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Contest Rules

Twin Peaks Restaurant organizes and sponsors promotions, giveaways, and contests awarding various prizes to participants. The promotions, giveaways, and contests are regulated by Contest Rules (hereinafter “Rules”). Participation in any of these contests constitutes the Participant’s agreement and acceptance of these Rules. All federal, state, local, municipal laws and regulations apply. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR CONTRIBUTION TO TWIN PEAKS RESTAURANT WILL NOT INCREASE YOUR CHANCES OF WINNING.

Eligibility This Contest is open to those who enter to win at or and who are 18 years of age or older as of the date of entry. The Contest is only open to legal residents of the United States, and is void where prohibited by law. Employees of Twin Peaks Restaurant and other companies associated with the promotion of the Contest, its affiliates, subsidiaries, advertising and promotion agencies, and suppliers, and immediate family members (spouse, parents, siblings, and children) and/or those living in the same household of Employees are not eligible to participate in the Contest. The Contest is subject to all federal, state, local, municipal laws and regulations. 

Contest Period – start and end date Entries will be accepted online starting on November 4, 2019 at 10am CST and ending on December 6, 2019 at 11:59PM CST. Entries that are submitted before or after the Contest Period will be disqualified. 

Entry rules The Contest must be entered by submitting a comment on the Giveaway entry announcement post, in which two another Instagram users must be appropriately tagged, and by following Twin Peaks Restaurant @twinpeaksrestaurants at or liking Twin Peaks Restaurant @twinpeaksrestaurant at Each comment with two tags counts as one entry. The individual must meet all Contest requirements to be eligible to win a prize. Incomplete entries or the ones which are not in alignment with the rules, requirements, and specifications will be disqualified by Twin Peaks Restaurant. Any attempt of circumvention of the rules will result in immediate disqualification from the Contest. 

Web Entries Participants must meet all required fields (including, if applicable, the following instructions on how to properly enter to win) or the entry will be characterized as incomplete and will not qualify. 

Original Content; Ownership By participating in the Contest, each Participant guarantees that they are the exclusive owner of the copyright and all other proprietary rights in any and all materials and content submitted by the Participant to enter the Contest. The Participant further claims and guarantees that they have the right to grant to any third party the right to use, reproduce, distribute, perform and display any photo, display name or text other information obtained from the user’s Instagram profile. Any unauthorized samples or performances of another artist’s material could be subject to fines, royalty fees, and/or legal action for which the Participant agrees to indemnify, defend and hold Twin Peaks Restaurant harmless. Twin Peaks Restaurant may use any photo, audio file, video, or text on-demand on Twin Peaks Restaurant’s or its affiliates’ websites. 

Rights Granted by Contest Participants By entering this Contest and sending your information, the Participant understands and agrees that Twin Peaks and/or anyone acting on behalf of Twin Peaks Restaurant has the right, where permitted by law, to use the content and personal information for any promotional purposes without limitation and without any further compensation, notice, review, or consent.

Disclaimer of Responsibility Twin Peaks Restaurant is not responsible for problems with Contest entries, including but not limited to, entries which are lost, late, misdirected, damaged, incomplete, illegible, or cannot be completed due to electronic or technical difficulties, even if the problem is the result of the sole or partial negligence of Twin Peaks Restaurant. 

Prizes Winners of the Contest (hereinafter “Winners”) will receive one of three prizes – the Man Cave Brew Bundle (Twin Peaks Man Cave Neon Sign, Coors Light Home Bar Kit: Mini-Refrigerator, Neon Sign, Cocktail Table & Stools), The Game Day Bundle (75” Ultra-Thin LG SmartTV, Miller Lite Tailgate: Corn Hole, Ice Chest & 10’x10’ Tent), or The Peaks Bundle (Twin Peaks Corn Hole Boards, Brewery Cooler, Pop Socket, Ogio Backpack, Koozie, Twin Peaks Sweatshirt, Twin Peaks Brewery Hat). Prize-related expenses including all federal, state, and local taxes represent the sole financial responsibility of the Winners. The prize is given with no written, express, or implied warranty. Any prize not claimed within 30 days will be forfeited by the winner and remain the property of Twin Peaks Restaurant. Acceptance of the prize gives Twin Peaks Restaurant permission to use the Winners’ personal details and photo, video, or text for advertising purposes without further compensation, unless it is prohibited by law. 

