New roblox logo

New roblox logo DEFAULT

Introducing Our New Studio Logo!


In early 2019, we reshaped Roblox’s product branding in order to elevate our platform’s content—making the color and design of the logo more neutral helped shift emphasis away from the brand and towards the experiences on the platform.

Now, we’re refreshing the Studio logo and bringing a touch of those ideas into the new design, reinforcing what our platform is all about!


New Design

Our previous Studio logo design echoed the Roblox App logo while visually distinguishing itself and addressing accessibility for color-blind users. With the refresh of the logo, we wanted to give its design more purpose.

Roblox Studio is about building amazing experiences! The two pieces of the logo represent the connection, collaboration, and building of our community. And a pareidolia effect is created from the combined shapes, resulting in the perception of an “S” for “Studio”.


From the Studio logo’s structural elements to the Roblox vision philosophy of bringing the world together through play, we hope these updates help to embody those values and passions we know our creators have!



Roblox Logo

Roblox Logo

Roblox is an unusual online platform developed and published by Roblox Corporation. It allows users to create their games and play other people’s games, and the list of genres is not limited: it can be various obstacle courses, simulations, races, and much more. The entertainment service owners make a profit because gamers buy virtual items, paying for them with their internal currency – Robux.

Meaning and History

Roblox Logo History

The entrepreneur David Baszucki, who invented Roblox, once created the Interactive Physics tutorial application. The animated laboratory allowed experiments to be carried out directly on the computer. The kids loved this creative activity, so David decided to develop a 3D game design platform. At first, he chose the name GoBlocks, but then changed his mind and gave it a new name – DynaBlocks. After a while, the service was renamed Roblox. This inconsistency was reflected in the logo, which changed almost every year.

2002 – 2003

GoBlocks Logo 2002-2003

David Baszucki was going to name the gaming platform GoBlocks, so he prepared an emblem with this inscription in advance. On the right was the word “alpha” written in lowercase letters. It pointed to the version of the site. The phrase was divided into parts using different colors: the designers combined green “Go,” dark blue “Blocks,” and light blue “alpha” in one line.

2003 – 2004

DynaBlocks Logo 2003-2004

During beta testing, the GoBlocks platform was renamed. Its new name, DynaBlocks, stuck and passed on to the next version of the platform. Also, it was preserved in the logo, in which each letter had a different color. The pink word “Beta” came after the big black dot.


Roblox Logo 2004

After the launch of the beta version of the site, the developers concluded that DynaBlocks was difficult to remember, so they replaced it with Roblox. The emblem also began to look different: the designers introduced a new platform name into it, removed the dot, and made the word “beta” blue. The multicolored letters remained because it was the main feature of the entertainment portal. She envisioned Roblox as a haven of fun and entertainment, where imagination must be used to play.

2004 – 2005

Roblox Logo 2004-2005

A few months after creating the first logo, a second one appeared – with the same inscription, but without the word “beta.” It used a completely new font: square white letters outlined in dark red. Above the first “o” was a horizontal line, which suggested how to pronounce the vowel sound.

2005 – 2006

Roblox Logo 2005-2006

In 2005, the platform was officially renamed Roblox. The wordmark changed again, although the general style remained the same. The letters acquired a blue and white scale, and the developers created a gradient transition between the two colors. They also chose a brighter shade of red, capitalized the lettering, and made italic.

2006 – 2009

Roblox Logo 2006-2009

In 2006, beta testing ended, and the official launch of Roblox took place. The site owners abandoned the idea of ​​using a strict square font, so in the new version of the logo, the letters are jumping and uneven, as if drawn by hand. The interior of the lettering has turned white, and the outline is unevenly thin.

2009 – 2010

After a small redesign, the red has taken on a darker shade. At first, this emblem was used only for merchandising, but then it became the main one.

2010 – 2015

Roblox Logo 2010-2015

In 2010, designers darkened the contours even further and added a subtle gradient. The 3D lettering represented Roblox at various events and featured in games until 2015.

2015 – 2017

Roblox Logo 2015-2017

In 2015, the logo designers abandoned the 3D design and returned a 2D version with dark red lettering.

2017 – 2018

Roblox Logo 2017-2018

In early 2017, the multiplayer Roblox platform adopted a new logo, in which each letter stood alone. The “O” looked like large red squares with white mini-squares in the middle. The “R,” “B,” “L,” and “X” were also red and matched the chosen style.

