Creating multiple amazon accounts

Creating multiple amazon accounts DEFAULT

Share Prime benefits and digital content with Amazon Household

Did you know Prime members can share certain benefits including FREE Prime Shipping, Prime Video, Amazon Photos, Twitch Prime, other digital benefits and exclusive offers? Benefit sharing is made possible with an Amazon Household.

What is an Amazon Household?

An Amazon Household allows you to connect and share Amazon Prime benefits with the whole family. Two adults and up to four teen and four child profiles may link in a Household.

How does Household work for adults?

Two adults in a Household can share Prime benefits and digital content. Sharing benefits through Amazon Household requires both adults to link their accounts in an Amazon Household and agree to share payment methods. Each adult keeps his or her personal account while sharing those benefits at no additional cost.

You can create a Household here or manage your Household from the following page:

Which Prime benefits can adults share in a Household?

Shipping benefits:

  • FREE Two-Day Prime Shipping
  • Prime Now
  • AmazonFresh (if the member is signed up for the AmazonFresh add-on)

Digital benefits:

  • Prime Video
  • Prime Reading
  • First Reads
  • Amazon Photos
  • Audible Channels

Discounts and Exclusives:

  • Prime Early Access
  • Prime-exclusive pricing on Amazon Music Unlimited and Kindle FreeTime Unlimited subscriptions
  • Up to 20% off subscriptions for diapers, baby food and more, and a 15% off Baby Registry completion discount, compliments of Amazon Family
  • 2% rewards every time you reload your Gift Card Balance with your checking account with a linked debit card

How does Household work for teens?

Teen logins allow 13–17 year olds to shop on their own, and parents approve the order with a simple text. Parents can select which addresses their teen can ship to, approve orders their teen places and share a credit card their teen's orders will be charged to. If a parent is a Prime member, teens will also get to share select Prime benefits including Prime Shipping, Prime Video and Twitch Prime.

To get started: 1) Enter your teen's contact info. 2) Choose which card they can use and where they can ship. 3) Set up how you'd like to review and approve or decline purchases. We will then send an invite to your teen to set up their own Amazon login.

Add a teen from the following page:

How does Household work for children?

Parents can add children (12 and under) to a Household to manage parental controls on Fire tablets, Kindle E-readers and Fire TV through Kindle FreeTime. Personalize each child's experience by selecting what content they are able to see, and set educational goals and time limits. Children can access digital content that their parent allows on their child's device but are not enabled to shop.

Add a child from the following page:

Which Prime benefits can adults share with any family member?

Amazon Photos: Prime members can share free photo storage with up to five people. Each individual receives their own unlimited photo storage account and can also view and collect photos together. To send invitations, go to Amazon Photos to get started.

Twitch Prime: Twitch Prime is a set of Amazon Prime benefits created for gamers. Members can link up to four Twitch accounts to enjoy ad-free Twitch viewing and exclusive chat icons. Twitch Prime also includes access to free games, in-game loot and a free channel subscription for the first user under the shared account who accesses each benefit. To link up to four Twitch accounts with your Amazon Prime or Prime Student account, visit Twitch Prime.

Note: Prime Music and purchased video subscriptions are not sharable.

Can Prime members share their benefits with an Amazon Business account?

Prime members can extend Prime shipping benefits to their Amazon Business user account. Learn how at Amazon Prime and Business Accounts.

Where do I create an Amazon Household or add new members?

You can create or manage your Amazon Household to share Prime benefits and digital content at no additional cost.

Andy Beatman is a senior editor at Amazon.



Through the seller's center of the official website, Amazon can learn a lot of sellers' information, and we can learn a lot from it. But beyond that, there are a lot of unknown details to be aware of. Once these details are ignored, it is likely that multiple accounts will be closed.


Through summary, Amazon mainly tracks sellers from the following aspects:


· User's IP address


· Amazon user login name


· Email address


· Amazon login password


· Browser and browser plugin


· Computer operating system


· Cookies stored on your computer, including text and Flash cookies


It's important to understand how Amazon tracks, so that you can create a successful Amazon new account or multiple accounts, which will not be closed by Amazon.