Winners Selection and Notification Winners will be selected by random drawing, under the supervision of Twin Peaks Restaurant. Winners will be informed about the prize by direct message on Facebook or Instagram within 7 days following the Winners selection to claim the prize. Twin Peaks Restaurant is not responsible if the Winners fails to receive the notice about the prize due to any security settings or provision of incorrect contact information. If the Winners fails to respond within the required time period, the prizes may be forfeited and an alternate Winners may be selected based on the aforementioned judging criteria. If the Winners are considered a minor in their place of residence, Twin Peaks Restaurant reserves the right to place the prize in the name of the Winners’ parent or legal guardian who will be requested to sign the Declaration of Claim on the Winners’ behalf. Acceptance of the prize given in this Contest is in accordance with any and all federal, state, and local laws and regulations. If the Winners are disqualified for any reason, Twin Peaks Restaurant is not obliged to provide an alternate prize or extend the Contest Period in any way, and all privileges as Winners will be terminated immediately. Participants who provide false, fraudulent or deceptive entries or who engage in false, fraudulent or deceptive acts in connection with the Contest will be disqualified and subject to criminal prosecution. 

How to Claim the Prize The Winners will be notified by private message and depening on their location, their prize will be mailed to them directly or picked up at Twin Peaks Restaurant at 5151 Belt Line Road #1200, Dallas, TX 75254. The prizes may be picked up any time between the hours of 11 a.m. – 5 p.m. CST Monday-Friday, excluding holidays. Winners are required to provide (1) a valid government-issued photo identification depicting the proof of age and (2) a valid taxpayer identification number or social security number. The social security number will be used for tax-reporting purposes. Twin Peaks Restaurant reserves the right to deny awarding the prize if the winner fails to provide a satisfactory identification. 

Terms & General Conditions Twin Peaks Restaurant reserves the right to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or any other cause affect the administration, security, fairness, or proper conduct of the Contest. If such case occurs, Twin Peaks Restaurant may select the Winners from all eligible entries. Any attempt by an entrant to deliberately damage the Winners selection process and the legitimate operation of the Contest may be a violation of criminal and civil laws. 

Limitation of Liability By entering the Contest, You agree to release and hold harmless Twin Peaks Restaurant and its subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers, and directors from any liability, illness, injury, death, loss, litigation, claim, or damage that may occur, directly or indirectly, whether caused by negligence or not, from: (i) such entrant’s participation in the Contest and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof; (ii) technical failures of any kind, including but not limited to the malfunction of any computer, cable, network, hardware, software, or other mechanical equipment; (iii) the unavailability or inaccessibility of any transmissions, telephone, or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Contest; (v) electronic or human error in the administration of the Contest or the processing of entries. 

Disputes and Arbitration THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES OF AMERICA, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Contest, the participant agrees that any and all disputes that cannot be resolved between the parties, and causes of action arising out of or connected with this Contest, shall be resolved individually, without resort to any form of class action, exclusively before a court located in the State of Texas having jurisdiction.


Twin Peaks Restaurants Employee Reviews for Server

Great Money!

Server (Current Employee) - Hoover, AL - June 1, 2020

Twin Peaks is considered a breastaurant, so it is very different from any and every other restaurant you've worked at before. We do monthly dress ups (bikinis, lingerie, halloween costumes, etc). Some managers don't care too much about your life outside of work (school, kids, no car), but others do. I feel like that's everywhere you go though. The money is definitely like no other. I worked two-three days out the week and ALWAYS made at least my rent for the month within those days. As long as you know how to talk to people and make regulars (people who come in very often) you will always have money.. even during the slow season. Hardest part of the job is dealing with creeps, but the managers are good at handling that. The job also gets really busy during sports season so be prepared to run around like a chicken with your head cut off. Some girls will become your best friends, and others you won't even look their way.

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Secret Life of a TPG

Working as a waitress for Twin Peaks is very different than working as a waitress at any other restaurant. In order to first be qualified as a Twin Peaks Girl there are certain standards the company has set in order to be hired. First thing managers look at is the girl’s look and personality. As far as looks go, no, not every girl has to be beach blonde with huge boobs. Twin Peaks likes to have a variety of girls from every nationality. As long as she is well put together, chances are she’s going to get the job even without prior experience. The main personality trait that every Twin Peaks girl has is confidence. Confidence in herself to walk around in the outfit and confidence in herself to talk to and entertain strangers.

