For a long time, Instagram had remained one of the major engagement apps with the most restrictions. Even third-party party apps couldn’t post on it.
Instagram marketers longed for a service like TweetDeck that allowed them to manage their Twitter accounts, plan content ahead of time, and publish automatically.
Fast forward to some years later, Instagram now allows third-party apps via APIs. So, it’s easier now more than ever to leverage Instagram at the top of your sales funnel and spend less time doing so.
In this article, I will introduce you to 6 Amazing tools like TweetDeck, but for Instagram.
Later is a multiplatform service. It lets you manage your Instagram, Twitter, Facebook, and Pinterest accounts, but its emphasis is on Instagram.
Unlike TweetDeck, Later gives priority to visuals, which makes it a perfect match for Instagram.
Rather than typing a message before adding a visual, Later mandates you to first upload an image before you can be allowed to make a post. Once the image is up there, you can follow-up with appropriate texts to drive home the message.
If you are using Later for the first time, you might find it a bit tricky to set up, especially allowing automatic scheduling.
However, it seems this isn’t peculiar to just Later. Other social management tools I’ve used have also been just about tricky when it gets to automating Instagram postings. So I’ve concluded that it is an Instagram thing.
Once you get past scheduling, it becomes easier from there. You can even schedule your Instagram stories.
Later’s graphics approach is not just for Instagram. Even if you want to prepare a Facebook post or Tweet from the app, you must begin with an image.
On its masthead, Later boldly claims that they are the “number one marketing platform for Instagram”, so while you can also use the platform for Twitter and Facebook, it makes no sense to use it if you don’t have an Instagram account.
As earlier hinted, using Later, especially as a first-timer, isn’t exactly a walk in the park.
It took me a while to realize that I had to first download its mobile app before I could use Later.
After several tries, I had to accept that scheduling posts on Later for Instagram in the same way I could for other platforms was not possible.
The best I could do was use the platform as a reminder, to remind me whenever it was time to make a post.
I later discovered that to set up Later to automatically schedule posts on Instagram, you require an Instagram business profile.
Later’s media library is the center of the app. Since every post must begin with an image, I always make sure to have my images on the media first.
Later offers one free plan and four paid ones. Payment on these plans varies according to the number of platforms, users, posts, and tools are allowed. You will find the latest information about prices on the product page.
NapoleonCat is another tool that supports Instagram, Facebook, YouTube, Twitter, LinkedIn and Google My Business.
You can use this tool on-premises or like TweetDeck, as a cloud-based application.
It is a cloud-based, monthly subscription application that lets you manage multiple profiles at once.
This tool has a simple interface. My only concern is that some new users may find a lot of its icons and tasks confusing.
The interface seemed to have been designed for those that are already familiar with what some of the icons mean. That being said, you can figure out what most of it means through quick Google searches, otherwise, their customer service team is a few clicks away and can quickly help you with any task.
It is rich in features including analytics and scheduling functions. But what I like the most about it is that you can manage more than one social media account from a single platform.
This makes content management as easy as it gets.
NapoleonCat is a web-based tool, so it does not require you to log in through a mobile device, and you can manage all your accounts on a computer without common mobile devices constraints such as ‘not enough storage’.
For as long as I have used NapoleonCat, while I haven’t found its analytics feature to be its biggest strength, I have used the reports to track my page’s engagement and find out what my followers are interested in.
Not only that, but these reports have also helped me to take competition head-on. I use the insights generated to compare to mine and spot the actions that they have taken to strengthen their business.
These reports can be downloaded as PDF or Excel formats, which are the right formats to give clients if you work as an agency.
However, I feel like the tool can provide more comprehensive reports that will be available for different social networking platforms.
Its Instagram content scheduler is the major reason I like the tool. It allows you to schedule your posts ahead of time and with ease. However, it does not support Instagram stories.
It nearly makes up for the absence of a story scheduler with its automatic comment handling feature. Here, you can handle your comments either by hand or automatically.
To have the best effect, it is advisable to define automatic responses only for repetitive questions. You can also use this feature to hide and delete spammy comments automatically.
NapoleonCat is perfect if you have a team to work with. You can assign tasks and posts to team members manually.
NapoleonCat has three pricing tiers that vary depending on the number of users and profiles you require. You can find the current pricing on the product page.
Although the prices are not the most expensive in the industry, you will likely find good alternatives at cheaper prices.
3. Sprout Social
Sprout Social is another social media management tool with a blend of social media management and analytics.
This tool has been around for a long time, but it has expanded significantly since 2018 when they landed a $40.5 million Series D funding.
It not only supports Instagram, it also supports Pinterest, Facebook, Twitter, and LinkedIn. You start by linking your accounts to the app. The process is very simple; a lot simpler than most of the other tools on this lineup.
One of its major selling points is its smart inbox that allows you to collect all your social messages. This feature gives you a choice to condense all your inboxes into one or keep them separate.
You can combine inboxes in any variation and also set the types of messages that you want to show.
I love this feature because it means that I almost never have to open my Instagram and other social accounts themselves. I can view and respond to messages from inside the social inbox, and I can also repost, like, and pin content from there.
Social Sprout also has a feature that collects all your tasks and places them into different categories. I may not have toured all the social management tools in the market, but for the Instagram tools I have used, this feature doesn’t exist on any other platform.
The feature lets you see messages that require your attention and you can assign appropriate tasks to any member of your team.
