“To be honest, if you take the cap logo, which is just the bird and the ‘J’ on their own, I think that’s a good logo,” he adds. “It’s certainly more aggressive. It feels like a bird that has some anger behind it — some purpose. … But it was when you add the wordmark to it: The ‘Jays.’ That’s where I think it lost a lot of its potential.”
The logo currently has a user rating of 4.5 out of 10 on Creamer’s site, with more than 1,000 votes cast. Creamer says any MLB logo under 6.5 is considered poor. By comparison, the Blue Jays’ current version is first place among primary team logos around the world with an 8.86 rating (from more than 2,400 votes).
Distaste for the uniforms never seemed to subside, and it didn’t help that the Blue Jays teams that wore them were largely forgettable. During the era of the black jersey, Toronto posted a combined .497 winning percentage and never reached the playoffs.
Former GM Alex Anthopoulos, who joined the organization in ’04 and had a front-row seat for all the struggles, summed up public opinion when the team finally broke its two-decade post-season drought. “[We had] those godawful black sparkly Jays jerseys and 1.5 million in the stands,” he told the National Post in 2015. “Our uniforms are amazing right now.”
The Toronto Blue Jays are bringing back their vintage blue for the 2020 MLB season.
At the team’s fan appreciation event, WinterFest, the club unveiled the alternate uniform it will be donning during the upcoming season.
May I just say, I’m a big fan of the look.
What’s once old is now new, as Toronto has combined their current uniform style with the blue it wore from 1977-1988, according to Sportslogos.net.
For the Jays, hopefully the new look can bring forward some better results. The team has not finished with a winning record since 2016.
More Blue Jays coverage from Yahoo Sports
Blue Jays unveil 'New Blue' jerseys for 2020
January 18th, 2020
TORONTO -- Blending old-school style with the fresh faces of the Blue Jays roster, Toronto unveiled its "New Blue" alternate uniform option for the 2020 season on Saturday at the club’s annual Winter Fest at Rogers Centre.
The baby blue uniform, accented in navy blue, is a nostalgic look for those who remember the teams of the past that donned similar threads, and it's also a reimagined version of the original classic. Current Blue Jays are excited to wear the new uniforms on the field.
“They pop,” outfielder Randal Grichuk said. “They definitely give a different feel to the Blue Jays, and it brings back a lot of history. There’s a lot of good that happened in these colour jerseys, and it’s good to bring it back.”
Added infielder Cavan Biggio: “It’s a good mix of what the Blue Jays were back when they used to wear the baby blues, and now we’re putting our own spin on it. It’s almost like a new-era baseball here in Toronto.”
That new era is set to begin in Toronto on March 26, when the Blue Jays host the Red Sox for Opening Day. Toronto’s new uniform option can be worn for both home and away games, and the alternate blue (home, away) and grey (away) options will remain part of the Blue Jays' wardrobe. The red jersey will be specially reserved for Canada Day on July 1.
“For years, Blue Jays fans have expressed a desire for the revival of the baby blues,” Toronto president and CEO Mark Shapiro said. “As we began thinking about what an adaptation of the old uniform could look like, we polled our current players on various designs, and the response was unanimously aligned with what we have heard from fans. With that feedback, the decision was very clear. We are thrilled to share this original New Blue alternate uniform with Blue Jays fans across Canada.”
Authentic and replica versions of the new jersey and cap will be available for sale at Rogers Centre on both days of Winter Fest; afterward, they will be available at Rogers Centre and Toronto Eaton Centre Jays Shop locations, and online starting Feb. 1 on MLBshop.com.
“They’re really nice,” shortstop Bo Bichette said. “But I figured the fans would love them, because they’re a little old school and it would bring back some feels. So we’re super excited to wear these, and we can’t wait.”