Once hired the girls are introduced to the ranking system. The rank is used for the order of picking sections, getting cut, and getting days off. Rank is determined by multiple different things: fitness, uniform, hair, make-up, teamwork, on time, overall shift grade, merchandise sales and credit card tips. Although being ranked seems pretty personal, it is used to make sure every girl is putting their best effort forward when representing Twin Peaks.

Another part of the hiring process is going through the right training. While in training, the girls are taught by a certified trainer on the guidelines and expectations for every shift. Girls are advised to be playful, energetic, attentive, knowledgeable, and sexy, or P.E.A.K.S., while working with their tables. Part of our steps of service is to sit with all of our tables when we take their order and while they wait for their food or drink their beers. As we sit with our tables we should keep the three S’s in mind: sit, schmooze, and sell. Schmooze meaning flirt without intent, although this can be misunderstood by those girls who become overly flirty and friendly. The last S, sell, is a reminder to  mentioning the merchandise and up sell the food in order to have a higher bill with a bigger tip percentage.

This means sitting with everyone, even the creepers. And yes, there are a few. It becomes easier to deal with the creepers and laugh at the bad jokes and soon it just becomes part of the routine. Most people might find this way of working a little degrading but honestly, I love what I do. I have a great time getting to know my tables and my fellow sisters in plad and have met so many people with access to so many opportunities it is a great way to network and become known. As far as tips go, you get the good with the bad, and trust me, we remember those who tip bad. Although it usually evens out, it is still waiting tables so not every night is a $200 night. In my experience having a good attitude during every shift is what makes money. Besides, no one wants to be around a girl with a bad attitude.


Twin Peaks restaurant servers say they were forced to wear lingerie, ranked by looks

Read Story Transcript

Daryll Rodriguez, 24, says she had her confidence stripped away during the year she waited tables at a Hooters-style restaurant in suburban Chicago. 

"It's really taken a toll on my self-esteem," she told As It Happens host Carol Off. 

"I started viewing myself in a negative way. Whenever I would look at myself in the mirror, I would really think, 'Oh my God, I am fat. I am fat.' I knew I wasn't, but then again, I would look in the mirror and see something else."

Rodriguez and her former co-worker Sarah Blaylock, 24, have filed complaints against the Twin Peaks restaurant chain with the Equal Employment Opportunity Commission, which enforces U.S. federal workplace discrimination laws.

They say they were harassed, demeaned, forced to wear skimpy lingerie that was not part of the chain's mandated uniforms, ranked on their appearance and punished if their bodies were not deemed up to snuff. 

A third woman, 19-year-old Jessica Mercer, has made similar allegations, but was unable to file an EEOC charge because she exceeded the 300-day statute of limitations. 

Former busboy Kenneth Biggers, 31, has also filed a complaint alleging he was harassed and discriminated against for being gay.

The allegations have not been proven in court. As It Happens has reached out to Twin Peaks for comment. 

In an e-mail to the Chicago Tribune, Twin Peaks CEO Joe Hummel called the allegations "baseless."

The EEOC does not comment on pending matters. 

Lined up and graded

The Dallas-based restaurant chain — sometimes colloquially referred to as a "breastaurant" — has 81 locations across the U.S. and describes itself on its website as a lumberjack-themed "lodge full of friendly and attentive Twin Peaks Girls."

Rodriguez said she knew what kind of restaurant she was signing up to work for when she started serving at Twin Peaks in Orland Park, Ill., in 2016, to help pay the bills while she attended college.

She was OK with the uniform of a tight tank top, high boots and short khakis, she said.

"Six months in, everything changed," she said.

"You need to wear more makeup. Your hair needs to be more done. You need to show more skin."

The shorts got much shorter, she said, and the tank top became a belly top. 

The women allege managers would line the servers up in the kitchen at the start of their shifts rank them on their hair, makeup and bodies.

"There were times when managers would even say stuff about your body," Rodriguez said.

"They would say that they're fat. They would, like, pinch their love handles. It was just very degrading and it was done in front of everybody."