Another feature unique to Social Sprout is its chatbox that helps to automate responses to repetitive conversations so that you can resolve disputes faster.
The Social Sprout Feeds tab lets you monitor Instagram hashtags which provide you with a lot of content that you can share with your audience.
This tool would not be complete without a social media manager feature that allows you to create and schedule your own posts, and it has one of the best in the industry.
Social Sprout’s manager feature is almost similar to TweetDeck’s in that it lets you create content for all your social accounts with ease. You can add multimedia content such as graphics, videos, and other materials that you need.
You can view your social posts from your calendar, both the ones you have posted and the ones scheduled to go live.
If you have an agency set up, Social Sprout will make your work very easy. You can set up an entire system that makes approval and general management seamless.
Social Sprout also has a social listening module. This feature helps you to discover trends from ongoing conversations that you can then incorporate into your marketing strategy.
Its analytics feature is as good as it gets. It enables you to keep track of the performance of your posts and accounts. So, you can closely monitor your ad campaigns and even cross-reference your Instagram profile with your competitors to see where you stand.
From its plans, it is clear that Social Sprout targets larger businesses with heavy-duty needs as it does not have a free or cheap plan like most others.
It has three plans and the subscription is per month.
These plans are usually separated by the number of profiles allowed and how many features you have at your disposal. You will find a more updated price list on its website.
For me, Hootsuite is one of the best deals you will find when it comes to Instagram, and any other social media management tool for that matter. In fact, I consider it a more impressive version of TweetDeck.
It is the tool I have the most experience with and in my years of handling social media accounts, I have yet to see another tool that will wow me enough to let go of Hootsuite.
The number one Hootsuite feature everyone is always talking about is ‘streams’. Streams allow you to set up tabs for your different social accounts.
For example, for my business Instagram account, I set up streams for my scheduled posts, mentions, and my fields. You can set up as many as 10 streams for all your social media accounts.
Your streams will enable you to carefully keep tabs on the performance of your social accounts. For example, one time I created a stream for people who regularly made posts on my preferred topics. I was able to use the columns representing the streams to find content to repost every day.
As far as I can tell, none of the other social media management tools can manage to match this.
Another interesting Hootsuite feature is the unified inbox which allows you to see all your incoming messages from your Instagram account and make replies without leaving Hootsuite.
Of course, Hootsuite enables you to seamlessly publish posts. You can do this in a number of ways according to your preference.
I always opt to use its composer and after their last upgrade, this feature is now much friendlier than ever.
From the composer, you can enter your post directly or cut and paste your content from another source.
You can opt to publish your post immediately, schedule it for a later time, or allow Hootsuite AI to suggest a good time to publish it based on your audience’s behavior.
Another way to post via Hootsuite is with its publisher option. This feature has three segments – planner, content, and promote.
Here, once you create a new post, you can pick the time you want your post to go live and save it. Once you have created a scheduled post, it will start showing in your planner.
Hootsuite also has a sophisticated analytics tool, although it is not available across all plans. So, you will need at least a Team subscription to access this feature.
One thing I can say is that Hootsuite is easy to manage, especially since it provides an excellent range of educational resources in the form of its academy, white papers, guides, etc.
That being said, the platform offers a wide range of features even more than I know, and I have used the tool for at least three years.
Hootsuite allows you to do the most basic tasks like making a social media post to some more specialist tasks like setting up social listening via streams.
For a tool of this caliber, Hootsuite is very reasonably priced. The plans vary according to your needs and they are predominantly focused on social publishing. You will find the list of plans on Hootsuite’s official website.
However, you can buy Hootsuite Insight if the standard product isn’t enough to meet your business capabilities.
If there’s such a thing as the most straightforward social media managing app, it would be Buffer.
It is as simple as attaching your Instagram account to your profile and then scheduling your content to post. So when you have your content ready, add it to your “Buffer”, and the app publishes it at an agreed time.
However, Buffer has more expansive features classified under three sub-applications – Buffer Publish, Buffer Reply, and Buffer Analyze.
Buffer Publish is what I already introduced. It is where you create and schedule your posts. Most people usually refer to it as ‘Buffer’.
Buffer Reply is a tool that enables you to respond smartly to social conversations. Buffer Analyze is still in development. Once released, it will be accessible to premium subscribers.
I have mostly nice things to say about Buffer. For starters, sharing content is as easy as with TweetDeck. You merely need to link your social media account and create a post inside the app.
You can choose to use multiple accounts of the same social media, but there’s a catch. Buffer does not allow duplicate posts.
For example, if you have more than one Instagram account and you make a post on one of the accounts, Buffer automatically prevents you from making the same post on your other Instagram account.
Instagram still has restrictions when it comes to third-party apps despite the APIs. This makes connecting your Instagram account a bit convoluted.
However, it is easier to integrate Instagram on Buffer, than on most of the apps on this list.
You can connect your personal or business accounts to Buffer. However, if you want to want to be able to make scheduled posts, then you need an Instagram business account.
Buffer lets you group your social accounts. This means that you can keep related accounts together, which will be particularly helpful if you run an agency and have multiple clients.
The app allows you to add other members of your team for easy collaboration and delegation.
Buffer’s scheduling feature is smarter than most. You can set up a publishing schedule for your accounts so that you needn’t bother about post dates and times. Once you make your posts, Buffer will automatically place them in the order they should be.
One feature I value in Buffer more than most is in sourcing for content.
