worker in her arms as the victim died from a gunshot wound.

King accused the company of gross negligence, claiming it made a “conscious decision to discontinue security and not install the requested lights even after [the] murder” and despite workers facing a “constant threat of violent crime.” The two parties are now arbitrating a settlement, said Kyla Cole, the lawyer representing King in the case.

King declined an interview. Dollar General declined to comment on allegations related to specific employment situations.

This case is just one of a string of violent robberies at Dollar General stores. In January, a Dollar General associate in Arkansas suffered a gunshot wound in the head and had to be airlifted to a hospital. In Florida, a teacher who worked part time at Dollar General to supplement her salary was shot in the stomach after she explained to two robbers that it wasn't possible to open the register without a sale.

In all, 27 workers and five customers were injured during violent robberies at Dollar General stores across the country from January to January , according to news reports analyzed by NBC News. During the incidents, four store associates and two customers were shot. Three store associates were stabbed.

In all, 27 workers and five customers were injured during violent robberies at Dollar General stores across the country from January to January

"Dollar stores are similar [to late night retail] where there is often only one person there," said Berkowitz, of the National Employment Law Project. "If there has been a robbery or threats of workplace violence, that should put the employer on notice."

Dollar General said it employs "a number of measures designed to create and maintain a safe work environment for our employees and a safe shopping environment for our customers." The measures take federal and state law into account and "reflect the highest levels of retail industry standards and law enforcement agency recommendations," the company said.

Work in a pandemic

Workers are now worried about a new threat in their stores — the coronavirus. Dollar General recently announced it will install about 40, sneeze guards and provide employees with gloves across its stores, the company told NBC News. It also said it will pay employees an additional dollar per hour worked over a six-week period beginning in mid-March, according to the announcement.

The limited number of employees per store, coupled with the company’s promotional activity to attract more shoppers, makes it difficult to follow the recommended 6 feet of social distancing, according to an employee at a store in Michigan and a store manager in Oklahoma who both asked to remain anonymous because they were not authorized to speak publicly. Neither of the stores have had protective sneeze guards installed.

The manager said she was told to hire new employees, but has not been given additional hours on the schedule so they can start working.

“Just this morning it was ‘hire, hire’ and then an hour ago we have to be on a call for labor because ‘you’re over payroll,’” the manager told NBC News.

Dollar General did not respond to these specific allegations, but it said in a statement that “these are unprecedented times” and it is “committed to providing our employees and customers with a safe, healthful environment in which to work and shop.”

Cost cutting

Dollar General stores are typically around 7, square feet, with no more than 10, items from household name brands. Each store costs about $, to open, compared to several million dollars for the average grocery store or big box retailer. Right out of the gate, new stores can bring in around $ million a year, according to Joe Feldman, a senior research analyst with the Telsey Advisory Group.

Yet the median annual income for store employees is $14,, and stores are staffed with just one manager, one or more assistant store managers, and around three sales associates, according to figures from the company.

The strategy has led to pressure to keep payroll at or below budget, according to multiple lawsuits against the company across California, Pennsylvania and Tennessee related to unpaid wages. In one email included in a California lawsuit over unpaid wages, a district manager threatened to write up employees who did not take lunch break. But in the same memo, the manager says not to take lunch if staff is limited.

"So if you think you can take a lunch without being bothered and there is no other key person in the store DON'T DO IT," reads the memo sent in May "Don't punch out. That is your responsibility."

In January, the Superior Court of California, County of Riverside, preliminarily approved a $ million settlement for more than 5, supervisors in California who may be eligible to receive back pay from Dollar General.

Pressured employees

The company's tight hold on payroll means salaried managers are often pressured to work up to 90 hours a week to keep their stores afloat, according to three interviews with current and former Dollar General managers. A manager in Florida, who spoke on the condition of anonymity because she says the company prohibits employees from speaking to the media, told NBC News she worked 70 to 90 hours a week for her first seven years on a $37, salary with no overtime pay.

She says she was at the store from 2 or 3 in the morning to clean, stock, do paperwork, manage vendors and organize products until 4 in the afternoon. While her overtime paid off for the company — she grew sales at her store from $, a year to roughly $2 million — after a long tenure, she is tired.