2018 – present

Roblox Logo 2018-present

In 2018, something happened that had not happened since the days of GoBlocks – the red color disappeared from the logo. The lettering went black for the first time, and that’s the only change the redesign brought.

Font and Color of the Emblem

Roblox Emblem

The Roblox wordmark only seems simple – in fact, it has hidden connotations. The oblique letter “O” symbolizes fantasy without borders and limitations. This is a game element that hints at the specifics of the website.

The latest version of the logo features a modified Gill Sans Ultra Bold font. The designers changed the letters a little, making the “O” square. A little later, a free Roblox-2017 typeface was developed based on the inscription.

Most of the logo palette contained red, but now all letters are black. White remained only as a background.

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The Roblox logo is one of the most famous in the world of online gaming. It’s was redesigned several times since its launch and almost always ends up kicking up a fuss. Some of the alterations have often been relatively insignificant, but many of its earliest logo designs are now unrecognizable to younger gamers.

Roblox is an online game that’s been in existence for over 14 years, so it shouldn’t come as a surprise that the Roblox logo has had many alterations over the years. Despite being that old, Roblox is a popular game among youngsters and remains very relevant and even innovative in many ways.

Even though the Roblox game was released back in 2006, the company itself was formed two years before by Erik Cassel and David Baszucki. That’s when the duo revealed the company’s first-ever logo.

Roblox Logo Evolution


The first-ever Roblox logo is an excellent historical emblem that also emphasizes how far the company has come. While the varied colors look quite lively, the logo perhaps looks a little bit more like some of the earlier designs of Google. This logo didn’t stick around for long, though, and a completely new look replaced it.


The Roblox logo’s first significant alteration was one of its most radical as well. Just take a quick look at that prominent red outline as well as the small accent above the “O.” Of course, it’s unmistakably mid-2000s, but it’s very retro and distinct judging by today’s trends that players can’t help but love it!


This version was another significant departure from the second one. It looks a lot more exciting and kid-friendly than the 2005 version, perhaps in a bid to keep younger players engrossed. 


This design was very iterative, refining the previous design without changing things drastically. Overall the Roblox logo looks a whole lot better than the third logo design. 


The 5th major Roblox logo version is the neatest redesign to date and was done in early 2017. With beautiful, blocky letters in red and a slanted “O,” it’s quite a modern logo with loads to like. In an official Roblox update, co-founder David Baszucki said that the logo was further evidence of the company’s cross-platform vision, on top of their commitment to helping fire the imagination of younger gamers around the world, no matter their age. 


The current Roblox logo is yet another iterative redesign. It’s more often than not white, but there are also black and graphite versions. The sloped “O” in Roblox continues to be used as Roblox’s key icon. 

Roblox Logo Design Elements 

Font: The Roblox’s logo typeface has was designed from scratch.  The first “O” is the weirdest letter and resembles a tilted box. Moreover, the second “O” has a unique box-like shape. The rest of the letters are of solid sans-serif font with a little bit of retro feel. 

Color: The Roblox logo has a simplistic color scheme, consisting of only white and red. It looks bright and vibrant.

The History of Roblox 

Roblox first entered the world of online gaming back in 2006, and it’s still stronger than ever. Now it’s more popular than ever before and is played by millions of players worldwide, no matter the age. 

Today, Roblox is in direct competition with Minecraft for the number one spot in the MMOG gaming category. What makes the game special is that it’s much more than a game—it’s a game-building platform, too. This unique quality has made Roblox massively popular among kids because it lets them explore their creativity. 

The Founder Of Roblox

Roblox was founded by David Baszucki and his sidekick Erik Cassel. This wasn’t Baszucki’s first project, though. He first developed a computer-based physics program, which lets users apply real-life physics in a controlled environment. It was a very successful venture because he flipped the company for $20 million. 

When Baszucki saw kids doing wonderful and fun things on his system, he came up with the idea of Roblox. Baszucki began working on his Roblox idea in 2004. A year later, he completed the first Roblox version and presented it for beta testing. During its first testing phase, Roblox was known as DynaBlocks.

In 2006, the program passed beta testing and was renamed Roblox because DynaBlocks was quite challenging to remember. Given the massive success that Roblox enjoys today, renaming the program was certainly a smart marketing strategy.

How Does Roblox Game Currency Work?

The official Roblox currency is Robux, which can even be exchanged for real money. One of the factors that also fuels Roblox’s massive popularity is the fact that players can monetize their gameplay. 