Multi Amazon Accounts Quick Start Guide:

1. Create an alias.


2. Create an alias address.


3. Create an alias email address.


4. Create an alias phone number.


5. Create an alias credit card number.


6. Create an alias address.


7. Create a new login window. 


8. Disable the original wireless and LAN connection of your PC.


9. Run the cleanup software and delete all cookies.


10. Enable your alias to connect to the Internet.


11. Delete the folder on your PC.


12. Connect to the Internet using another web browser .


13. Check your IP address to make sure it is unique. 


14. Write down your alias for future reference.


15. Sign up for an Amazon seller account.


16. Sell fake products that are not related to the past on Amazon.


17. Create a new bank account. 


18. It takes 24 to 48 hours to sell your actual product. 


19. Add your new bank account to your Amazon account after 15 to 30 days.

In order to avoid the account being associated with the previous account, the following issues should be noted when creating a new account:


User name and store name: User name and store name cannot be too similar to the previous account. Otherwise, the Amazon seller review process will be triggered, and there was an example of being innocently closed due to the same user name in the US.


Registered address: A registered address can use a fake address. Because Amazon does not send anything to the Chinese seller's registered address, but if the address is too similar to the previous account, it will also trigger the Amazon seller review process.



Register different emails: Register different emails: New account registrations generally use popular free email services such as Gmail, Hotmail, etc. Amazon will track your email messages in a variety of ways, such as photo probes. When you open the image, the image includes the link to Amazon. Once connected, the relevant information on your router will be visible.


The best way to avoid detection is to use an inconspicuous free email service provider, which is easy for Chinese sellers because most of the small email providers in the country have no cooperation with foreign countries. If it is not convenient, you can use the email forwarding option. There are a lot of them on online, a simple search will give you thousands of choices.


Create a registered phone number: You can use your friend's or family's phone when signing up for a new account. This is the easiest way, because Amazon won't call Chinese sellers. It's important to make sure your registered phone number has never been used, or Amazon will close your account directly.


Creating a Credit Card Information Alias Credit card is one of the most important elements of your new account. Once your credit card has been used by another Amazon account, it can't be used again. It's important to carefully select your alias credit card because Amazon strictly monitors the credit card's seller account.


In the case of exhausted credit card resources, purchasing a prepaid credit card in the United States should be considered and then we can refill $50 to $100 for signing up for an Amazon account.


Create a new IP address: Each time you log in to your own seller account, Amazon will track and record your IP address. When your IP address of a seller account is the same or similar to the closed or previous IP, the new account will be closed or the registration will fail. Replacing a network service provider is the quickest way. Because in the same area, Unicom's regional IP address is similar. You need to replace the mobile network so that it won't be discovered by Amazon. 


There are two ways to change the IP:



First, the IP address can be quickly changed through the 3G or 4G network card. The used network card cannot be used again because it will result in account association.


Second, we can use the VPN to replace the IP address. It is noted that with a dedicated VPN, if there are other Amazon sellers using the same VPN as you, it will result in an account association.


Please note: Amazon will close all accounts associated with your IP address. When you try to create a new seller account, Amazon finds that you are a previously closed seller and it will close your account again.


It's not a good idea to use a service such as Proxies to hide the IP address. Once it is discovered by Amazon, it will immediately freeze your seller account.


The best way to understand sales restrictions is to focus on Amazon's regulations. The following is a reference to Amazon's official website information.

What is "sales speed"?

As a means of protecting customer accounts, we limit the number and amount of seller transactions in any given month. Sales speed, also known as "speed limit" or "sales limit," is suitable to all seller accounts and automatically takes effect from the time of registration.


Not all sellers have the same limit. This limit is calculated in a 28-day rolling cycle. In the past 28 days, if your total sales amount reaches your sales limit, your account will enter the Review status and be reviewed by our seller. The assessment team conducts the review.


You don't need to contact Amazon to increase your sales quota, as this is automatically calculated by the daemon, which is part of our review process.


In addition, within 30 days of the new seller account registration, also calculates daily and weekly sales limits.

How to avoid Amazon sales restrictions


Amazon currently has a 30-day review of new sellers, with a sales limit of $750 for the first month. The daily and weekly sales quotas vary, but generally no more than three, and the product should be sold daily to avoid the account being reviewed by Amazon.

Less links and a small amount of sales are keys to avoid being reviewed

In the first month, mass sales of products must be avoided. Products with new account sales must have a tracking number.