"How do they get away with this? That is why people break," she said.

Some stores in Northern California required all employees to work through rolling power blackouts in October, according to a former manager of one of the affected stores. The manager, who also spoke on the condition of anonymity, said she was ordered to keep the store open in the dark. The district manager ordered workers to walk with customers holding flashlights and to write down what they purchased to ring up when the lights came back on. She personally bought nine LED lanterns so her staff could light up their paths in the store.

Dollar General "doesn't care about their employees," she said. "They care about making money, and that's it."

Since Woods' death on Nov. 1, , St. Louis police have been called to the same store times for reports of robberies, fights and suspicious customers.

The company did not respond to questions about these specific allegations. But it said in a March statement that each store's payroll budget is designed to "provide sufficient coverage to complete required activities, all while providing excellent customer service and maintaining a safe environment." It said it regularly makes exceptions to payroll budgets to accommodate specific store needs.

"We provide our employees with opportunities to grow and develop their careers while also providing competitive wages and benefits and world-class training and development, among other benefits," it added, noting that it has created more than 35, net new jobs to the U.S. economy since February

Building and sanitation issues

Dollar General's building hazards go beyond hasty remodeling jobs, according to interviews with 11 store workers and an NBC News review of local health department inspections.

In January, a Louisiana store had food that consisted "in whole or in part of a filthy, putrid, or decomposed substance" and "damaged items chewed by rodents," according to a Health Department inspection report. Health inspectors in Florida have also recently reported rodent droppings, leaking toilets, missing ceiling tiles, unfinished backroom walls and trash in backroom dairy coolers.

The Occupational Safety and Health Administration has cited the company dozens of times in the last decade for violating safety requirements as simple as leaving a clear path to a fire exit.

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"Dollar General is committed to providing both employees and customers with a safe and clean store," the company said in a statement.

A legacy

When Robert Woods was killed, he left behind a family and dozens of other people who describe him as a kindhearted community member. Stanton, his daughter, said her father's job at Dollar General was part of his turning his life around. He had found an apartment and started studying to be a minister through the local Salvation Army.

"He gave me hope that sometimes things are hard, but things work out in a way that's beautiful," she said.

Dollar General paid $, to Woods' wife in workers' compensation, according to the family. Since Woods' death on Nov. 1, , St. Louis police have been called to the same store times for reports of robberies, fights and suspicious customers, according to St. Louis Police Department call records obtained by NBC News.

"No matter how they think about the people that work there, those people have families," Stanton said. "It's sad that it's a situation that continues to happen even after my father's death."

CORRECTION (May 11, , 9 a.m. ET): A previous version of this article misstated the location of the store where Labresha King works. It is in Oak Cliff, Texas, not Sunnyvale (which is the name of the street the store is on).

Leticia Miranda

Leticia Miranda is a business reporter for NBC News.


DG Media Network


Drive Sales Among Dollar General Shoppers With The DG Media Network

The DG Media Network is the only data-driven marketing platform built to help national brands and shopper marketers grow measurable sales at Dollar General.

Built together in a partnership between Dollar General, Quotient, Inmar, and Vestcom, the DG Media Network will leverage exclusive DG customer data, DG media properties, and much more for precise shopper targeting. The Network also includes access to Dollar General's Marketable Profiles, known Dollar General shoppers who can be reached via paid media.

DG Media Network Advantages

Engage known shoppers and drive more sales:

Proprietary Audience Data

Reach millions of verified DG buyers with precision at scale based on data that reflects past purchase behavior and future purchase intent.

Audience First Media

Connect with your strategic DG shopper at the right time wherever they are, with brand-safe and contextually relevant digital media ads including web, app, mobile, email, and social/influencer media.

Omni-Channel Solutions

Connect with DG shoppers off-site, on-site and in store with the DGMN. Solutions include: offsite media, onsite media including app, digital offers, programmatic digital out of home, instore signage, smart shelf tags, etc. All of which can be measured with user-based attributable sales.