Punishments for not looking sexy enough 

The highest ranked servers were awarded with better sections of the restaurants, Rodriguez said.

Lower-ranked severs would be punished by being assigned less busy sections where they would earn fewer tips, Rodriguez said.

"I remember one time I was really low on the grading scale and I opened, I did a double ... and then I also closed," she said.

"I thought I could go home because I worked a double, but they said, 'No, because of your ranking you have to stay and close.' It was ridiculous."

Forced to wear lingerie

The women also allege that they were forced to wear bikinis or revealing lingerie, which were not part of the restaurant's official uniform, for holidays and special events.

Rodriguez said the first time she was asked to wear lingerie to work was on Black Friday.

"We had to wear all black lingerie," she said. "I didn't want to do it ... but they said if you didn't show up for your shift, you're fired."

When the servers were dressed up for Valentines Day, Rodriguez said police officers issued citations for indecent exposure to the restaurant and four of its servers. 

Baylock was one of those servers.

She alleges in her complaint that she found out a year later that she had been found liable and the company paid her $100 fine.

Nobody informed her she could appeal the charge, she said.

In her complaint, she said she was "criminalized for following Twin Peaks' orders to dress like a stripper."

"This conviction is now permanently on my record," she wrote. 

"I am a nursing student and fear this will adversely affect my ability to get a job. 

'Systemic abuse of young women'

"Twin Peaks is engaging in disgusting, systemic abuse of young women across the country,"  Tamara Holder, the attorney representing the women, said in press release emailed to As It Happens.

"Many of the young women are still in high school, others are trying to pay college tuition. They signed up to work at a 'family-friendly' restaurant, not a strip joint."

Rodriguez said she's telling her story in hopes that it will empower other restaurant workers to speak up.

"It's not OK to be abused in the workplace," she said. "That's your livelihood."

Written by Sheena Goodyear. Interview with Daryll Rodriguez produced by Katie Geleff.

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Peaks girls twin

The Untold Truth Of Twin Peaks Restaurants

By Malcolm Bedell/May 10, 2019 3:07 pm EDT/Updated: Dec. 2, 2020 9:13 am EDT

If you've visited a Hooters at any point in your life, you're probably already pretty familiar with the overall Twin Peaks concept: Young, scantily-clad servers and hostesses, serving gigantic pitchers of beer and assorted bar food and feigning interest in the mostly male clientele, for a few hours of G-rated, family-friendly titillation. Hooters may have pioneered the concept, but competing chains like Twin Peaks have pushed the concept of "attentive service" restaurants (or, as they're more casually known, "breastraunts") so far that they almost make the orange-short-and-tank-top wearing Hooters girls seem downright wholesome by comparison.

Based in Dallas, Texas, each of Twin Peaks' more than 80 locations is themed to look like a fantasy version of a rustic mountain wilderness lodge, complete with large fireplaces, faux stonework, stuffed and mounted animal trophies, and dozens of gigantic television screens, with staff outfitted in midriff-and-cleavage-revealing cropped plaid shirts and khaki-colored shorts. But the standard-issue Twin Peaks uniform is tame compared to the outfits servers wear during so-called "theme weeks," which include swimsuits, lingerie, and revealing costumes.

It may seem ridiculous, but the strategy has translated into success. In 2014, Twin Peaks was the fastest-growing restaurant chain in the United States, with same-store sales outpacing trends in the overall dining industry and making it one of the strongest performers in the casual dining sector. But behind those cheerful smiles and platters full of boneless buffalo wings lies something of a dark side. Let's take a look at the untold truth of Twin Peaks.

It was the scene of a bloody biker shootout that left 9 dead

Erich Schlegel/Getty Images

What happens when you take about 200 bikers from rival gangs in Waco, Texas, stir in over 100 weapons, a high-testosterone environment full of scantily-clad women and a never-ending flow of cheap, $3 shots of alcohol? You get one of the bloodiest, most brutal biker shootouts in American history... and it all happened at Twin Peaks.

On May 17, 2015, the restaurant hosted the quarterly meeting of the "Texas Confederation of Clubs and Independents," a local biker organization. Among the guests that day were a large number of representatives from two rival gangs, the Cossacks and the Bandidos, who had been involved in a years-long disagreement about who was entitled to wear a back patch with the word "Texas" along the bottom.