For starters, Buffer keeps track of the number of characters that you type. As you know, different social networks may have different character limits and of course, you can set the time for your post to publish.
A premium plan gives you access to Buffer analytics that gives insight about your posts and social media accounts.
The report collates all of your scheduled posts and the engagement each post generates.
At first glance, Buffer has fewer features, but in many ways, you will get a better value for your money if you go for it.
Aside from the fact that Buffer does not support social listening, I’m overwhelmed at how it’s one of the most straightforward apps to set up and still has wonderful capabilities.
Buffer has one free plan and five paid ones. As with others, the price of each plan depends on the number of social accounts that have access to it and its features.
You’ll find an updated price list on Buffer’s official website.
CoSchedule offers scheduling for your Instagram accounts, but there is more to it than its name.
At its cheapest, it is a blog post and social media organizing tool, and at its most expensive, it is a full-blown marketing tool.
The major selling point of CoSchedule is its calendar. As an online entrepreneur, I have been using this feature for a while and I’m not ready to jump ship any time soon.
Your calendar will typically contain your upcoming Instagram posts and the to-do list that you have set for yourself.
You will get the best results with CoSchedule if you have a blog to go with it, but you can make do with just your social media account.
What I like most about CoSchedule is the easiness to schedule one’s marketing activities and the way everything integrates. While TweetDeck may be easier to set up, CoSchedule is easier to use for your business.
CoSchedule offers a 14-day free trial period to test the waters. After that, you will be charged every month for any of the plans you choose.
The plans are placed in two categories – the editorial and the startup. You can check the true prices of each plan at the official CoSchedule website.
Wrapping it up
I may not have used all the tools extensively, but I have used them long enough to pass a verdict on which is the best choice for someone transitioning from Twitter to Instagram and is looking for a platform that can provide that same TweetDeck experience or better.
Perhaps I’m a bit biased because I’ve been a Hootsuite user long before I heard about any of the other tools, but the more I use Hootsuite, the more I discover a new part of the app and discover that it has more features than I realized.
I find it fascinating that Hootsuite Streams offers the same services that some of its heavily priced competitors are unable to achieve.
Tweetdeck Alternative and Desktop Client: Tweeten
Tweeten is a free TweetDeck alternative and desktop client for Twitter with advanced features. It is another powerful Twitter client, that has all the features of TweetDeck, with some more useful features, and all that comes as a standalone Desktop app. Same as TweetDeck, Tweeten offers column-based interface, that helps you keep track of everything that’s happening on Twitter without needing to hit the Refresh button. Tweeten takes TweetDeck further through more customization options and features. It also enhances the TweetDeck design to offer a much cleaner and intuitive experience. The options offered by Tweeten make it better than the other Twitter clients available out there.
If you are already familiar with TweetDeck, you know it’s a powerful tool for Twitter. It is so good, that Twitter bought it back in 2011 and made it official (it was not originally developed by Twitter). Tweeten is based on TweetDeck, so, it has all the functionalities of TweetDeck.
Tweeten has the same column-based interface with multiple accounts support, where you can manage multiple accounts at the same time. You can easily schedule tweets to post them at any specific time. It offers advanced search; you can search for GIFs, hashtags, breaking news, etc. You can also track the activity of the people you are following. Tweeten acquires all these powerful features from TweetDeck itself.
Features Additional To TweetDeck:
Tweeten combines additional useful features with TweetDeck; these additional features are:
Customization: Tweeten offers various customization options to make the interface look like you want. The customization options available are:
- Switch between dark or light theme.
- Adjust Column width as per user’s need.
- Choose from five font sizes.
- Hide tweet actions (RT, Like, and Reply) until you hover the cursor over a tweet.
- Change profile picture looks to round.
- Enable/disable tweet separator.
Emoji Picker: Tweeten has a built-in emoji picker so that you can use emoji in your tweets.
Download Media: It has the option to download videos and GIFs from tweets. When you double-click a video, that video plays in cinema mode with a faded background. Just below the video, there is Downloadbutton, from where you can easily download the video. Same in the case of GIFs.
Filters: Tweeten has mute filters, which let users mute any hashtag, account, or an entire app. In case you don’t like something, like politics or sports, you can mute that in this TweetDeck desktop client for Windows.
Classic @reply: Twitter’s new reply system is not so overwhelmed by the users. Tweeten brings back the old @reply. You can use the classic @reply system by entering @, followed by the username of the person you want to reply within your tweet.
Custom CSS: Tweeten has a CSS window under Settings, where you can add your own CSS script to customize Tweeten as per your needs.
Tweeten lets you enable/disable notifications for any particular column and you can change the media preview size for the media in tweets.
Tweeten also has backup and import feature, where you can backup your Tweeten settings and can import them easily. It has a built-in bit.ly link shortener as well, along with spell checking.
Tweeten has all these features over TweetDeck, which put it slightly higher than TweetDeck.
Tweenten is almost same as TweetDeck with additional features on top. These features let users customize the interface and overall Twitter experience. Tweeten is a standalone app which makes it a decent TweetDeck alternative and desktop client.
7 TweetDeck Alternatives You Should Start Thinking About
TweetDeck may look enticing on its surface—but you don’t get a lot of analytics or insights that can help optimize your social media marketing campaigns. Check out these TweetDeck alternatives to see what might work best for you instead.
Maybe it’s time to consider some TweetDeck alternatives for your business.