Closed-Loop Measurement

DGMN has a comprehensive measurement suite, aligning measurement approach with campaign KPI to identify success drivers and optimization opportunities. Measurement is built upon proprietary DG point of sale data, enabling closed loop user-level measurement.

Quick Facts

  • 31 consecutive years of same-stores sales growth through FY
  • At Dollar General, we believe we are uniquely positioned to continue supporting our customers through our network of more than 17, stores located within five miles of approximately 75% of the U.S. population.
  • In , the DGMN served over 14B impressions.

Sales Growth Opportunities

New Product Launches

Use targeted ads, in store signage, and digital coupons to drive 2X product trial and repeat purchases.

Merchandising Amplification

Support in-store events and drive sales among DG shoppers with targeted media.

Brand and Category Support

Drive baseline or Share of Requirements among category buyers.

White Glove Service Model Designed
to Deliver Sales


We’ll collaborate with you to define program objectives, design, and KPI reporting.

End to End

Our team of advanced retail media experts will manage program delivery and optimization from start to finish.


Post-campaign impact reporting will provide key analytics, highlighting areas of success as well as opportunity.

DOLLAR GENERAL®, the DOLLAR GENERAL Logo, the Dollar General product names referenced on this Website and all other Dollar General trademarks and service marks ("Dollar General Marks") are trademarks and service marks or registered trademarks and service marks of Dollar General.

Quotient and the Quotient logo are registered trademarks of Quotient Technology Inc. in the United States and other countries.


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Dollars and Sense

The pandemic was a disaster for many people and companies last year — but not dollar stores. The largest chain, Dollar General, saw a 32% increase in foot traffic, according to The Washington Post. But people in need of bargains may not always find them — especially now that the remaining "true" dollar store, Dollar Tree, has said it will be raising some of its prices beyond the coveted $1 mark. Read on for that and more dollar-store dirt. 

Related:24 Weirdest Things We Found at the Dollar Store

Some Items May Cost More Than $1

If you see "dollar" in the name, don't expect everything to cost a dollar. Dollar Tree, the only major dollar-store chain that has sold the vast majority of its products for $1, recently announced that it will be raising the prices of certain items over $1 in some stores, perhaps by a quarter or two. Executives say the current economic environment, including supply-chain issues and a difficult labor market, are to blame. Dollar General, 99 Cents Only, and Dollar Tree-owned Family Dollar stores have long offered goods at multiple price points.

Related:18 Things to Avoid at the Dollar Store

They're Responsible for Food Deserts

Dollar Stores aren't the best place to find healthy foods — and may not offer fresh fruits and vegetables at all. Given that dollar stores tend to force out traditional grocery stores (which operate on slimmer margins), that means many people who don't have the money or time to travel beyond their immediate area have no choice but to buy the ultra-processed choices at their local dollar store. To battle the "food deserts" of low-quality food created by these stores, Oklahoma City's Ward 7 is now requiring new discount stores in the area either have an on-site pharmacy or at least square feet dedicated to fresh veggies, fruit, and meat.

Related:The 20 Least Unhealthy Junk Foods

You Can Find Name Brands — But Not Always At a Bargain

It doesn't help your budget if you grab a name-brand detergent or soap at a dollar store that is smaller than what you'd buy at a discount or grocery store, which may undo your savings. But if you like specific cleaning products or bathroom supplies, you can find them here.

Related:20 Store-Brand Products with Cult Followings

They're Cutting Costs — But Still Want You to Spend More

Unfortunately, these stores aren't passing the savings onto consumers. Dollar General has said that it wants to make its more than 30% gross margin even bigger. It's making stores smaller to prevent shoplifting, using anti-theft tags on all items, managing and expanding its own fleet of trucks, expanding its generic product line, and sourcing from places cheaper than China. While most goods will remain below $5, they're looking to encourage impulse buying on goods with higher price points.

Related:11 Sneaky Ways Online Retailers Get You to Spend More

Dollar Stores Bet Against You

The loss of the middle class may have helped dollar stores, but financial analyst say those chains will need things to get worse if they really want to thrive. "What the dollar stores are betting on in a large way is that we are going to have a permanent underclass in America," Garrick Brown, director for retail research at the commercial real estate company Cushman & Wakefield, told Bloomberg. "It's based on the concept that the jobs went away, and the jobs are never coming back, and that things aren't going to get better in any of these places."

