Blu sleep mattress review

Blu sleep mattress review DEFAULT

Blu Sleep Charts a New Course

Manufacturer refreshes its branding and its line of high-quality, pampering sleep products

principals of Blu Sleep Elizabeth Dell'Accio and Alex Ciccolella

Elizabeth Dell’Accio, vice president, and Alex Ciccolella, president, founded Blu Sleep in 2006. In its early days, it was a supplier of foam components for bedding manufacturers in Canada. Now it produces pillows and mattresses for retail sale.

Much like the sleep experience the company promises to deliver with its line of European-engineered foam pillows and mattresses, 2018 has been a transformative and rejuvenating year for Blu Sleep.

The kickoff to this year of change was the Winter Las Vegas Market last January. That’s when the Pompano Beach, Florida-based company rolled out an ambitious brand repositioning that has touched virtually every aspect of its business. The result of a comprehensive brand audit, Blu Sleep’s repositioning has included a realignment of the company’s product line, a redesign of its flagship showroom in Las Vegas, a refresh of its website and a host of other updates aimed at strengthening the company’s competitive position.

“It was time for a complete makeover that highlights the new ethos for our brand,” says Vice President Elizabeth Dell’Accio, who co-founded Blu Sleep with her husband, Alex Ciccolella, in 2006. “Blu Sleep sources the finest and healthiest sleep products from around the world to deliver a personalized, pampering experience to consumers that results in a restorative and refreshing night’s sleep. With our evolution, we’ve taken a close look at every aspect of our brand to make sure that message comes through loud and clear.”

Designed to emphasize the spalike feeling consumers can experience each night on Blu Sleep mattresses and pillows, the new branding focuses on the company’s innovative technologies and features, as well as the role that sleep plays in beauty and wellness. The starting point for the new identity is a redesigned logo that pays homage to Italy, where some of Blu Sleep’s foam is produced. The logo features a fresh blue hue that represents the vibrant sea water of southern Italy; the stylized “b” of the insignia is intended to evoke — when viewed from the side — the shape of a plush mattress and pillow.

The new logo works together with Blu Sleep’s updated point-of-purchase materials and packaging to highlight the company’s construction and materials, such as water-expanded foam, essential oils and cool, breathable fabrics, according to Dell’Accio. “The simplified narrative on the POP and packaging underscores our innovative technologies, and it also tells a visual story to which consumers can emotionally connect,” she says.

Blu Sleep company profileTo showcase its latest products and updated merchandising materials, Blu Sleep debuted a spa-inspired World Market Center showroom design in Las Vegas last January. Washed in crisp white, the showroom has an airy, relaxed feeling that makes it a perfect backdrop for the company’s brightly colored pillows and eye-catching merchandising materials.

“Retailers loved our new showroom look,” Dell’Accio says. “They found it inviting and inspiring, and many of them have said they want to use elements from the space in their own stores.”

The company is known for the distinctive colors of its foams, which it uses to draw the consumer’s eye and differentiate its models on store floors. “Color is very important to us,” Dell’Accio says. “Consumers are wowed by our colors, and it makes them want to pick up our pillows and find out more.” The hues Blu Sleep uses often have a direct tie to product features. For instance, Dell’Accio says, a green tone is used to denote the use of aloe vera oil in the Bio Aloe pillow.

Simpler and easier to sell

Blu Sleep’s new logo features a fresh design in a watery blue.

Blu Sleep’s new logo
features a fresh design
in a watery blue.

As part of the rebranding initiative, Blu Sleep also made major changes to its product lineup. For starters, the company realigned the mattress side of its business to make the assortment easier for retail sales associates to understand — and sell. Instead of multiple collections of mattresses with a wide array of options, the Blu Sleep line now consists of one core collection of boxed mattresses designed to coordinate with its Nature collection of pillows.

The Nature mattress collection features five models — Bio Aloe Firm Extra, Vitality Firm, Cool Blu Perfect Plush, Ice Gel Firm and Aqua Gel Plush. Each of the models features proprietary Air Pod Technology, a 7-inch base layer of U.S.-made, high-density specialty foam with zoned support to increase airflow for cooling and reduce pressure points and motion transfer. Depending on the model, beds also feature additional comfort and transition layers of Italian-made memory foam, high-density synthetic latex, gel-infused memory foam or Aqua Gel foam for enhanced breathability. According to the company, the mattresses also feature high-quality foams with higher-than-usual weights so beds will bounce back quickly and fully after being compressed. The beds are priced to retail from $1,749 to $2,199 for a queen-size model.