In the initial stage, Roblox’s official currency is called Roblox points, which players earned whenever they played a mini-game or logged in to the system daily. Later on, during the update stage, the currency was renamed Robux.

Is Roblox Safe? 

Roblox is committed to keeping kids safe on the internet. As part of that commitment, the company has taken these precautions: 

  • Roblox is COPPA-compliant
  • Roblox is TRUSTe-certified 
  • Roblox has moderators that patrol the website round-the-clock, suspending accounts whenever it’s necessary. 
  • The Roblox site has a whole section dedicated to online safety resources.
  • Roblox boasts parental chat controls 

Parents are often deeply concerned about their kids being exposed to video games. These concerns rise exponentially when the time comes to let their kids play multiplayer games online. Roblox developers understood this issue and ensured that the game received COPPA compliance certification in 2007.

This basically means that children under age 13 can engage with others only through predetermined messages that are picked from a menu. The extent of interaction is limited as a result. Roblox has a critical Safe Chat feature that made the game COPPA-compliant. Given that Roblox is much more popular among kids than Minecraft, the feature comes in handy.

Roblox Developer Program

The ability to monetize your creation is one of the things that make Roblox special. What it means is that a player can sell their creation and earn Robux in the game. Other games also boast this functionality, allowing you to earn currency and use it to buy other things within the game. 

Roblox is a unique game that allows you to trade its currency for real money. This ability to monetize inspired players to get more creative since they could now earn a living from Roblox. Now called the Developer Exchange Program, this feature was first launched in 2013. 

Roblox Compatibility Across Various Platforms 

In the beginning, it was possible to play Roblox only on Mac and Windows operating systems. As of today, however, you can play the game on any major gaming platform, including PlayStation, Nintendo, and Xbox. Today, third-party service providers, including, also ensure that Roblox’s services are accessible across all top gaming platforms. 

Roblox boasts a very large and strong community these days that you can quickly get the answer to any of your questions or issues. So, whatever platform you like, rest assured that you aren’t alone, and the majority of problems that occur due to cross-platform challenges can be sorted out easily.

Why Roblox is Popular 

Roblox is a smash hit with kids of both genders. 40% of its younger players are female. According to Kids Insight, over 1.5 million children in the UK are playing Roblox, with 24% of them being 10 to 12-year-olds. 

This outscores Snapchat (20%) and TikTok (13%), although TikTok’s popularity will have increased since that survey. The use of Roblox is quite similar to Instagram’s use within this age bracket. 10 to 12-year-old UK children also spend more time on Roblox than watching traditional TV on Cartoon Network (8%), Nickelodeon (10%), and CBBC (11%).

Although kids love YouTube more than Roblox, the gaming company knows that YouTube is important for building their customer base. In the same manner that Twitch influencers share long videos of their recorded games via YouTube, Roblox players also share their recorded games through the video platform. 

Roblox says that they get most of their customers through word of mouth. A youngster likes the game and then invites his/her mates to join. Once their mates join Roblox, they also invite other friends. 

Remember, Roblox isn’t merely a game to play in isolation, cooped up in your room. It’s a game setting that allows players to connect with their pals in a social environment. Kids love Roblox as it now offers a wide game selection. You can track the games you’re playing, create universes online, and collect badges. It has the same feel and looks as Lego and Minecraft. 

Roblox Timeline

March 2007: Some security updates were done on the Roblox program. The gaming company added a Chat feature to their support team. In addition to that, they set an age limit and only users aged 13 or over are allowed to log in to the platform. According to the company, Roblox can negatively impact younger kids and lead them astray. 

Moreover, due to the game’s popularity, Roblox launched a premium subscription service to get extra revenue from users. While this subscription costs members a little extra cash, users continue to appreciate Roblox for its cutting-edge features.

Dec. 2011: Roblox put together an event to brainstorm ideas on how the company could reward each developer’s contribution. This event was a massive success in terms of marketing the Roblox Corporation.  

Dec. 2012: After being warmly received by Windows users, Roblox decided to branch out into iOS devices. This is because iOS users wanted a piece of the action and demanded that the company release its iOS version. 

Oct. 2013: Roblox own official virtual currency, Robux, was introduced. From 2013, Roblox developers needed to transact in Robux and had to pay fees to exchange their Robux for real cash. Therefore, it was another avenue for Roblox to make money from its developers. Moreover, the company was already earning a commission from each developer on every profitable sale. 