Area police had been tipped to a potential conflict brewing at the restaurant, and had begun to take up positions around the restaurant where 60 Cossacks were seated at the outdoor patio. Soon after, the Bandidos arrived, and mass pandemonium ensued; Wielding clubs, bats, knives, brass knuckles, and guns, the bikers fought one another, while inside the restaurant, waitresses and staff hid in bathrooms, under tables, and in the walk-in cooler. The police opened fire on the melee, and when the dust cleared, there were nine people dead, and at least 20 injured, resulting in over 150 arrests and zero convictions.

It was created because Hooters had become too tame

Ethan Miller/Getty Images

Twin Peaks customers have plenty to look at as they drag another tortilla chip through that crock of Chipotle Queso; the barely-there uniforms of the servers and hostesses are a big part of the attraction at each restaurant. If the concept doesn't seem wholly original, there's a good reason: Twin Peaks co-founder and then-CEO Randy DeWitt wasn't shy about citing his inspiration for the restaurant, in a 2014 profile by Bloomberg

According to the magazine, "What was salacious three decades ago has now become family-friendly; it's not unusual to see children at Hooters, doodling in coloring books. And compared with the clothes at some popular teen retailers, Hooters's white tank tops and orange shorts seem almost demure. Last year, sales at the chain were virtually flat."

In 2005, DeWitt decided to experiment with a new concept that might recapture some of the original buzz of Hooters, creating a "more upscale" version of the bird-themed breastaurant pioneer. DeWitt wanted to offer better food, a full bar, and a trendier, rustic mountain lodge theme, while encouraging waitresses to show more of themselves.

"Hooters just wasn't racy enough," he explained. He seems to have solved that problem, for sure.

They were accused of stealing "trade secrets" from Hooters

Marc Stamas/Getty Images

In 2011, rival "breastaurant" pioneer chain Hooters sued Twin Peaks co-founder, Joseph Hummel, a former executive of the "delightfully tacky yet unrefined" restaurant chain. Hummel left Hooters to develop and launch Twin Peaks, and it seems he may have taken a few "trade secrets" with him when he left his former employer to start his new venture.

In their lawsuit, Hooters claimed that Hummel took "sensitive business information" with him. We know what you're thinking: What's so secret about a business model based entirely on clothing young women in revealing uniforms? But Hooters claimed that Hummel stole more than just the general idea of combining cleavage with chicken wings. According to The Huffington Post, "In the weeks leading up to his departure to Twin Peaks development partner La Cima Restaurants, Hummel downloaded and emailed to his private account a 'substantial volume' of Hooters documents, including plans related to management, recruitment, distribution and sales."

The lawsuit was settled out of court in 2012, with neither company acknowledging wrongdoing, and no financial compensation paid; Twin Peaks pinky-swore not to use the information they had obtained, and assured Hooters that no further use of "misappropriated information" would take place.

Waitresses get ranked before each shift

For a restaurant that bases a substantial part of its whole concept on "ogling," you may not be surprised to learn that the objectification of women at Twin Peaks is fairly commonplace; what's unusual, however, is how brazen the company is about evaluating staff members strictly on appearance, often seemingly in violation of the law. 

Servers are given gym memberships, tanning salon packages, and appointments at nail salons, and provided diet, exercise, makeup, and hairstyling tips to help achieve that "NFL Cheerleader" aesthetic. Before each shift, staff members are evaluated on appearance and given a ranking, with servers who earn higher marks given more profitable sections of the restaurant and more lucrative tables for service, ensuring more customers and potentially higher tips.

How does the restaurant get away with this kind of institutionalized sexual harassment, that creates a toxic work environment and degrades and offends many of its waitresses? Twin Peaks (and similar restaurants) operate under a legal loophole, called a "bona fide occupational qualification," which allows them to ignore little things like the American Civil Rights Act of 1964 and freely discriminate on things like age, gender, and appearance, as long as it's "reasonably necessary" for the operation of their business. Staff at many "breastaurants" are hired not as servers, bartenders, or hosts, but as "actors or performers," and as such can have subjective standards of appearance, weight, makeup, hairstyle, breast size, body fat percentage, and uniform written into their hiring agreements.

