Sometimes if you’re investing in your reputation, it doesn’t pay off immediately but it pays off long term.
Founder and CEO, Thirty-One Gifts
It was like drinking out of a fire hose. That’s how Cindy Monroe, founder and CEO of Thirty-One Gifts, describes a decade of high-octane growth.
She started the direct sales company that offers totes, purses, accessories and more out of her Chattanooga, Tennessee, basement, just over 11 years ago.
“I really was starting it just to make a little extra money to help out with vacations and those extra things that we enjoy — and I was hoping that for other women as well,” Monroe says.
With the party-plan model, other women would be able to earn some extra money so they could pay cash for Christmas, payoff credit cards or go on Disney vacations with their families.
The concept took off, as Thirty-One parties swept into living rooms across the country.
The company moved from Chattanooga to Columbus in 2008, and Monroe says they were shipping and doing all their operations themselves.
“I don’t think that I ever expected that I would be this multimillion-dollar organization and, you know, I had to grow quite a bit,” she says.
“Every year, it was just constant growth to be able to keep up with that size of a company. Because running a business from a startup to even hitting $50 million or $100 million, it was always evolving. And it gets more complex as you grow the business because the stakes are higher and you have more people involved.”
Monroe crammed with business books as much as possible, but these books aren’t written for multimillion-dollar organizations. She says after a certain point, you have to surround yourself with people who have been there and done that.
She also held herself accountable for both personal and professional growth.
“The whole time I was telling my executive team and my board, ‘At any time, if I’m not keeping up, I want somebody to be honest with me and let me know because I really want the consultants and the Thirty-One family to continue growing,’” Monroe says.
Today, the growth has finally flattened out as Thirty-One Gifts hit $750 million in annual revenue last year. Monroe and her team are taking advantage of the opportunity to focus on getting back to the basics.
Looking into the crystal ball
Forecasting growth is one of the most difficult things any business does. It’s even more difficult when you’re growing 200 or 300 percent a year and don’t know when it’s going to slow down.
Monroe says the day-to-day of getting orders out was a feat in itself, and the company was constantly monitoring trends to try to project inventory. They tried to predict when the growth would level off so many times, because they knew it had to at some point.
“We went through season after season of running out of products and backorders and things like that,” she says. “It was just a real headache for our sales reps and our customers.
“At one point, we had to actually tell our consultants, our sales reps, that they could not recruit anyone on their team for about three months because we had to slow the growth down.”
Giving is part of who we are.
Thirty-One Gives, the philanthropic arm of Thirty-One Gifts, was created to empower girls, women and families by helping them to build the confidence and self-esteem needed to live a purposeful, thriving life.
Thirty-One Gifts supports Canadian children’s hospitals through fundraising retail programs. They donate all proceeds from the Thirty-One Gives Round-Up! program this spring season to support critical mental health programs across all CCHF partner hospitals.
Committed to breaking stigmas.
Thirty-One Gifts is passionate about mental health, and proudly serves as a bold national voice to support programs across Canada.
They help raise funds needed to support critical mental health programs in markets where independents sales consultants and customers live and work.
They activate independent sales consultants in their local communities across Canada to support critical mental programs at their local children’s hospital to support families on the mental health journey.
Stay connected. Be part of the movement.
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Thirty-One Gifts is one of the world’s largest direct-selling companies, offering purses and wallets, totes, baby bags, home organization solutions and décor, crafting storage, photo products, thermal bags, jewelry and more. The company, however, is about much more than its products. Thirty-One is a family of individuals who share a passion for empowering women, and who are committed to celebrating, encouraging and rewarding others for who they are. The name Thirty-One Gifts comes from Proverbs 31, of the Bible, which describes the attributes and the importance of a “virtuous woman.” With a mission to help women by giving them the opportunity to own their own businesses, Thirty-One provides tools and support to help find success and possibly build a new career. Cindy Monroe started Thirty-One in her basement in 2003. From those humble beginnings they’ve grown to include nearly 1,000 employees and more than 69,000 independent sales consultants across the U.S. and Canada – many of whom are reaching their dreams through this opportunity. Giving back also is fundamental to Thirty-One. Thirty-One Gives, their charitable program, works to empower girls, women and families to lead purposeful, thriving lives. Since 2012, Thirty-One Gives has donated $100 million in products and cash to charitable organizations that share our mission.