2015: This was quite a profitable and exciting year for Roblox Corporation. It introduced a new graphics feature that allowed developers to build engaging games. The company expanded a little more and launched its selective game’s variant for Xbox users. 

Apr. 2016: From very early on, Roblox was smart enough to make use of the latest technology. The company always watched new technologies and adapted them to stay ahead of other online gaming platforms.

In 2016, the company introduced virtual reality Roblox so that players can enjoy their games virtually. Apart from that, it was straightforward for developers to try out their newly created games with virtual reality technology.

Jan. 2017: Roblox teamed up with toymaker Jazwares to produce toy mini-figures of some of the most popular and most recognizable characters from Roblox games. 

In 2017, Roblox’s 1.7 million developers earned about $30 million in revenues, and all of them are projected to reach about $250 million throughout 2020. Roblox is worth $4 billion and has around 65 million active users per month who enjoy its various innovative features. 

Summing Up Roblox

Roblox and the Roblox logo is a wildly popular online game, especially among younger players, since it allows them to play and create their 3D games. It was founded in 2006 and boasted about 65 million active players each month, with around 178 million user accounts on the gaming platform. 

Roblox Corporation also holds events that enable local talents to showcase the games they’ve created. Traditionally, Roblox rewards its developers with some cash and a variety of certifications. 

Roblox can be downloaded as an app both on Android and iOS and comes with a 13+ rating and Parental Guidance. You can also enjoy the game on your desktop computer, laptop, tablet, PlayStation, Amazon, or Xbox One device.

Ready to create your own amusement park from scratch? Or would you fancy playing an extreme hide-and-seek version? With Roblox, the possibilities are limitless! As always, talk to your child before they play online. Heck, you can even play one or two games together!

Joe - LMW Admin


This page only shows primary logo variants.

For other related logos and images, see:



Logopedia InfoWhite.svgLOGO MISSING

Roblox was initially known as GoBlocks. Its unknown if there was ever a logo, but likely there wasn't.



Dynablocks 2003-2004.svg

No info is known about this era other then that this was one of the names they were planning to use, however a mockup of the logo would be made by Roblox.



Roblox Beta.svg

Roblox would be finalized as the name choice in February 2004 during the second half of its development. This change was made because the developers believed the name DynaBlocks would be difficult for users to remember, instead choosing a more memorable name, being Roblox.


Roblox 2004.svg

Roblox would eventually change its logo to something similar to its 2005-2006 design. This would be the first logo used on the website back in mid 2004.


Roblox 2005.svg

The logo would be updated on May 23, 2005, and used on the website during the latter half of its development and beta testing from May 2005 to 2006. It was also used on T-shirts from 2006 to 2008.




Roblox was officially launched in 2006, launching with this logo. Even after the end of its usage, this logo was still used on shirts made by the user ROBLOX, on the outfits of guest accounts until 2016, on the site banner until 2009, and was on the PayPalBuilders' Club website.

2007–2009 (secondary), 2009–2010

Roblox logo.svg

The logo's color and design were slightly modified in 2007. Until 2009, it was a secondary logo used for merchandising and appeared as the welcome decal in the 2008 "Happy Home in Robloxia" map.


Roblox logo 2011.svg

In 2010, the logo was modified again, this time sporting a new three-dimensional look. This logo was used on events and games from 2012 to 2015 and was used on sister websites until 2017.



Roblox introduced this logo on their Twitter account on November 2, 2015. Before the day ended, they added this logo to the home page. This time taking on a flatter design similar to the 2006 and 2007 logos. This logo (along with the three previous logos) is still used for select Roblox items, avatars, experiences, and nostalgic appeal.


2017–2018, 2018–present (secondary)

Roblox 2017.svg

On January 10, 2017, for the first time in 11 years, Roblox unveiled a completely new logo, set partially in the Gill Sans Ultra Bold typeface. Roblox still uses this logo infrequently, and it's commonly used by the Roblox Community to this day.


Roblox 2018.svg

In 2018, Roblox updated their logo to be monochrome.

External links


Roblox logo new

Introducing Our Next-Generation Logo

Dear Robloxians,

It’s been a great 2016 for Roblox; one of our biggest years yet. Our tenth anniversary year was a success, putting us in an ideal position to accelerate our vision well into the future. And as a result of the many breakthroughs we’ve had last year, big things are already well underway.