Here’s a deep dive into some of the contenders and reasons why you may want to consider them.
TweetDeck alternative: ManageFlitter
ManageFlitter offers you much more than multiple account management; it also offers you access to some of the meatier analytics available.
Additional features not included on TweetDeck are “Unfollow,” which will immediately show you the people who you’ve followed who don’t follow you back.
“Copy Followers” allows you to filter and copy another person’s followers and a much deeper search which allows you to filter by keywords, followers, age, location, and much more.
ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided.
However, this tool doesn’t come cheap and for a social media manager like myself, with 10 + accounts, it all adds up When you consider that’s just for Twitter, it’s a significant expense.
People are using Tweepi because it’s a neat little tool that cuts down on your management time while also giving you a little extra in the way of functionality.
Tweepi offers a one-screen dashboard with up to 200 users displayed on each page (platinum solution). Tweepi has a remote account management option, which allows busy users to be more automated with their follows whilst also providing useful follower data.
TweetDeck alternative: Tweepi
This is a great tool to clean up your Twitter account and get rid of irrelevant or inactive users. It also provides heaps of insightful Twitter stats to understand the social value of your followers and your overall productivity.
BUT Tweepi only links to one Twitter account and not multiple ones like TweetDeck. Therefore, it’s great for a big brand looking to gain additional functionality but not a good option for agencies. Prices start from $12.99 per month.
Agorapulse is a real and affordable alternative to TweetDeck with some cheeky added extras thrown in. (Full disclosure: This is the blog for Agorapulse. But you already know that!)
With the ability to easily manage multiple accounts, including Twitter, Facebook, LinkedIn, and Instagram, Agorapulse doesn’t stop there. With a Chrome extension, mobile app and desktop view, this is a management system for busy people on the go. With features such as scheduling, monitoring, bulk uploading and reporting all rolled in, your social spend really goes a long way by eliminating the need for a second toolbox.
When it comes to Twitter, Agorapulse enables you to carry out a full range of activities such as review, retweet, reply, schedule, requeue and send direct messages all from one dashboard.
This makes it super easy to flick between accounts which could all be Twitter or a pic n’ mix of all your social media profiles.
Agorapulse even has some features that many tools don’t offer (including TweetDeck!) like publish categories and bulk Tweet uploads. This allows you to create a CSV file with all your tweets (even multiple versions of the same tweet to A/B test copy and images!) and then schedule, or add to custom publishing queues. These queues can have individual rules created for how often you want the tweets within pushed out. Total gamechanger for evergreen and campaign Twitter content!
An example of Twitter content queued up in Agorapulse (for Agorapulse!)
With pricing starting from $49 per month for 3 profiles and the ability to add extra accounts for just $15, this is a great option for companies needing fully functional, scalable solutions.
Developed by @mehedih_ and @gus33000, Tweeten is basically TweetDeck after a spot of technical Botox! Available on Chrome, Windows, OS X, Linux, Chrome, Edge, and Firefox, this is a nice little platform that picks up where TweetDeck left off. In fact, some say Tweeten is better as it was built with Electron. Electron was initially designed for GitHub’s Atom Editor but since has experienced massive adoption by Slack, Microsoft, Facebook and many others.
If you’re a diehard TweetDeck fan and you are simply looking for a backup option in case something happens to TweetDeck then this is it. Tweeten is free, very similar in appearance and perhaps even a bit slicker than TweetDeck. It won’t monitor or analyze your fans but it will let you manage multiple accounts.
Do you like to manage your Twitter accounts on the go? Since TweetDeck stopped its mobile apps back in 2013 and its Windows App ceased functioning on April 15, 2016, Android and iPhone users have been left with the web desktop version of the program. For hardcore social media managers, this certainly left a gap in the market for a new app to replace it. Let’s take a look at the best of the bunch for mobile.
Tweetbot is a Twitter management tool for the Mac, iPhone and iPad. It can help you manage multiple accounts and lists and with its iCloud capabilities you can certainly expect more. However, at $19.99 per month on the Mac App Store it is a pretty pricey choice for a mobile only app. Personally, I would prefer to pay a licence for a desktop which also includes an app.
A more reasonably priced option for the Mac, iPhone and iPad. It’s $4.99 is Twitterific. (Note: it’s sadly not available for we Android users!) As a cool added extra though, it is available for your Apple watch so you can manage, filter, and tweet like James Bond.
Previously known as Twidroyd, UberSocial a great option for BlackBerry users looking for TweetDeck alternatives. It now also incorporates iPhone and Android and features multiple account management, posting to Facebook, muting users and searching for tweets. The basic version is free, with a pro upgrade available for $4.99.
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Get started on saving time and energy on your own social media management!
Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts.
Buffer and Hootsuite are two of the best social media apps available. However, since Buffer is somewhat limited in its free plan, and Hootsuite can get annoying with its cajoling you to upgrade, I can fully understand why anyone might want to change. I’ve compiled a list of 25 different alternatives, either non-time-limited free plans for paid apps or completely free tools, that you can use as a replacement. It’s up to you to decide if they look good enough to switch.
Owned by Twitter, this once-third-party app has a handful of features for Twitter management and is completely free.
You can divide your Twitter flow up into multiple feeds, including feeds for DMs and notifications. You can schedule tweets, though you don’t have many advanced options for scheduling or curation. All in all, it’s a simple power user platform for Twitter that the default Twitter experience lacks.