The new mattresses correspond with Blu Sleep’s four-model Nature pillow collection, providing a coordinated sleep experience for consumers and a streamlined sales process for RSAs.

Nature pillows, available in four profiles, feature high breathability, luxury feels and infused oils, such as aloe and soy. They retail for $119 in queen.

“Our retail partners had requested a collection of mattresses that matches our pillow selection for a simpler sale proposition,” Dell’Accio says. “The right combination of pillow and mattress can definitely enhance the sleep experience, and our Nature collection mattresses coordinate perfectly with our popular pillow line.”

The Nature mattress collection represents Blu Sleep’s entry into the boxed-bed category. All of the mattresses can be drop shipped, a feature requested by many of Blu Sleep’s brick-and-mortar retailers, Dell’Accio says. In addition, the collection enables the company to address the growing e-commerce sales channel.

The growth in online retailing “cannot be ignored and it is key that Blu Sleep adapts to be part of that distribution channel,” says Ciccolella, company president. “These mattresses maintain our brand promise and quality while providing easy-to-ship practicality.”

The collection also gives Blu Sleep’s retail partners the opportunity to warehouse the product for those consumers interested in cash-and-carry options.

Blu Sleep also has expanded its sleep accessories line with a new collection of pillows infused with essential oils. Designed with water-expanded memory foam for extra softness, the Essential collection includes five pillows — Calm, Soothe, Elevate, Restore and Refresh — infused with chamomile, lavender, citrus, eucalyptus or green tea oils that deliver soothing aromas during sleep. The pillows are designed to retail as low as $79.

In addition, the company brought out two collections of protectors for mattresses and pillows made with high-tech fabrics that help regulate temperature and moisture. Silver is treated with Silver Tech, an anti-odor, anti-microbial and dust mite-resistant finish. Arctic features a fabric with cooling technology that also wicks away moisture and resists water.

“Our new line of sleep accessories gives retailers the opportunity to tap into those all-important add-on sales when consumers purchase a new mattress or pillow,” Dell’Accio says. “These accessories help retailers offer a true one-stop shopping convenience.”

Expanding retail partnerships

To help get the word out about its new brand identity and product offerings, Blu Sleep recently expanded its sales and marketing team. Now leading the company’s sales efforts is Vince Bryant, a 30-year sleep products industry veteran, who was named national sales manager in the fall of 2017. It’s a new position for the company. Bryant had been national sales manager for Technogel Sleeping. He also has held sales posts with FXI, Classic Brands, Tempur Sealy International Inc. and Kingsdown.

Blu Sleep Showroom at Las Vegas Market

Washed in crisp white, Blu Sleep’s remodeled Las Vegas Market showroom in the World Market Center provides an effective backdrop for the company’s colorful, innovative sleep technologies.

“Vince has been a strong addition to our team,” Dell’Accio says. “His relationships with key retailers have been an important element in our recent growth.”

During the past several years, Blu Sleep has been enjoying steady 10% growth, according to Dell’Accio. The company sells its beds and pillows through a wide range of retailers — from specialty bedding shops and small, independent furniture stores to large retailers and major online merchants. Currently, pillows account for the bulk of the company’s sales. But, with the launch of the new bed line, mattresses are expected to account for a much larger share going forward.

“This year’s introductions and changes have been very well-received, and we’re seeing a lot of new interest in our mattresses,” Dell’Accio says, adding that the company also has expanded its team of sales representatives to better serve new customers.

“We’ve signed on a number of new accounts, including a lot of small and medium-sized accounts,” Dell’Accio says. The company also has become a vendor partner with the Nationwide Marketing Group, a relationship that has extended its reach.

“Independent retailers are always looking for quality products that are different from what everyone else has,” Dell’Accio says. “With our line, they can sell a higher-end product at an affordable price and still make a very attractive profit margin.”

In the past five years, Blu Sleep has stepped up its presence in the U.S. market. The company initially was based in Laval, Quebec, where Dell’Accio and Ciccolella began operations in 2006 by supplying foam components to bedding manufacturers in Canada. The couple saw a void in the market for quality pillows and soon expanded their company’s offerings to include a few private-label models introduced at the High Point Market. From there, the line grew to include a complete assortment of pillows, with Ciccolella, a biochemist, handling sourcing and production, and Dell’Accio managing the marketing side of the business.