Related:The Best and Worst States for Middle-Class Taxpayers

They Feed Off of Misery

It's been noted before that the upswing in Americans on food stamps and the continued struggles of millennials after the recession — issues that have worsened during the pandemic — have helped dollar stores find footing. But with Pew Research noting that just 50% of U.S. wealth is held by middle-income households — compared with 61% in — a rash of retail closings and the decline of malls in middle-class areas have swept more people toward dollar stores. This year 1, dollar stores are expected to open. According to Coresight Research, that's nearly half of all new national retail openings.

Related:24 Important Things to Know When Applying for Food Assistance Programs

They Have a Type of Shopper in Mind

In December , Dollar General CEO Todd Vasos told a Goldman Sachs retailing conference that his stores' average shopper is, typically, a woman living a two-income household, making $40, per year before taxes, and clinging to a stable job with no wage growth. He says that shopper's disposable income is around 2%, so $ per year, and her shopping habits don't respond well to price changes of as little as a dime.

Related:35 Bulk Buys That Are Cheaper at the Dollar Store Than Costco

And They Actively Seek Out That Type

As CityLab noted, dollar stores tend to flourish in areas where residents are making below the median income and living at high rates of poverty. They also tend to pop up in areas where residents have lower levels of education, higher rates of smoking and obesity. Dollar stores are also more common in communities with higher crime rates. 

Related:Where Has SNAP Use Increased the Most Amid the Pandemic?

There Are More Dollar Stores Than Walmarts and Costcos

The two biggest dollar chains, Dollar Tree and Dollar General, have more stores combined than the six biggest U.S. retailers — Walmart, Kroger, Costco, Home Depot, CVS and Walgreens — put together, according to Forbes. If you put Macy's, Kohl's, Nordstrom, JCPenney, Dillard's, Saks/Lord & Taylor, Neiman Marcus, and Belk together, they'd be less than 15% of the total number of dollar stores.

Related:Companies That Have Filed for Bankruptcy Since the Pandemic Began — and Which Ones Could Be Next

The Stores Can Get Messy

Walking into a dollar store in disarray isn't a rarity, but that's by design. These stores run on minimal staff and they're built to move a lot of product quickly. If that product has to sit on floors or in boxes for a bit while a cashier handles the register, so be it.

Related:21 Stores and Brands You Thought Were Dead But Aren't

Wages Are Low at Most Dollar Stores

According to Glassdoor, the average cashier makes $9 an hour or less than $18, a year. Store managers and assistant managers make between $46, and $48, a year, while district managers can make over $81, If you're stocking shelves, it's $10 an hour. Dollar General wages fall along the same lines.  

Related:Can You Guess the Minimum Wage the Year You Were Born?

It's a Two-Horse Race

Dollar Tree (which also owns Family Dollar) has more than 15, locations and amassed $ billion in revenue last year. Its chief competitor, Dollar General, has more than 17, locations and made more than $ billion — an increase of 22% over the previous year. By comparison, a second-tier competitor such as Five Below has just over 1, locations.

Related:19 Legendary Restaurant Rivalries That Divide America

… But There Are Plenty of Little Guys

Aside from Five Below, there are chains as large as the over store 99 Cents Only based out of California. Most dollar store chains are much smaller, though.

Related:28 Regional Grocery Stores That Shoppers Love

They're Pressuring Competitors Big and Small

The growth of Dollar Tree, Dollar General, and the other large chains has come at the expense of not only upmarket competitors, but smaller dollar stores. As the New York Times pointed out, dollar-store chains have done a fine job of pushing mom-and-pop operations out of the business through their presence and their supply chains.

Related:Best "Main Street" Shopping Districts in All 50 States

They Tend to Cluster

While dollar stores have proliferated across the country, the folks at CityLab point out that "they are concentrated in blue-collar, working-class states." The highest concentrations are found in Ohio and Indiana to the north, down through Kentucky and Tennessee through the South and into the Gulf states. Notably, cities including New Orleans, Tulsa, Mesquite, Texas, and Birmingham, Alabama has passed legislation to block proposed dollar stores from opening within one or two miles of existing ones. 