Give your social media management a little oomph. The free version of this app allows tweet scheduling, keyword tracking, URL shortening, and access for up to five Twitter accounts at once.
Unfortunately, all of the Facebook, Pinterest, LinkedIn, Plurk, RSS, and email features, as well as the advanced scheduling and publishing options, are all locked behind the professional version. It’s only about $18 per month, but that’s not free, so I’m not going to recommend it in a post about free alternatives.
3. Friends Plus Me
This one is a slightly lesser known name – I hadn’t come across it before – but it has a decent free plan. The free plan allows you up to two destinations, with a destination being a specific social media account, with up to five posts scheduled per destination at a time. It works with Google Plus, Facebook, LinkedIn, Tumblr, and Twitter, with Pinterest as an additional paid feature. It also has a browser extension, mobile app, desktop app, and integration with Zapier. Overall, it’s a solid little app for some minor scheduling needs.
Zoho is aimed at agency level usage, but has a free plan that works for one brand, for one team member. It only does publishing, none of their advanced tools, and has limited options for scheduling, with no access to the bulk scheduler or publication calendar. I can’t really recommend it, but it exists as a gateway into their higher tier offerings, if those interest you.
This automation platform is essentially an engine for cross-posting automatically, similar to any RSS-to-social automatic posting. The free version is limited to one account per social network, but covers Facebook, Twitter, Google Plus, VK, LinkedIn, Pinterest, Instagram, Flickr, Medium, Tumblr, and a handful of others. Obviously you don’t get a lot of their advanced features, but the basic level is all you need for basic promotion.
6. Content Studio
The free version of this app includes two social media accounts, but does not hook into blogs for automatic blog posting.
You get a cap of 500 social media posts per month, which is more than you should need for two accounts, and you’re limited in their searches through their content library, but that’s fine. For basic scheduling and curation needs, their free plan is more than enough for most individuals and small businesses.
Put some pep in your step. This app has a free version that works with Facebook, Twitter, and LinkedIn. It gives you up to three total social media profiles and can post to both profiles and post timelines. You get a URL shortener, support for videos and gifs, scheduling options, and link previews. The only caveat is that their cap is rather low, with a meager 20 posts per month. I’m not sure if that’s per account or per plan, but I guess per plan based on their wording on the pricing page.
This is a fairly useful little tool I hadn’t seen recommended before. The free version works with Twitter, Facebook, LinkedIn, and some limited features for Instagram. Unfortunately, you can only use two of those at a time with their free plan. They proof your content and show scheduled content in an editorial calendar, which is usually an advanced feature. You have unlimited scheduled posts, and can set up 50 of them to be reusable if you want to repost your own content several times. Quite robust for a free plan, all things considered.
ShareToAll is a very simple but completely free tool, powered by donations to its Patreon account. If you ever wondered how much a tool like this makes on donations, well, uh… it’s zero, he’s making zero right now. Still, even though the app is very basic, it’s a one-button share to as many connected social networks as you want, which isn’t a bad deal. The only downside is that it doesn’t have any advanced options, it just posts when you hit the button. That, and the fact that it’s making zero money means it might fold at any time.
IFTTT is an automation engine that has various triggers and results you can set up as recipes. For example, you can have it monitor your RSS feed and, when you make a new blog post, have that automatically post on your social media accounts.
The list of triggers and events is fairly limited, but you can set up a lot of basic automation for free using the platform. You can mock up multi-stage recipes with interaction between each step to trigger the next one if you’re patient, too.
Zapier is a close competitor to IFTTT, doing many of the same things, but with some actions and triggers gated behind a paywall. Paying for a plan also allows you to make multi-step automation tracks and access to some more advanced triggers and actions. Still, you have a lot of flexibility with the free version, and can do a lot of what you might want to with a scheduler.
I included a Twitter-specific scheduling tool, so why not a few other specific network tools? Later is one of the first and most useful of the Instagram scheduling tools.
Also, since it’s one of the first of the new Instagram marketing partners, you can actually post through the app, rather than needing some goofy workaround. Also, it’s not actually limited to Instagram these days. The free version works for IG, as well as Twitter, Facebook, and Pinterest. You have a cap on posts for each, but it’s still enough to do at least one post per day.
Automate is another IFTTT/Zapier alternative. Rather than limiting you to one-step actions, you are simply limited to a total of five “bots”, with each bot being a workflow. Bots run once every five minutes, and you have access to all of their generic apps. Generic apps include services like Podio, Gmail, Trello, Slack, Dropbox, Twitter, Facebook, and a couple dozen more. In comparison there are only a handful of premium apps, usually e-commerce related.
Mav is a power player with some high utility business options, but they also have a free plan. The free plan only works with Facebook and Twitter, and is limited to two social profiles and 10 total posts per day. On the plus side, you still gain access to their digital library features, campaign planner and calendar, stock image library, and chrome extension.
This is a one-trick Instagram post scheduler. They aren’t a marketing partner and they violate Instagram policy by using –gram in their name, so I’d be a little cautious about digging too deep into using this platform or relying on it too heavily. Still, it exists and it works, so if all you want is basic Instagram scheduling, you could do worse.
Another Zapier-like app, this one is firmly aimed at enterprise and corporate-level usage, but has a “self-starter” plan that clocks in as free.
It only allows two connections and is limited in the apps it can access, and it has basically zero other features, but if you don’t find what you want with the other options, this one works fine. Just be aware that the cheapest paid upgrade bumps you to a whopping $250 per month.