Fans can experience the debut of New Blue on the field at Opening Day 2020 and look forward to the new colour featured throughout the Blue Jays Promotions & Events Schedule, launching on Tuesday, Jan. 21. '20 single-game tickets go on sale beginning Thursday, Jan. 23 at 10 a.m. ET.
The history of the Blue Jays’ powder blue jerseys
It is Jersey Week here at SB Nation (and coincidentally, Uniform Week over at The Athletic) so naturally yours truly has been assigned the thematic post here in Bluebird Banter. Since the Blue Jays are introducing new powder blue jerseys this season (whenever it begins) I think it is a good time to take a look at the history of the times the Jays have donned powder blue.
1977 Road Jerseys
The Toronto Blue Jays’ inaugural road uniforms were not grey, but powder blue. In 1977, the Jays wore powder blue pullover tops with “TORONTO” on the front written in solid—not split—royal blue lettering in an arch with the Blue Jays logo dead centre. The back of the jersey had royal blue numerals with a white line split with no name above the numerals. The sleeve and neck trims were equal-width bands of royal blue–white–royal blue, which matched the design of the elastic waistbands and pant trim.
That season 22 major league teams wore at least one pullover jersey but the Blue Jays were the only ones to sport a centred graphical logo under their wordmark. Actually, throughout MLB’s pullover jersey era, the Blue Jays were the only team to have that design scheme, which took advantage of the lack of buttons. (The only other team to have a centred element under their wordmark were the 1972 Cubs, who wore centred numerals on the front of their road jerseys. It was moved back to the left side the next season.)
The 1977 road jerseys were made by Rawlings, whose manufacturer's tag were sewn on the inside of the front of the jersey.
1978 Road Jerseys
The “original powder blues” only lasted for one season as Toronto switched up the design of their road jersey tops in 1978. The “TORONTO” wordmark on the front was no longer solid royal blue, but featured a thin white outline. the numerals on the back matched, being royal blue with a thin white outline. These would be the last Jays jerseys to not feature split lettering until the 2004 “black Jays” uniform set. Like the 1977 jerseys, the 1978 ones did not have the players’ name on back.
The 1978 road jerseys were also manufactured by Rawlings.
1979, 1981–1983, 1986 Road Jerseys
The road jerseys for the 1979, 1981, 1982, 1983, and 1986 were manufactured by Rawlings. For their third season, the team dropped their city name from their road jerseys and replaced it with “BLUE JAYS”. “TORONTO” would not appear again on a Blue Jays jersey until 1989 when the club switched to button-up road greys. The back of these pullovers had no name on back, and white numerals with a royal blue split.
A close look at the “BLUE JAYS” split-lettered wordmark on the front would show that the letters “L”, “U”, “E”, and “J” are gently curved, compared to the Wilson sets below.
1980 Road Jerseys
The Blue Jays’ 1980 road jerseys were manufactured by Rawlings as well, and were very similar to the set above except that they featured the players’ name on the back. Those appeared with royal blue lettering with a white trim in a typeface that would never be seen again on a Jays jersey, home or away. This set was the only powder blue jerseys that featured a name on back—the next time a name would appear on a road jersey would be in 1989’s button-up road greys.
Unfortunately this is extreme side shot of Alfredo Griffin is the only photo we have rights to that shows the back of the 1980 road set. You can see a mockup of it on Chris Creamer’s Sportslogos.net website and a photo of a Steve Braun jersey here.
1984–1985, 1987–1988 Road Jerseys
The 1984, 1985, 1987, and 1988 Blue Jays road jerseys were manufactured by Wilson. These were basically identical to the 1979, 1981–1983, 1986 Rawlings set except for the “BLUE JAYS” wordmark on the front of the pullovers. Note the more square letters “L”, “U”, “E”, and “J” compared to the Rawlings jerseys above. The Wilson set also featured “hidden” fabric-covered waistband snap buttons where as the Rawlings ones above had metal buttons that were painted. A close look at Ainge’s waistband buttons shows the paint having worn off.