If your new account has been active for more than 30 days, you can increase your monthly sales by more than 40%. Sales restrictions will not disappear, it is important to actively monitor your sales to avoid a dramatic increase of more than 40%.


In case the account is too large to enter the Review state, you can contact the customer service and provide relevant information to request the release of the review status.


If the information is not complete, you should be especially cautious within 30 days of account registration, because once the review fails, the seller's account will be closed.

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You can't merge Amazon accounts, but you can share an Amazon Household account with multiple family members — here's how it works

How to merge Amazon accounts
Isabella Paoletto/Business Insider
  • Amazon accounts cannot be merged and transaction history cannot be shared, and to fully share an account you would have to start a new one.
  • With Amazon Household, you can link two Amazon accounts together, but they still remain separate entities.
  • Amazon Household can be shared by 10 people in total, including two confirmed adults, up to four teenagers (under 18), and up to four younger children.
  • Visit Business Insider's Tech Reference library for more stories.

Your Amazon account is about as sacrosanct as anything can get. You can delete it, sure, but you can't do much to change it. 

An Amazon account is permanently attached to one email address and phone number and can never be merged with another account associated with other contact information. 

You and a spouse, partner, friend, or relative can share an account, but you can't blend accounts together.

Check out the products mentioned in this article:

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Amazon Household, explained

With an Amazon Household plan, however, multiple people can enjoy the benefits of Amazon's vast offerings by sharing Prime shipping benefits, video, music, and book content, and other offers and features.

How to merge Amazon accounts
Steven John/Business Insider

An Amazon Household can include two adults each with their own separate Amazon account and multiple kids who can use an Amazon profile linked to an adult account — children do not need to have their own accounts.

How to merge Amazon accounts
Steven John/Business Insider

An Amazon Household account can be shared between 10 people, including two adults, up to four teenagers (under 18), and up to four younger children.

How to sign up for Amazon Household

1. To set up an Amazon Household plan, log into your Amazon account and click "Accounts & Lists" at the top of the screen on your Mac or PC.

2. On the next page, find the box with the subject line "Shopping programs and rentals" and click the "Amazon Household" link under it.

3. On that page, you can begin adding members (who live in your same residence) to your Household plan by clicking the appropriate plus (+) symbol in each category: Adults, Teens, and Children.

4. Adults must have their own Amazon account, whereas teens and kids can be added as new profiles to an existing account. Teens using Amazon Household can shop on the site, but all purchases must be approved via a text sent to the adult account holders.


Related coverage from Tech Reference:

Steven John

Freelance Writer

Insider Inc. receives a commission when you buy through our links.

More:Tech How ToAmazon


How many Amazon accounts can I have?

Well, you can as many as you want. But keep in mind that the more Amazon accounts you have under your belt, the more difficult the process of controlling them. It doesn’t matter if you have 10 Amazon accounts or if you only have two. You need to make sure that everything is really separate. Because if you have 10 Amazon accounts, and one gets linked to the other, you would be facing a hellish situation! If we see Amazon merge accounts, we know that trouble is on the way.

Alright, I’m convinced. How do I make a second Amazon account on Amazon?

Well, the first thing you would do is go to Amazon directly and asked them for permission. That’s your best bet. We know that they’ve been saying no for many years, but they might give your business a chance at setting up multiple accounts. Most Amazon sellers aren’t that lucky, though!

If you do get lucky and Amazon lets you open another account on its platform, you need to know the rules before stepping forward.

If you already have an Amazon account under a business entity, you can open the account under than entity if you wish, but the best option would be to create a completely new business entity for you new Amazon selling account. And by completely new, we really mean it.

This means that none of these two accounts must have any overlaps and everything, everything needs to be separate. The email address on the documents for your new business should not be the same email address which is linked to your old account. You should not use the same banking information on both accounts, including credit cards. You should not even use the same device you use for your current account to open the new account.

Your billing and shipping addresses should not be the same, and you should not even use the new account to sell the exact same products. Don’t even consider opening your new account under a public Wi-Fi network, because you never know who used it before you. If a suspended seller used it, you’d automatically be linked and suspended. Any similar information you share on both your accounts will be problematic. We know, that’s a lot of things you shouldn’t do. But we would much rather you be safe than sorry. If you use the right strategy for setting up your account, A9 won’t be on your tail either.