Another of the automation platforms, this one has a couple hundred different apps and some free-form data processing that all works together to give you quite a bit of access to various options. You’re limited in operations per month and a low data transfer cap for the free version, but you don’t need much of either for social media posting. A bit of a clunky solution, but it works if it’s what you want.
Cyfe isn’t strictly a social media scheduling tool.
It’s more of an analytics tool, but it can be of great help in your scheduling because it tells you what content does best on what platforms, and when you should be posting to capture the most attention. There’s a ton more data available too, and the introductory version is free.
19. Hubspot CRM
Hubspot’s CRM is more than just social media, it kind of takes over as much of your marketing as you let it. IT can manage contacts, company records, email, tasks, leads, and a whole lot more. The free version is free forever, but they’ll certainly try to upsell you on their other various apps that certainly aren’t.
This tool is focused entirely on Twitter and doesn’t do a lot in the way of posting, but has a handful of other nice management features, including follower management and tweet cleanup options.
Their free version is pretty buried, so I linked directly to it rather than their landing page.
This one allows you to connect a single lonesome channel for free, with no group management, but curates up to three source feeds. You can schedule up to ten posts at a time, which buys you a few days to build up your queue. It’s free monetarily, though you do have to pay with a tweet promoting them. That’s not too bad, though.
22. Slack Social
This one has a free platform that is open to unlimited social profiles, but limited to ten posts per day. You can schedule posts, get email reports on their performance, and handle some categorization and post management behind the scenes.
Formerly LaterBro, they decided to update their branding for something that targets marketers rather than frat kids. The free version can hook into one of each of Facebook, Twitter, and LinkedIn, with one RSS feed showing the latest two posts. A cap of 10 concurrent scheduled posts is the final limitation, but at least the full version is only $7 per month.
There’s a dearth of any more good tools I can find, so I’m cheating a bit here. Buffer is an alternative to Hootsuite, after all!
The free version lets you manage three social accounts, schedule up to ten posts at a time, and works for Twitter, Facebook, LinkedIn, Google Plus, and Instagram. Since they’re an Instagram partner, they can post directly without any workarounds.
Hootsuite is an alternative to Buffer, so it counts! I’ve seen people mention that they had trouble finding the Free version of Hootsuite, so here’s a direct link. It’s still limited, but at least they have a lot of paths to upgrade for relatively low costs.
2018 tweetdeck alternative
Twitter has seen significant changes recently, such as an increase in a tweet’s maximum character count from 140 to 280 on 7 November 2017. This update did not carry over to the company’s long-neglected Mac app, however, which suggested it was not long for this world.
On 16 February 2018, Twitter made that official, announcing it was pulling the app from the Mac App Store and would be dropping support for it entirely a month later.
Users of the app must now find replacements. The selection has waned since Twitter made life hard for third-party apps some years ago (see “How Do We Fix Twitter?,” 11 August 2015), but a handful of alternative Twitter clients are still available and seem firmly entrenched. Two of the apps, Tweetbot ($9.99) and Twitterrific ($19.99 but on sale for $7.99 as of this writing), are native Mac clients with beloved iOS siblings. Displayed below are Twitterrific and Tweetbot, along with the now-defunct Twitter for Mac.
A third option, Twitter’s TweetDeck, is not a native Mac app, but more of a wrapper for a generic multicolumn interface that is the same in Windows and Chrome OS. Even so, TweetDeck is a decent option for those who do not want to use Twitter’s basic Web app. And it’s free.
I’ll miss Twitter for Mac. It was descended from Tweetie, a much-loved app from Loren Brichter that Twitter bought in 2010. The Tweetie-to-Twitter lineage is detailed in a recent episode of iMore’s Vector podcast that’s worth a watch, listen, or transcript read.
Twitter’s free Mac app didn’t get a lot of love in its last days, but I thought it was a paragon of simplicity and flexibility, permitting me to keep close tabs on my various Twitter accounts and to navigate effortlessly among these.
In comparison, Twitterrific and Tweetbot seemed to have too many gee-whiz features while making simpler operations harder than necessary. Now, though, we Twitter for Mac users have no choice but to cast about for a fresh Twitter client. In doing so, I’ve become more bullish about Twitterrific and Tweetbot, in part because they’ve improved since my last look.
What Makes a Great Twitter Client? — Before considering replacements for Twitter’s soon-to-be-departed Mac app, it is useful to analyze what features a good Twitter app should have. This is largely a matter of opinion, to be sure — my needs likely vary from yours. Still, I’ll take a crack at some basic parameters:
- Multi-account support: While most Twitter users have but one account, many people manage both personal and organizational accounts. It is of paramount importance that working with multiple accounts feel effortless.
- Multi-column support: Twitter for Mac’s lack of multi-column functionality was one of its huge shortcomings. The feature is crucial for power users, who often want to see tweets from different accounts simultaneously, or separate out tweets that match certain searches.
- Notifications: This is an obvious feature, one that can be implemented in many ways. Twitter for Mac boasted a clever design that let users see at a glance which accounts had activity, and of what kind.
- Stream marking: Some Twitter users like to mark their place when they suspend a session so they can return to that point in their Twitter stream, possibly even in another Twitter app.
- Muting or muffling: Sometimes you want to banish bothersome content from your stream, either just for a time or forevermore. Twitter itself provides basic muting, but some of the client apps offer more powerful filtering mechanisms.