2000 Throwback Road Jersey
Unfortunately, we do not have rights to any photos of the Blue Jays’ throwback powder blues they wore on August 11, 2000 at the Metrodome for a game against the Minnesota Twins, who were celebrating their 40th anniversary. Both teams wore 1970s-style uniforms made by Rawlings, with the Blue Jays donning a tribute to their 1977 set.
The first photo of the 2000 throwback jersey in this embedded tweet is a screenshot from David Wells’ video tour of his man cave-cum-personal museum, the second is a scanned photo of Kelvim Escobar from the Toronto Star archives, and the third is the genuine article from 1977.
As I do not have the rights to share the images, you will have to trust me on this. The differences between the throwbacks and the authentics from 1977 were subtle, but present. The most noticeable difference was that the throwbacks had white letters with royal blue splits in the back instead of the reverse, the waistbands featured blue snap buttons even on the white stripe (the 1977 set had white buttons on white), the arm trim is thicker than the original, and the white band of the neck trim is wider than the blue bands on the throwbacks even though the originals had equal widths of all there bands. Also, you can see the Rawlings tag is on the front of Wells’s shirttail rather than the inside. The 2000 Blue Jays also wore their regular caps and helmets instead of the white-paneled versions of the 1970s.
2008–2010 Throwback Home Jerseys
During the dreadful black Jays era, the club brought back a powder blue set as their Friday home game alternates. This would be the first time that the Blue Jays would wear their powder blues at home as well as the first time they would be paired with pants with belt loops and a royal blue belt instead of snap button waistbands. Unlike the throwbacks from 2000, this set was more appropriately paired with the throwback white-panel caps and helmets featuring the original Blue Jays logo.
These jerseys, manufactured by Majestic, are a decent replica of the design of the post-1978 Rawlings-made road variety, complete with the rounded “L”, “U”, “E”, and “J”. The throwbacks included the Major League Baseball silhouette on the back of the neck as well as the Majestic logo on the left sleeve on the jerseys and on the left seat of the pants.
The Blue Jays hired Lloyd Moseby and John Mayberry Sr. to unveil these throwbacks in December 2007, but apparently didn’t prepare The Shaker with talking points. When asked how he liked the uniform from the 1980’s, Moseby was quoted as saying, “The uniform sucked, okay? So we ain’t gonna go there.” After a nervous beat, he found his diplomatic side and added, “‘Course, it was big to put on any uniform.”
2020(?)–? Powder Blue Alternate Jerseys
After some weeks of teasing in January 2020 using the hashtag #NewBlue, the Blue Jays unveiled their newest powder blue alternate uniforms at Winter Fest. According to the club, these will be worn both at home and on the road (whenever games resume).
Like all on-field uniforms across MLB in 2020, this set is manufactured by Nike and it features their trademark swoosh on the right shoulder of the jersey top as well as the left seat of the pants.
Unlike all of Toronto’s previous powder blue sets, these are going to have standard button-up jerseys and not pullovers. They feature “BLUE JAYS” on the front and the primary logo on the left side instead of centred. The jersey back features the players’ name on top of the numerals. The wordmark and the name are in a dark navy blue that was not previously highlighted on recent Jays jerseys—it appeared previously as the colour of the bottom half of the bird head in the logo and the outline of the wordmark of the road greys. The numerals are navy blue with a white split, reminiscent of the 1977 jerseys. The sleeves and pants are trimmed in navy blue–white–navy blue, and is no neck trim.
The MLB silhouette appears twice on the back, one on the neck and the other on the centre belt loop. Whenever games resume, this uniform set will be worn with a new matte navy blue helmet and navy cap with a powder blue brim and squatchee. The caps feature the New Era logo in white on the left side panel.
Powder blue is making a comeback of sorts in the major leagues, with seven teams having a powder blue uniform as part of their set for the 2020 season.