Related:The Most Overlooked Travel Cities in America

Even Dollar Stores Struggle to Keep up With Amazon

Their numbers are growing, but dollar stores face the same struggles as many other retail stores in the current environment. Dollar Tree and Dollar General benefit from a shrinking middle class that is drifting into lower tiers, but they're also pressured by online marketplaces such as Amazon. Even with their great deals, dollar stores feel the same pinch as other retailers when the economy softens.

Related:16 Businesses That Amazon Has Threatened

Wholesalers and Direct Suppliers Save Them Money

Independent dollar stores and small chains depend heavily on wholesalers with access to overproduced products or inexpensive imports. But some of the larger chains have their own suppliers in place and deal with name-brand clients directly.

Related:25 Dorm Room Essentials to Buy at the Dollar Store

They Make Many Dollars

Last year, Dollar Tree and Dollar General alone made more than $56 billion in revenue. That's more than three times what Macy's made, but not even half of what Kroger brought in.

Related:18 Secrets for Shopping at Kroger

They're a Bulk Store in Reverse

They're picking up items in bulk and benefiting from the economics of scale, but dollar stores aren't always passing the bulk of those deals onto the consumer. That's evident from Dollar Tree's Direct to Business program, which lets businesses and charitable organizations pick up items at bulk prices, but doesn't charge them a warehouse fee like Costco or Sam's Club for the privilege. Meanwhile, they can break up cases and sell items for $1 in stores whether or not that's their unit price in bulk.

Related:20 Things You Probably Didn't Know About Costco

They Don't Franchise

All Dollar Tree and Family Dollar stores are operated from their corporate headquarters in Virginia. Dollar General doesn't franchise either, but will let you sell Dollar General products online as an "affiliate" for a 5% commission.

Related:18 Ways to Build Wealth During a Recession

They're High Margin

Dollar stores maintain huge gross margins — larger than discount or supermarket chains — and actually make more money on every item they sell than their competitors. By selling smaller sizes and cheaper goods for a higher unit price, dollar stores are taking in more from consumers by parsing the pain into bite-sized chunks.

Related:13 Things That Are Cheaper at Aldi Than the Dollar Store

Introducing Dollar General Market

Average Hourly Rate for Dollar General Corporation Employees

Dollar General Corporation Reviews

Overall Satisfaction


Learning and Development

I love it, Hrs could be better.

Retail Store Manager in Lorain:

Pros: People, co workers.

Cons: Not enough hrs for stores.

The coworkers.

Cashier in Gardner:

Pros: I really like my boss and my coworkers. The customers are the best and I love taking the time to listen to them.I like how family oriented it feels to come to work. I don't mind doing whatever my boss asks me to do because I would love to grow with this company.

Cons: The only bad thing about the store where I work is when the doors open a blast of cold air comes through. The customers make comments all the time about how we can work in those conditions and I tell them, because we need to be here for you. I tell them that I feel more for them because a customer should not be cold when checking out of the store.

Read More Reviews


At Dollar General Corporation, they provide many retirement benefits and welfare benefits to promote employee well-being. A large number of American employers, like Dollar General Corporation, sponsor health insurance, through …Read more

Retirement & Financial Benefits

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(k) Plan

Health & Insurance Benefits

Health Insurance

Life Insurance

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About Dollar General Corporation

Founded on: January 1st,

Number of Employees: 10,,,

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Years of Experience

This data is based on 1, survey responses.

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Avg. Hourly Rate: $8 - $13



Avg. Hourly Rate: $8 - $15

This data is based on survey responses. Learn more about the gender pay gap.

Popular Locations for Dollar General Corporation

  1. Nashville, Tennessee
  2. Atlanta, Georgia
  3. Goodlettsville, Tennessee
  4. Dallas, Texas
  5. Oklahoma City, Oklahoma
  6. Evansville, Indiana
  7. Houston, Texas
  8. San Antonio, Texas
  9. Columbus, Ohio
  10. Indianapolis, Indiana

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