Its employees have been cited for indecent exposure

The regular uniform at Twin Peaks is already revealing: Tiny khaki shorts, fur-lined boots, and a cropped, tied-at-the-ribs midriff-baring shirt with a deep plunging neckline. But Twin Peaks also sponsors occasional (and often mandatory) "theme weeks" for the staff, who swap the regular uniform for bikinis, skimpy Halloween costumes, and even lingerie, and that's when employees themselves may find themselves in hot water with the law. 

According to one employee, local police officers visited her restaurant in February 2017, when Twin Peaks happened to be hosting a "lingerie week" for servers. She was cited for indecent exposure, because her costume left her buttocks uncovered. Yes, in a restaurant. Like, where food is served. No matter how big a fan of exposed rear ends you may be, that's kinda gross.

Restaurant management assured staff that they would "take care of the tickets," or that the charges would be dismissed, but instead hired attorneys to represent them in court and entered "guilty" pleas on their behalf. "The women now have records for indecent exposure, [and weren't] informed within a 30-day time frame so they could appeal," their attorney alleges.

They've been accused of "systemic" sexual harassment

Usually, when you hear about sexual harassment claims against a company, it's some rogue middle-manager, drunk on his own limited power, making untoward advances on members of his staff. In many cases, that one bad element is removed, the company issues some generic public relations messages, and the business proceeds along as usual, largely undamaged.

At Twin Peaks, the accusations have been much more severe, both in terms of how widespread the claims are, and for the corporate culture of harassment that appears to be baked into the foundation of the restaurant itself. In 2018, two former servers at Twin Peaks filed a complaint alleging that they were harassed at a Chicago area location of the restaurant, claiming that working there was tantamount to "work at a strip cub."

According to Grub Street, the servers alleged that they were forced to change into their uniforms in full view of the kitchen staff, and were required to send members of management photos of themselves in lingerie and bikinis from the dressing room to ensure that the outfits were "revealing" enough. Twin Peaks described the accusations as "outrageous" and "baseless." But the attorney for the two women, Tamara Holder, isn't so sure: She claims that the Chicago location's problems permeate the entire chain, and she's drafting a class action lawsuit for Twin Peaks employees nationwide.

It has nothing to do with the TV series


From 1990-1991, ABC viewers were treated to one of the most peculiar mystery dramas ever to appear in prime time, co-created by Mark Frost and renowned genre-bending film auteur David Lynch. On the surface, Twin Peaks was a simple show about the investigation of the disappearance of the local homecoming queen, but the numerous Lynchian twists and turns, which incorporated elements of horror, surrealism, the supernatural, and boatloads of soap opera-style campiness, propelled the series to cult classic status after only two seasons. It's revival series on Showtime more than two decades later was met with just as much excitement as the first.

So what's the connection between Twin Peaks, the pioneering David Lynch television series that some consider one of the greatest television series of all time, and Twin Peaks, the restaurant chain where you can eat fried pickles served to you by a half-naked lady wearing lingerie?

There isn't one. Though Twin Peaks founder Randy DeWitt was "a fan of the show" from the early 90s, he says that it "had nothing to do" with the name of his restaurant.

Their beer is served at almost freezing temperatures

Aside from the staff uniforms, one of the other features of Twin Peaks that keeps customers coming back is their super-cold beer, served in either 22-ounce "man-sized" mugs, or more demure 16-ounce portions. With dozens of different types of beer always on draft at every Twin Peaks location, in addition to the four house-brewed varieties (with names like "Dirty Blonde" and "Knotty Brunette"), there's a brew to please every palate. 

But variety isn't the only secret to Twin Peaks' beer-slinging success; the restaurant also manages to serve beer in frozen mugs from specialized tap systems at a super-frosty 29 degrees, which the more science-inclined among us may recognize as almost-freezing — at least for beer, which freezes at 28 degrees Fahrenheit. While the superiority of cold beer may be a matter of some debate among beer enthusiasts, there's no doubt the gimmick is working to help set Twin Peaks apart from similar chains; according to former CEO Randy DeWitt, "If you can deliver a beer in August with ice crystals on it every single time, that's something special." 

It was once designated the "fastest-growing restaurant chain in America"

If the notion of a restaurant being successful because it combines scantily-clad, big-haired waitresses dressed like sexy lumberjacks with spicy chicken wings and cold beer makes your eyes roll so hard into the back of your head that you temporarily go blind for just a moment, we can hardly blame you. But here's the thing: There is absolutely no question that the formula is working. 