2020 blue uniforms jays
They’re calling it #NewBlue but for fans of the Toronto Blue Jays, it sure feels familiar.
This morning the Blue Jays unveiled an alternate powder blue uniform for the 2020 season before a crowd of media and fans here at the team’s annual WinterFest at Rogers Centre. The uniform includes a new powder blue jersey and matching pants as well as a new cap with a dark navy blue crown and powder blue visor with the team’s familiar logo still on the front.
“For years, Blue Jays fans have expressed a desire for the revival of the baby blues,” said Mark Shapiro, President & CEO of the Toronto Blue Jays, “We are thrilled to share this original New Blue alternate uniform with Blue Jays fans across Canada.”
This new look is not a direct copy of any of the previous powder blue uniforms worn over the years by the Blue Jays. For example, none of the past powder blues were worn with a button-up jersey like the new one is, nor did any have the team logo under the wordmark set off to one side.
The new uniform incorporates the team’s modern-style logos, striping, and fonts rather than the originals. “BLUE JAYS” is arched across the chest in dark navy blue and white split-style lettering with the updated logo on the lower left and the new league-wide Nike “Swoosh” added to the upper right. The back of the jersey indeed includes a player’s name, the number is also in the new-style Blue Jays font and much like the lettering on the front it is the split-styled navy blue with white.
While the darker blue used as a trim colour throughout the new jersey and on the cap may feel like another new colour for the club, it’s the same shade of navy blue that’s been a part of their logo since their last major re-branding for the 2012 season. Previously it could only be found on the lower half of the bluejay head on the team’s logos.
“As we began thinking about what an adaption of the old uniform could look like, we polled our current players on various designs and the response was unanimously aligned with what we have heard from fans”, added Shapiro. “The decision was very clear.”
Over the years, the Blue Jays have worn several different powder blue uniforms. For every single road game the team played from their inaugural season in 1977 right up through to the end of the 1988 season, the Blue Jays wore pullover powder blues. Just in time for their move to SkyDome, the team debuted new button-up uniforms in 1989 which included a more traditionally-styled road grey jersey. Two decades later in 2008, a wave of nostalgia resulted in the early-1980s version of the powder blues being brought back as a Friday night home uniform before it was retired again after just three seasons.
This uniform isn’t the only change the Blue Jays are making to their look for 2020, the Blue Jays logo is getting an update as well! Though the changes are quite minor by comparison. Following a trend seen across Major League Baseball over the last decade, the Blue Jays are swapping their primary and secondary logos:
The new primary logo is now just the bird/maple leaf design, the version with the team name and baseball surrounding the bird will now be the secondary logo. As mentioned in the previous paragraph, this has been done numerous times across the league in recent years — the Tigers, Pirates, Rockies, Padres, Indians, Orioles, and Brewers have all done the exact same thing.
As you can see in the graphic up above, there’s also been a slight tweak to the red used throughout the team’s logos and uniforms. Here’s a side-by-side of the old and new reds because honestly, nobody would notice the change otherwise:
I reached out to the club for an explanation as to why the team made the logo swap and to the shade of red, no answer yet but have been told we may get one next week. The red that was just replaced was also the exact same shade of red the team had used from 1977-2003, it also happened to be the same shade of red used for the Canadian flag.
And, yes, this update is very minor, but it is an update nonetheless. It marks the first change to the Blue Jays’ primary logo since 2012 and is the sixth primary logo used by the club throughout their 43-year history.
The Toronto Blue Jays new powder blue uniform will be worn for both home and road games and will make its in-game debut on Opening Day, March 26th against the Boston Red Sox at Rogers Centre. We’ll get a better idea of how often they’ll be worn when the club announces their promotional schedule on Tuesday. As far as official uniform designations go, it replaces the red alternate uniform that was unveiled prior to the 2017 season — despite this, the team has told us that the red uniform will stick around and goes back to being a “Special Event” jersey, only to be worn for the annual Canada Day game.