Looking Back at 2016

We’ve achieved record growth, hitting 44 million monthly active players and surpassing 900,000 peak concurrent users for the first time on 12/29/2016. On the U.S. app store charts over the peak of the holiday season, we ranked as the twelfth highest grossing iPhone app and the third highest grossing iPad app, the fourth most downloaded free-to-play app in Games and the top most downloaded free-to-play app in Family on Google Play, the sixth best-selling free-to-play game on Amazon, and the top free downloaded app on Windows 10 and Xbox One.

Our growth wouldn’t have been possible without our visionary developer community and team. Our top developers are raising the bar every year by creating more and more immersive games and experiences that are attracting the attention of popular YouTube celebrities and new players all over the world. And our developers are being rewarded for their work as they reach larger audiences, with some earning upwards of $50,000 a month. This past year, we also brought new creative talent to Roblox in all areas of the company, enhancing our ability to deliver on our vision to ultimately create the world’s largest social platform for play—our Imagination Platform.

There are several key factors that are fueling our success. Constant iteration has been one of our core tenets since our founding. We make an aggressive effort to ship new updates every week, adding continuous improvements and innovations based largely on community feedback. We collect hundreds of community-suggested ideas and then prioritize the most highly-requested projects in our development pipeline. Many of these suggestions come from a thriving community of over 700,000 passionate developers who are communicating with us every day on the forums, on social media, and sometimes in-house at our headquarters. Our developers are imagining the future of play, creating millions of mind-blowing games and experiences year after year. I also couldn’t be more thankful for having a great team that’s working non-stop to enhance the Roblox experience. I’d like to extend a heartfelt welcome to all of our new employees who continue to raise the bar around brilliance, creativity, and passion.

We’re kicking the new year off with a bang. And it starts with an announcement about the next evolution of our brand identity.

The Evolution of the Roblox Identity

Just as the Roblox platform has evolved over the years, so too has our logo. When Erik Cassel and I came together to start development on Roblox in 2004, we adopted the design below as our initial logo. It was simplistic, but the different colors helped to evoke the idea that Roblox was a fun, virtual world where you could unleash your imagination.

Generation I

By early 2005around the time Erik, John Shedletsky, Matt Dusek, and I were shipping early versions of Robloxmy father-in-law re-designed our logo to better express our capabilities as a powerful physics engine, while ultimately strengthening our brand recognition at the same time. It was the first iteration to incorporate the bold red outline around the letters, as well as the accent mark over the “o” to indicate that Roblox is pronounced with a long vowel sound.

Generation II

In 2006, our brand identity had changed radically to coincide with our launch. We created a more contemporary brand mark that would go on to serve us well for over eight years. It introduced an original font, further bolstering our brand’s visibility and positioning as the Imagination Platform.

Generation III

In 2015, we iterated to improve and refresh the brand mark. This is the logo many of you will recognize. It’s a cleaner take on the previous generation.

Generation IV

And now, it’s my pleasure to introduce you to our new Roblox logo, which is going live today on January 10th.

Generation V

Over the past few months, we’ve been working hard to design a clean, timeless brand mark that stayed true to our roots of simplicity and BLOX. The new logo is a testament to our cross-platform vision, as well as our commitment to helping power the imagination of kids of all ages around the world. It’s also scalable, allowing us to integrate it into different mediums over time.

Our new anthem film demonstrates how we have incorporated dynamic motion into the tilted “o” to create an optical illusion that conveys the spirit of play and boundless creation. We will use the tilted “o” for use in icons throughout the product.

Looking Forward to 2017

In 2017, we will be working hard to continue providing the ability to create a range of shared, immersive experiences—playing games, learning, building, or hanging out and just having fun—with your friends across the globe. You will be able to engage in these experiences on more and more devices and platforms over time, including phones, tablets, computers, consoles, or VR headsets. And we will continue to work closely with our developers to greatly extend the range of content and avatars that can be used to create immersive 3D multiplayer experiences, as well as aggressively hire the best and brightest to continue scaling and improving our Imagination Platform.

Thank you for being part of our journey. I’m looking forward to a wonderful year!

– David Baszucki, Founder and CEO

The NEW Roblox Logo

Her fingers slipped below. her underwear was the most beautiful of her wardrobe, she took a long time to choose what to wear, and in the end she decided on the most expensive thing. She had. A body appeared before my eyes.

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But Nikolai Petrovich was persistent: Elena, I already found out how much you received at your former job. Excuse me, but I sent a spy to collect information about you. Therefore, I will offer you a bet not twice as much, but three times. I am sure that this will be a worthy compensation for your work in our company.

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