In 2014, Twin Peaks was the fastest-growing restaurant chain in America, sporting around $165 million dollars in annual sales. And while the uniforms and costumes may have been a little too racy for some, the biggest complaint at Twin Peaks seemed to be that the parking lot was always packed, making it difficult to land a table.

The expansion spike in 2014 was anything but a fluke, either. In fact, by years' end, sales had swelled to $240 million, "the largest increase of any restaurant company with at least $200 million in domestic sales," according to Forbes. That followed huge increases in 2013, 2012 and 2011. Those numbers are even more impressive when you consider Twin Peaks ended 2009 with just 10 locations, and had expanded to 64 restaurants by the end of 2014.

No matter what you think of the concept, customers have been flocking to the "scenic views" at Twin Peaks for years, and the chain is showing no signs of slowing down.

There's even a location in Russia

Though the restaurant chain has been expanding aggressively across the United States from its home base in Dallas, Texas, Twin Peaks hasn't cast an eye to its overseas influence... yet. In fact, there's just one international Twin Peaks location, and it's located in an unusual place: Kazan, Russia.

According to reviews on TripAdvisor, the Twin Peaks experience in Russia is strikingly similar to that in the United States; Waitresses wear the same revealing uniforms, slinging cold beer and classic American bar food in a paper mache facsimile of an American mountain lodge.

Newly-installed Twin Peaks CEO (and former Hooters exec) Joe Hummel plans to continue the expansion of the chain overseas. In an interview with Nation's Restaurant News, he explained that "[The Russia location has] done a nice job. They are looking at something in Moscow. We'll obviously look at the Asian markets — Singapore, China — and Europe, Canada and Mexico. At Hooters, we were in about 25 countries when we left in 2011. We're familiar with how to expand a brand internationally. "

The company sells a line of "tasteful" merchandise

If the orange-stained ring of chicken wing sauce around your mouth and the fuzzy, foggy memories of an attractive young woman pretending to be nice to you aren't enough of a souvenir to remind you of your night at Twin Peaks, you're in luck: The chain also sells a line of "tasteful" merchandise.

There are several T-shirt designs, ranging from simple logo tees to groan-inducing double entendres such as "I'm in love with a Dirty Blonde," as well as buffalo plaid underpants for the ladies, and T-shirts that read, "Classy, Sassy, and a Bit Smart Assy." Makes a great gift for mom!

But our favorite has to be the "Blonde Mouse Pad,"which features a photo of "Brittany" a generic blonde with the kind of approachable, nonthreatening girl-next-door come-hither stare that makes Twin Peaks an appealing dining destination for anyone with an unresolved fear of women. The mouse pad is die-cut into a shape that puts all of the emphasis squarely on Brittany's breasts, and ensures that under normal mouse-using conditions, your wrist will naturally fall right between her...well, you know. It's exactly the kind of item you need for your corporate desk job, when you find yourself thinking, "Y'know, it's been a long time since I've had a mandatory meeting with our company's Human Resources department."

The menu is actually pretty tame

In multiple profiles of the Twin Peaks empire and on the company's own website, the marketing team puts lots of emphasis on the relative quality of its food, compared to similar restaurants. "Everybody's a foodie nowadays," Twin Peaks CEO Joe Hummel explained to Business Insider. "You can't fool the consumer in today's world, with all the different food shows and food networks that are out there."

How does this translate to the Twin Peaks menu? The chain puts an emphasis on the "scratch made" aspects of its food, ostensibly pushing the boundaries of the tried-and-true, "Mugs n' Jugs" concept. This means that while standard pub fare like chicken wings and burgers are featured prominently on the menu, the chain also experiments with hipper gastropub fare, such as chicken and waffles, a "Hunter's Meat & Cheese Board," and a Nashville Hot Chicken Sandwich, as well as comfort food classics like pot roast, ribs, and ribeye steaks. 

While the menu may seem more adventurous than you'd find at similar competing restaurants, it's hardly avant-garde or cutting edge. If you've eaten at a Chili's or an Applebee's at any point in your life, you're probably not going to find any surprises on the Twin Peaks menu, which tends to focus on the same hodgepodge of Southern cooking, Tex-Mex, and standard-issue pub grub.

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