- Customization: Want to increase the size of text or images? Modify the appearance of the user avatars? Make the app’s overall look light or dark? The various Twitter clients offer different degrees of user customization.
- Look and feel: Users’ tastes are all over the place, but I will assume a consensus here that a Mac-native Twitter app is preferable. I am also keen on software that does its job in a simple or minimalist fashion.
TweetDeck — I’m intimately familiar with TweetDeck because it is an indispensable tool in my work as a social media manager at the St. Paul Pioneer Press newspaper. Of the two big displays linked to my newsroom Mac mini, the left display is taken up entirely by TweetDeck’s multi-column interface. (In the photo below, you can also see Twitterrific, logged into my personal account, on the far right.)
TweetDeck is the choice for Twitter power users — the one you want if you need to stay current on massive amounts of Twitter activity at a glance.
TweetDeck columns — you can have dozens set up simultaneously — can display all manner of info, including user streams, notifications, mentions, likes, lists, messages, and keyword-search results. The “scheduled” column shows tweets you have set up for automatic posting in the future, a trick no other Twitter app can match. A “collections” column stores any tweet you like, scrapbook-style — just drag it over.
(This scrapbooking capability is similar to a new bookmarking feature that Twitter announced on 28 February 2018. However, for now, bookmarking is mostly a mobile feature, available in the company’s iOS and Android apps as well as on its mobile-focused Web site.)
Even if you have a ton of TweetDeck columns, navigation is easy, though a bit poky on a slow computer, via a handy scroll bar along the bottom edge. Also, a scrolling toolbar on the left edge shows one icon for each of your columns. Click an icon and the matching column moves front and center.
TweetDeck excels at multi-user support. When viewing a tweet, you can respond to it or retweet it, with or without a comment, from any of your accounts. This seems obvious, but other apps have struggled to provide such functionality.
Unfortunately, Twitter recently removed one TweetDeck power feature: the capability to tweet, retweet, or execute other actions simultaneously across multiple accounts. The company said this change was intended to discourage spammy repetition of identical content or activity, which makes sense, but it was useful.
TweetDeck has global customization features that allow you to change the width of your columns, toggle between light and dark themes, modify text size, and so on. It has per-column tweaks, too; set media-thumbnail sizes, toggle audio on or off, and enable desktop notifications for each column.
You can also set up column-by-column filtering using a variety of content, username, and media-attachment criteria. You can globally filter by words or phrases, as well.
With pro users in mind, TweetDeck offers a “team” feature that lets you invite others to work alongside you.
TweetDeck has distinct shortcomings, particularly for those looking to find a Twitter for Mac replacement.
As an aggressively multi-column construct, TweetDeck is a bit of a monster for those seeking a thinner client to a position on the side of your screen. (You can shrink it to a single column with a left-hand toolbar, but some features don’t work quite right in such a configuration.) For me, it’s overwhelming when I am not logged on for day-job duties.
It’s also not very Mac-like. It looks the same in Windows and Chrome OS and, in fact, is a browser-viewable Web app. The Mac App Store version is just a container for that Web interface.
Alas, for those wanting to keep their desktop and mobile browsing synced, no version of TweetDeck for iOS exists — there was once one, but it is dead now.
Tweetbot — Tapbots makes my favorite iOS Twitter app, Tweetbot, so I’ve been kicking the tires on the Mac version.
As an elegant one-column app, it’s a relief after a workday spent staring at the overwhelming TweetDeck dashboard. At the same time, Tweetbot users can optionally add additional columns if warranted. This makes the app a hybrid of sorts, which is nice.
User accounts display in a left-hand toolbar as rounded avatars. Only one such account avatar is visible at a time, though. To see the others, click the active one, and the others pop into view. You can then switch to a different account. Below the active account avatar (and only that avatar) are controls for the usual actions — mentions, messages, likes, lists, and so on. Activity, such as a new mention or a message, causes a dot to show up next to the relevant control icon.
This is fine, but Twitter for Mac had a better approach. Its account avatars were visible at all times, with activity dots displayed alongside each for at-a-glance spotting at any time. Tweetbot offers a menu bar icon that changes color when new activity is detected and incorporates a pull-down menu to see which account has the activity, and what kind it is.
Some simple actions in Tweetbot, such as retweeting and quoting, seem overly complex. In Twitter for Mac, you’d click an icon in a tweet to open a window with a text field above it. You could then switch accounts in the window (or not), type a comment (or not), and then click to send. Simple.
The controls in TweetBot, by comparison, are more opaque. There’s a quote button, for instance, but it acts differently depending on how you click (or Control/right-click) it, and it incorporates retweeting as well as quoting functionality. It’s confusing; at least, it confused me until I tinkered a bit and I figured it out.
Tweetbot’s multi-column support doesn’t work quite like TweetDeck’s. You Control/right-click on certain items, such as icons in the toolbar, to create either a free-floating window or a column attached to the right edge of the original window. This approach works, but Tweetbot columns even at their narrowest take up more space than the TweetDeck equivalents. If cramming lots of columns onto your screen is a priority, stick with TweetDeck.
Not every kind of content can be shown in a Tweetbot column, either. User streams? Nope. Hashtags? Negative.
For those who like to control what is shown in Twitter streams, Tweetbot’s filtering is reasonably robust. You can block by user, keyword, hashtag and even point of origin (as in a particular Web site, Twitter client, or operating system).