Thirty-One Gifts Employee Reviews
Great peers, Managers lack integrity
Operations Supervisor (Former Employee) - Johnstown, OH - June 2, 2021
Employees and fellow Supervisors were great. Management, in the production environment, severely lacked integrity. Would pick and choose what policies were enforced and consistently wouldn't follow those same policies themselves. Actually had a Manager say these two things to me one day after the other. " We need to be consistent" , next day, " You know we are a company of exceptions". Those two statements aren't compatible. There were numerous examples like this. If they felt an employee requiring disciplinary action would be a "problem", they skirted the discipline. No integrity or credibility. Human Resources walked instep with Management , so no integrity there either. I always fount it interesting that out of the 7 " company values" we were expected to get the hourly employees to buy into, integrity and credibility weren't one of them.
Pay and benefits were adiquate..nothing great but not poor either
Lack of integrity and credibility...extremely phony top Managers
Thirty-One Gifts is a faith based company that offers a wide array of products that help make your special day stress free, organized and of course, STYLISH! Our purses and totes can be personalized with your new monogram, last name, wedding date or something simple like "BRIDE." Thirty-One Gifts is the perfect one stop shop for unique, personal and functional gifts for all the members of your bridal party! Choose a style and pattern to fit each personality and embroider it with whatever you'd like! You can then stuff the bag or tote with goodies for each person and VOILA! You have the perfect, one of kind way of saying thank you to your friends and family members.
Thirty-One also offers a variety of stylish purses, handbags, totes, accessories, organizational totes, stationary, mailing labels, baskets, children's products and so much more! You'll be able to find perfect gift for the bride, bridesmaids, friends, family and guests. There truly is SOMETHING FOR EVERYONE
How about that HONEYMOON Ladies?!? With coordinating luggage and travel totes, which can also be embroidered with your new last name or monogram to make it extra special? A functional product with style that will last through many trips after your honeymoon? Awesome right?
Bridal, baby, engagement registry services are also available. I'd be happy to get you more information!
For more information or to shop online visit: www.mythirtyone.com/tiffanys to view our complete online catalog for all your upcoming events.
Congratulations on your engagement and best wishes both now and in the future!
One gifts thirty
1. CELEBRATION ENROLLMENT KIT: Celebration Kit available from October 1, 2021, through October 31, 2021, or while supplies last. Offer not available on previous purchases. Personalization shown on the designer kit is included in the bundle and may not be removed or changed. Any customizable kit selected without customization selections made in a timely manner will receive the default kit with personalization as shown. Shipping and sales tax will be charged when applicable. Other exclusions and limitations may apply.
2. Rewards for Everyone offer valid through October 31, 2021. Customers receive 50% off the regular retail price of one item with qualifying purchases of $50. Qualifying purchases do not include tax, shipping charges and/or the purchase price of items discounted under this offer. Other restrictions may apply. This offer may not be combined with Insider Rewards, Gift Certificates, or other discounts or offers unless otherwise noted.
3. OCTOBER INSIDER SPECIAL: Insiders with a qualifying party of $500 or more submitted between October 1, 2021 and October 31, 2021 may purchase one regular priced item at 60% off. Personalization for the product is free. Insiders with a qualifying party of $600 or more submitted between October 1, 2021 and October 31, 2021 will receive an extra $100 in product credit. Qualifying party sales exclude tax, shipping and Insider Rewards. Other exclusions may apply. While supplies last. This offer may not be combined with Rewards for Everyone, Insider Exclusives or other offers or discounts unless otherwise noted. Offers and discounts subject to change.
There should be nothing under it, absolutely nothing. We will bring you some clothes, and after work we will stop by again and return the photo. Well, see you tonight. Stealthily slipped into the toilet and quickly put on.
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Wendy's lips and tongue began to tremble and timidly respond to the kiss, and then ask and demand new caresses. Peter stopped just as she sucked sweetly on his tongue, and her timid fingers slid up his neck and almost touched. The sensitive earlobe adorned with a sparkling diamond. To slightly cool her ardor and return her from heaven to earth, he had to squeeze the girl by the shoulders and push her away from him.
She stood dumbfounded, agitated, frightened and clearly aware of the full extent of her fall today.