Moving forward!

Once you have everything set up, it’s actually time to open the Amazon account. In order to do this, you need to access the back-end of your current Amazon account, click on “Selling on Amazon,” then enter My Account. There should be an option called Other Account Issues. Click on that, and then do what is seemingly the most difficult part of setting up a new account on Amazon: convincing them!

Write a simple message that would be considered as a valid reason for setting up a separate Amazon account. Make sure you prove to Amazon that you understand all the requirements, and that all the information is going to be separate. Don’t just give them a cookie-cutter reason. Prove to them why you need a second account, talk about your business, tell them about your customer needs, and that the best option for providing good customer service is a new account. Remember, Amazon is customer-friendly, so you can get their attention with that side of things.

If Amazon is convinced, they will let you know and you can set up your new Amazon seller account. Just make sure to log all the conversations with Amazon. After your new account is approved, it might be suspended as a verification check, and you can use those screenshots to show them that you are a legitimate Amazon seller who got approval from Amazon for opening multiple accounts on the platform.

Strike while the iron is hot!

In the wake of COVID-19, with a lot of businesses choosing online sales and Amazon attracting customer after customer, the rules for having multiple Amazon accounts are starting to become more lax, even though there are still a lot of issues and grey areas. Now’s the perfect time to try to get multiple Amazon accounts to give an edge to your business. While it’s true that if you use multiple accounts on Amazon, the more time and resources you will have to spend on managing all of these accounts, selling on multiple accounts can turn out to be not just a profitable, but also an exciting experience, especially if you are an experienced Amazon seller.

Let the Pros Keep You Safe

If you want to try your luck with opening more than one Amazon seller account, our partners at Prestige Auditors will handle the legal side of things for your multimarket isolation, starting from business formation, ending with tax exemption, and everything in between. After this is done, we at Got Suspended? will step in and expedite your multimarket isolation process.

While it sounds great in theory, many Amazon sellers find the process of opening multiple accounts on Amazon quite intimidating, especially since they are aware of the possible risks. That’s why it’s always a great idea to ask a professional business to handle your Amazon multiple account process. If you have made your decision and want to set up a new Amazon account, visit the next page to figure out how you can get started on setting up your new account. Our team behind Got Suspended? has years of experience with Amazon accounts, we want to share this experience with you in the form of multimarket account isolation. Click Here and let’s have a conversation on how we can get you set up using the safest multimarket account isolation methods!


Accounts creating multiple amazon

Amazon is the largest online retailer in the world, generating revenues of $51.04 billion in the first quarter of 2018. This was less than the previous year; however, it is still more when compared to other internet retailer platforms.

Amazon has a strict set of rules and regulations that all members should follow. Infringement of any of these rules and regulations will lead to serious repercussions. Therefore, let’s consider some of the issues when creating multiple accounts.


Can you have multiple Amazon accounts?

When creating Amazon accounts, users have to agree to the terms and conditions. It is clearly stated that a seller cannot have more than one Amazon account. Here are some legal aspects of creating multiple Amazon accounts or multiple Amazon seller/buyer accounts.

So, can you have more than one Amazon account? The simple answer is no. What happens when a seller creates two Amazon accounts and Amazon finds out about it? Sellers must follow the Seller Code of Conduct where Amazon also strictly forbids sellers from opening multiple Amazon seller accounts.

Shopping on more than one Amazon buyer account is also not permitted. Failure to abide to this condition can lead to the shutting down of not just the additional accounts, but to all your accounts.

This policy can be changed for some sellers. If you feel like you need to open a second account then you have to request this from Amazon. Amazon will then review your petition. After this, you will have additional information on whether you can open another account.

Opening multiple Amazon accounts without authorization can lead to suspension of all accounts. A seller can appeal Amazon’s decision to close all accounts but this may be more challenging and take some time. While you are waiting, your business would be experiencing losses. That is why it is best for retailers to avoid running into trouble in the first place.

Pros and cons of creating multiple Amazon seller accounts

Pros and Cons of Creating Multiple Amazon AccountsAs an entrepreneur, you may always have many ideas in your head about how to improve your business. Many opportunities that Amazon provides for sellers can be tempting. This is the case for every successful entrepreneur, and it may prompt you to open another account as you try to expand your company. Any seller thinking of opening an Amazon stealth account should consider the pros and cons.