Tweetbot has a decent degree of customizability. Along with the standard text and avatar resizing, you can pin the timeline to the top as it streams, change the shape of avatars (and banish those annoying verified badges), and more. But there’s no dark theme, which really should exist since Tweetbot for iOS has one.
The app syncs with the iOS version via either Tweet Marker or iCloud, so it maintains your position in the timeline between platforms.
To sum up, Tweetbot is a nicely executed Twitter client, but with a few annoying, if minor, omissions and needless complications. And for those who crave the best possible multi-column support, Tweetbot is probably not your answer. But it looks and feels like a true Mac app, unlike TweetDeck.
Twitterrific — When it was released in 2007, the Iconfactory’s Twitterrific was, I believe, the first Mac-native Twitter client. Development continued into 2013, alongside its iOS counterpart, then foundered. A rebuilt client emerged as a Kickstarter campaign about a year ago and has since shipped.
When I first got my hands on the revamped Twitterrific, I saw great potential but chafed at its limitations and periodically pestered developer Ged Maheux to add features (thanks for being patient with me, dude). The app has evolved nicely since then.
Like Tweetbot, Twitterrific is a single-column app with clickable controls for navigation, but there are notable differences. Twitterrific positions its toolbar at the top of the window and not to one side, which gives tweets room to breathe. Likewise, account switching happens at the top, directly above the toolbar, via a pull-down menu.
This brings me back to my Tweetbot beef about activity monitoring, though. Twitterrific doesn’t give me an at-a-glance way to see new activity in different accounts. Once again, there is a menu bar icon, but it’s even less useful than Tweetbot’s because clicking it reveals no useful information and just brings the app to the fore.
On the bright side, Twitterrific’s multi-account support is delightful. Within tweets, a click on the reply, quote, or retweet buttons performs the associated action with the active account, and you can Control/right-click one of those buttons to select a different account to perform that action. It’s all clean and logical, as the developer notes in a recent blog post.
Twitterrific provides a custom filtering mechanism called “muffles.” In settings, on a per-account basis, you can keep a running list of usernames, custom phrases, URL domains, hashtags, and the like. Items in this list aren’t purged from your timeline but are instead minimized by default. Another option in the settings enables you to mute these items fully. Separately, Twitterrific also lets you block users entirely via Twitter’s built-in functionality.
Like Tweetbot, Twitterrific offers some multi-column capabilities, but it’s no TweetDeck. You can create new windows for some kinds of information (likes, lists, messages, mentions, and so on) but not other kinds (usernames and hashtags, for instance). You can’t automatically create locked-together columns as you can in Tweetbot, either, only free-floating windows that you must line up manually. That’s no biggie, though, and all the windows remain in place on restart.
Twitterrific offers a wide-ranging set of customizations, including a decent typeface selection, avatar tweaking, media-thumbnail resizing, swappable Dock icons — including a variation of its birdie mascot wearing a Santa hat — and more. Along with dark and light themes, Twitterrific even includes a “black” theme that lends itself to LED screens, though such displays aren’t yet common in the Mac universe (Twitterrific for iOS has a black theme that looks great on the iPhone X’s LED screen).
Twitterrific has thoughtful design touches, like a composition window that expands as characters are typed. In comparison, Tweetbot displays a scrollbar if you compose a longer tweet, which makes it a pain to review the tweet before publishing.
In another useful touch, Twitterrific’s pop-out picture and video windows automatically disappear when you are done with them, so your desktop doesn’t become cluttered over time as can happen with Tweetbot.
Twitterrific has a distinct, somewhat eccentric visual style that sets it apart from both Tweetbot and Twitter for Mac. You’ll have to compare Twitterrific and Tweetbot — assuming that you’re not looking for TweetDeck’s aggressively multi-column approach — to see which best fits your preferences.
And, just like Tweetbot, it syncs with its iOS version via either Tweet Marker or iCloud, so it can maintain your position in the timeline between platforms.
Overall, I feel that Twitterrific is the best replacement for Twitter for Mac. It has thoughtful design flourishes along with a playful spirit. Plus, the developers appear committed to updating it regularly, so I am optimistic about its future.
The Upshot — It’s a shame more Twitter apps aren’t available for Mac users. There are a number of others in the Mac App Store, such as Echofon and Tweetings, but they haven’t been updated in years and thus wouldn’t even support the new 280-character tweet size.
This situation is, frankly, Twitter’s fault. In recent years, the company hasn’t been welcoming to app developers. It keeps pushing its mainstream users to its Web interface as well as to mobile apps (though, to its credit, it provides the highly capable Tweetdeck for advanced users). The Web approach is fine for casual use, but Twitter’s site lacks advanced features such as multi-account and multi-column support, without which it is a non-starter for many users. In any case, Mac users tend to prefer native software.
Tweetbot and Twitterrific provide a pair of fine, if not ideal, options for Mac users — but they do carry price tags. If you aren’t willing to pay for a Twitter client but want more than the service’s Web interface, you can opt for TweetDeck. It’s not a native Mac app, but it is jammed with power user features and has Twitter’s full backing, at least for now.
It’s a shame that Twitter has dropped Twitter for Mac, but with these three other apps, you should be able to find an option that meets your needs.
Tweetdeck alternative 2018
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- User-friendly Twitter management
- Manages multiple Twitter accounts
You can always update TweetDeck to add more features!
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Disclaimer: This video was not made by us, but we found it interesting enough to embed it here.
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