The new caps and jerseys are available for purchase right now at the Rogers Centre JaysShop, you’ll be able to order them online from MLBShop and Fanatics starting February 1st.
UPDATE: Jan 18/20 1:05pm ET:
Since I was physically at this event I wasn’t able to get this post up with photos in a timely manner, below are some of the shots I took of both the unveiling and some close-ups I was able to get a hold of afterwards.
Something old, something new; a perfect characterization of the Toronto Blue Jays’ fresh new look for the 2020 season.
The Jays tapped into one of their very first uniforms in franchise history and gave it a modern look by updating their beloved powder blue uniforms. The uniforms were revealed on stage during Blue Jays Winter Fest at Rogers Centre on Saturday.
Ian Hunter / Daily Hive
“Just look at them. They pop,” Blue Jays outfielder Randal Grichuk said. “They definitely give a different feel to the Blue Jays and it brings back a lot of history. There was a lot of good that happened in this colour of jerseys.”
The new look hearkens back to the Jays’ original powder blue road uniform worn during its inaugural 1977 season and stayed on in various forms through the 1988 season.
Marnie Starkman, Senior VP of Marketing and Business Operations said this project was a nearly a year in the making, and involved input from the Blue Jays players and the redesign was a collaboration with MLB Design Services.
“We started talking about it almost a year ago,” Starkman said. “We worked with Major League Baseball and their design team, and we started the process. The players don’t love the over-the-heads, and we went back to this classic that everyone loves, and let’s just update the blues slightly.”
Rather than bring back the original powder blue look from the 70s, the Blue Jays opted to modernize the look and brighten up the blue, and added a powder blue bill to the cap. In addition, the team will also wear matte blue batting helmets with this look.
Interestingly enough, the front office developed a navy blue prototype of the uniform, but the powder blue was overwhelmingly preferred by the players.
“We played around with navy and to be honest, some of us in the front office liked the navy jersey, but we took the uniform down to the clubhouse and showed 15 players, and the powder blue was unanimous,” Starkman said.
Unlike a special event jersey, these new powder blue uniforms will be worn by the Blue Jays for select home and away games.
Ian Hunter / Daily Hive
The resurrection of the Blue Jays’ powder blues represents a renaissance of powder blue and baby blue uniforms. The Blue Jays are the seventh MLB team to incorporate a light blue uniform into their set for the 2020 season, joining the Rangers, Twins, Cardinals, Phillies, Royals, and Rays.
“We’re putting our own spin on it for a new era of Toronto,” Blue Jays infielder Cavan Biggio said.
It marks a throwback to the heyday of the early 80s when nearly half the league had some form of a powder blue uniform. According to ESPN and UniWatch’s Paul Lukas, 11 teams caught “blue fever” as Lukas puts it.
Blue Jays shortstop Bo Bichette appeared to be a big fan of the new threads by the club and figures that fans will fall in love with the new’s fresh look for the 2020 season.
“I mean, they’re really nice, but to me, I figured the fans would love it because it’s a little old school and it would bring back some feels,” Bichette said. “We’re super excited to wear these.”
The Blue Jays resurrected the powder blues for a brief three-year run from 2008 to 2010 as part of their “Flashback Fridays” promotion. As the team paid tribute to former Blue Jays during “Flashback Fridays,” they also wore the famous pullover powder blue uniforms from Blue Jays yesteryear.
“I like the way that my teammates look,” Vladimir Guerrero Jr. Guerrero said.
Introducing a powder blue look marks the club’s first significant addition to its uniform repertoire since 2011, when the Blue Jays overhauled their entire uniform set by “putting the blue back in Blue Jays”, as former GM Alex Anthopoulos said during the team’s official announcement back in 2011.
For this upcoming season, there’s a brand new blue in Toronto. The Blue Jays are hoping this new retro-inspired look will turn some heads for the 2020 season.
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