Opening multiple seller accounts on Amazon is a good idea and this only applies if you are successful and you have been using this platform for a long time – this is because you’ll have more experience and resources. These two factors are essential if a seller wants to undertake the task of opening another account. Here are the main reasons you would consider opening another account on Amazon:

Pros and Cons of Creating Multiple Amazon Accounts

1. Increase revenue and monthly income

If your business is already doing well, opening a second account could be the next best step. Another account can generate even more revenue every month.

Pros and Cons of Creating Multiple Amazon Accounts

2. Diversify your business


Diversifying a business is usually a great move. This has to be planned for it to be successful; however, diversifying a business is also a risky move. That is why, if you want to diversify your business, you should open another account. You can combine other products or services to increase sales.

Pros and Cons of Creating Multiple Amazon Accounts

3. Expand your business

A second account can be a great way of expanding your business. Expanding a business will, in the long run, result in more profits. If your business is doing well then you might consider expansion as the next big thing. Expanding your business is like building a new brand for your business.


Pros and Cons of Creating Multiple Amazon Accounts

Opening multiple seller accounts on Amazon might seem like a good idea for most sellers; however, here are the main reasons you should not consider having multiple accounts on Amazon:

1. More time to manage all accounts

Managing one account on Amazon requires a lot of time and effort. Having a second account means doubling the time and effort if you want to achieve good results.

You may also find yourself putting more effort in one account over another. In such cases you will encounter many loses. Every successful business requires a lot of effort. Without this there is no room for success.

2. Possibilities of running into losses

Pros and Cons of Creating Multiple Amazon Accounts

Most sellers only consider all the benefits of opening multiple accounts on Amazon. You should also consider the possibility of running into losses. Loss can result from various factors, including main reasons like lack of ample time to manage both accounts.

Also, splitting resources between two accounts can affect the success of another account. Usually, the new account may fail to progress or your first account may end up experiencing losses in a business that was previously flourishing.

3. Risk of accounts being closed

Pros and Cons of Creating Multiple Amazon AccountsAs it has already been stated, it is illegal to have more than one account on Amazon. Even though you have to apply for exemption from this rule, it might take some time. Also, you have to reach certain requirements for Amazon to allow you to set up another account.

Because of this, many sellers try to create another account without Amazon’s detection. This is a very risky move. Once Amazon discovers your multiple accounts, you risk suspension, which is a huge blow, especially if you are already making a lot of profits. 

Pros and Cons of Creating Multiple Amazon Accounts

4. More effort is required

When you decide to go ahead and open a second account without authorization, you have to be extra careful. You should use separate FBA services to avoid being suspended. If you merge the details of both accounts, it will be easy for Amazon to suspect you.

Sellers should inform all employees about the measures to avoid detection. The smallest mistake form anyone working for a seller can mean the end of your seller account. You should have a different setup for all your Amazon seller accounts. This is very stressful and requires a lot of effort from you and your employees. You have to be on your toes. Any wrong move, and everything will be shut down.

Instead of thinking of building a new brand, you should focus on what you currently have. Making the move to open another account on Amazon should not come too quickly. You should analyse every detail to make sure that everything works properly.

Make sure you do your research well before you plan on opening another account. Additionally, make sure that you have the financial means for proper management of more than one account. When thinking of multiple accounts, you don’t only have to think about the funds needed for both accounts. You will also be putting a lot of money into making sure that Amazon doesn’t suspect you have multiple accounts.

What to Do If You are Caught with Multiple Amazon Seller Accounts

Pros and Cons of Creating Multiple Amazon AccountsSo, you have decided to create multiple accounts and things have been going well. Then, all of the sudden, Amazon discovers your multiple profiles. What do you do? Well, the first thing is that Amazon will suspend your account.

You have the option to appeal Amazon’s rule on suspending your accounts. First, you have to try to reopen your suspendedaccount. You can do this by writing a plan of action. A plan of action should be well constructed to get Amazon to restore your account. This can be challenging, especially if you try to do it alone. Getting help from firms that specialize in handling such cases is your best option. This gives you the support you need to get your account reinstated.

The advantage of doing so is that you will be in a position to open your account as soon as possible. Reopening your account as early as possible is very crucial for your business.


At first, having a second account may sound like a good idea; however, buying and selling on multiple accounts on Amazon is banned. Attempting to do this without approval from Amazon is another big challenge.

Later, Amazon may uncover that a seller has more than one approved account. This will lead to immediate suspension of both accounts. The best thing do in such a situation is to contact experts who are specialized in dealing with such cases. You may contact AMZ-Expert for more information on what to do if you have multiple accounts on Amazon.

Similar Posts:

How to Have Multiple Amazon Accounts? Create Multiple Amazon Accounts With Email Automatically

Opening Multiple Amazon Seller Accounts – Black Hat & White Hat Strategies

Update, April 2020: Seller’s with a legitimate business reason for multiple accounts no longer need Amazon’s approval to open multiple accounts.

As I’ve spent the last several months in China I’ve been hearing more and more about various black hat selling techniques used by both Chinese and non-Chinese sellers. Perhaps one of the most prevalent strategies I’ve heard about is sellers opening up multiple Amazon accounts. This might not sound like such a big deal but it can have serious impact on your business as competitors are able to more liberally violate Amazon’s selling policies.

In this article I’ll discuss how sellers open and operate multiple seller accounts (against Amazon’s Terms of Service) and how you can use multiple Amazon Seller Central accounts within Amazon’s Terms of Service.

Related Reading: How to Structure Your Company for Multiple Brands

Are You Allowed to Have Multiple Seller Central Accounts?

Around April 2020, Amazon changed their policy regarding multiple accounts and now allows sellers, with legitimate business reasons, to open multiple accounts without Amazon’s approval. As per Amazon:

Selling Partners who have a legitimate business need can operate multiple Selling Accounts and do not require Amazon’s approval. However, Amazon recommends that you only open a second selling account if you have a legitimate business need and all of your current accounts are in good standing.

As this new policy direction is relatively new, I still recommend you to open a seller support case to ensure you cover your bases.

Why Have Multiple Amazon Accounts?

There are legitimate business reasons for wanting multiple accounts and not so legitimate ones.

In my previous company we had two very different brands, albeit under the same company. We had different branding, customer service emails and phone numbers, etc. If we had both brands under the same account it would make separating the brands down the road (potentially for a sale) very difficult. Thus, we received permission from Amazon to open the second account.

However, many sellers want multiple business accounts because they are very deliberately breaking Amazon’s Terms of Service and they are terrified of having their account shut down. By having multiple accounts they’re able to hedge their bets. If one account gets shut down, they can simply start selling their products on the other account.

amazon suspension

If and when an Amazon Seller gets suspended from one account, a second Amazon account allows the seller to continue to sell.

The more grey area comes from legitimate white hat Amazon sellers who fear having their account suspended for illegitimate reasons. We’ve all heard horror stories from sellers who have had their accounts shut down simply in error.  Unfortunately this happens all too often. If you’re an Amazon seller with your life savings stored in inventory and/or with employees relying on you for employment, having all your eggs in one basket is not necessarily the best business decision. I know many sellers who open a second (or more) Amazon account without Amazon’s permission simply to mitigate their risk even though they do not explicitly break any of Amazon’s rules.

Now keep in mind, even if you open multiple selling accounts, Amazon is very good at detecting that these accounts are owned by the same person, even if there is not any information explicitly shared across them.

How Prevalent is the Problem and Why is it a Problem?

I was first made aware of the seriousness of the problem of sellers with multiple accounts when a friend showed me a very complex diagram of all the Amazon accounts of the company he was working for. It was over half a dozen accounts. Perhaps unsurprisingly, the friend worked for a Chinese company based in Silicon Valley. Ironically, this company shuttered its Amazon operations after about a year after they lost hundreds of thousands of dollars trying to bring their brick and mortar brand to Amazon.

However, this problem extends well beyond Chinese sellers. In many of the ecommerce groups I’m a part of, having multiple seller accounts is a strategy employed by many sellers to allow them to stretch the Amazon rules more than they might if they only had one account. These sellers are often using incentivized reviews, super URLs, and other black hat techniques. This is why there’s a problem – these sellers have an unfair advantage over sellers with one account.

Using Import Records to Snoop on Competitors

One of the best things an importer can do is to use import records to see which supplier a competitor is using.

Jungle Scout allows you to see the real export history of nearly any Chinese Supplier.

As mentioned, in America, import and export records are public information, however, the government does not catalog or give easy access to this information. However, there are tools that do allow you to easily search this information, the most popular and cheapest being Jungle Scout (others include Import Genius and Panjiva).

These tools allow you to:

  • Find out what Chinese supplier a competitor is using (great for finding products)
  • See how much a supplier exports
  • Find out what suppliers export specific products

See our article A Secret Weapon for Doing Supplier Research

How Do the Black Hat Sellers Open Multiple Accounts?

Amazon is very sophisticated at finding sellers with multiple accounts so black hat sellers have to be very sophisticated in return to avoid being detected in case one account gets suspended they do not risk all accounts being suspended.

To open up a second Amazon account, with or without Amazon’s permission, requires the following things:

  • Separate credit cards
  • Separate email addresses
  • Separate bank accounts.

This is actually the easiest part of the equation as Amazon does not require any of these three things to match up to the seller entity name, i.e. EcomCrew Inc can use a bank account under Dave Bryant.

multiple amazon accounts

Amazon Sellers are using multiple computers with multiple ISPs to hide the identity of their Amazon accounts.

The seller entity part is slightly more tricky although it is still relatively easy as one can simply use another personal name (i.e. your wife or relative) or register a new business. In China, it is a well known secret that many Amazon Sellers require their employees to open up Amazon accounts under their names to avoid the whole seller entity issue. Many Chinese sellers have multiple (sometimes in the double digits) Amazon Seller Central accounts.

The hardest part of having multiple seller accounts is avoiding being detected. Almost all black hat sellers I know, whether in China or elsewhere, have multiple ISPs and computers. Each computer is then linked to one particular internet connection and they take as many precautions as possible to avoid ever accidentally logging one computer into the same internet connection as this would almost immediately alert Amazon that the accounts are from the same sellers.

How Does Amazon Detect Multiple Accounts?

Known ways that Amazon detects that a seller may have a second account are as follows:

  • Device ID
  • IP Address
  • Credit Card
  • Bank Account
  • Company name (and/or DBA)
  • Billing and/or Shipping Address
  • Phone number

How to Open A Second Account – The Right Way

Once you’ve exceeded a few hundred thousands dollars in revenue per annum it is not a bad idea to open a second Amazon Seller Central account. The reason for this is that one temporary Seller Central account does not normally affect the suspension of the second account (if you get permanently banned, both Seller Central accounts will likely get axed though).

If you ever decide to sell your business, having a second seller central account that you do not sell with your business also allows you to keep selling without having to build up seller history from scratch.

A fair warning – operating a second Seller Central account will increase your book keeping work and overall maintenance.

How to Open a Second Account

If Amazon gives you permission for a second account they require the following: a separate bank account, separate email, and separate credit card. They do not require a separate business or personal entity.

Again, even though Amazon has stated that you do not need their approval to open a second account, I still recommend that you open a case with them to request permission just to be safe.

  1. Open a case with Amazon. Click Selling on Amazon, then select Your account, and then select Other account issues.
  2. I’ve found there’s one keyword that Amazon is hyper-sensitive about that will increase your likelihood of getting approval for a second account: sales tax. Here’s a sample email I’ve had luck with:

Dear Amazon,
We are considering opening a new business in the near future. This new business will have separate sales tax requirements and customer service emails/phone numbers.

Can you tell me how we can setup multiple sales tax requirements for different products within our account as well as different customer service emails/phone numbers?

If this is not possible, can you please give us permission to open a second Seller Central Account? I understand we will require separate email addresses, bank information, and credit card information.


Hopefully this gives you some insight into how sellers are using multiple Amazon Seller Central accounts to get an advantage over you. With Amazon easing their policy on opening multiple accounts, having a second (or third!) Seller Central account can be valuable.

Do you have multiple Seller Central accounts? If so, do you find it to be an advantage for your business? Would you like to open a second account and have any questions about the process? Post your comments and questions below.

Dave Bryant

Dave Bryant has been importing from China for over 10 years and has started numerous product brands. He sold his multi-million dollar ecommerce business in 2016 and create another 7-figure business within 18 months. He’s also a former Amazon warehouse employee of one week.


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