In 2014, about the same time the company expanded its line to include mattresses, Blu Sleep opened a U.S. distribution center, warehouse and assembly plant in Pompano Beach, Florida. The new facility helped the company overcome resistance from U.S. retailers “who were concerned about shipping time and cross-border delays,” Ciccolella says. Today, Blu Sleep’s headquarters are at the Pompano Beach site; the Laval facility houses cut-and-sew operations and warehouses product for the Canadian market. All of the fabrics used on Blu Sleep’s products are sourced from Canadian mills.

“Innovation from within”

For most of its comfort and transition layer foams, Blu Sleep relies on a select group of Italian facilities, each with its own particular strengths and capabilities. Foam formulas are developed in close partnership with Ciccolella and his team, who design Blu Sleep’s products to meet specific performance, health and aesthetic criteria.

Blu Sleep mattress set

Blu Sleep recently updated point-of-purchase materials and packaging to emphasize the spa-like feeling consumers can experience with its mattresses and pillows.

“Our innovation begins from within,” Dell’Accio says. “Our highly breathable foam and covers work closely together to provide the coolest and most comfortable night’s sleep.”

The open-cell nature of Blu Sleep’s foam designs results in a level of breathability significantly higher than that of conventional memory foam, Dell’Accio says, adding, “When you squeeze our pillows, you can feel the air flow through.”

In the company’s mattresses, the Air Pod base layer features air channels that run left to right and head to toe. The design helps dissipate any built-up heat and humidity, according to Dell’Accio, so that “sleepers enjoy that same feel and comfort throughout the night, regardless of temperature.”

The health aspect of Blu Sleep’s products and production processes is another important element in the company’s market positioning. Blu Sleep conducts independent testing of all its foams through the Oeko-Tex Standard 100 and CertiPUR-US programs. “Our collections represent our vision to go beyond a good night’s rest,” Dell’Accio says. “With our manufacturing processes and our finished products, we do everything we can to make our products as healthy and low-impact to the environment as possible.”

Establishing a clear identity in today’s highly competitive sleep products arena is an ongoing challenge, Dell’Accio acknowledges. “There are so many brands to choose from, so it’s important that we communicate what we have and why we’re different,” she says. “The healthy nature of our products is part of that message, and so is the way our pillows and mattresses feel.”

Scent also plays a role because the infused oils in its Nature and Essential pillow collections provide an enticing aroma that adds to the feeling of comfort and relaxation. “Sleeping on our products is like a daily trip to the spa, where all the senses are coddled and nurtured,” she says.

Working together

To make the most of every sales prospect, Blu Sleep intends to keep supporting its retailers with ongoing sales training and other initiatives. The company has an active training program, and its sales representatives work closely with retailers and RSAs, passing along insights on the latest sales techniques, effective advertising and marketing messages, and in-store display trends.

“Their success is our success,” Dell’Accio says. “The retail market is changing rapidly, and we want to do everything we can to help our retailers succeed.”

This spirit of cooperation is part of Blu Sleep’s DNA. Since adding its Florida facility, the company has begun offering next-day shipping across its entire line so retailers can keep their own inventories to a minimum. With its emphasis on quality materials and construction, the company also works hard to eliminate returns. The current rate of returns is less than 1%, says Dell’Accio, adding that “once a sale is made, our consumers remain satisfied and likely to return to the store again for a future purchase.”

Going forward, Blu Sleep expects to build on the core elements that have led to its current success. At the upcoming Winter Las Vegas Market Jan. 27-31, 2019, the company will add a few new models to the new Essential collection — “and we’ll also be continuing to work with retailers on new ways to promote and strengthen our brand,” Dell’Accio says.

Gary James is a freelance writer based in Chapel Hill, North Carolina. He spent more than 20 years with Furniture Today, serving as case goods editor and special projects editor, directing the editorial content of Leather Today, Bedding Today, SOHO Today, Global Textiles Today and other industry supplements, sections and features. He also has served as managing editor for a variety of other business publications, including Automotive Executive, Computer Entertainment News and eCommerce Business. He can be reached at [email protected] or 919-929-8978.

Skip NavigationMore Accessibility Options

El Dorado Furniture Logo, Click to go to the home page.


The Ice Gel High Pillow has the perfect amount of cushioning, giving you enough support for your spine, so your head and neck have a high level of comfort every night. The Cool and Cozy cover of this sleep pillow provides a cool feel on your skin while the ventilation holes circulate air, allowing you to stay cool as you sleep. Additionally, this sleep pillow is made of super breathable foam that manages moisture and provides pressure point relief! It even protects against harmful, fungi, and mildew.

Important Notes

About Sleep Cool: Breathable foam with open cell structure keeps you cool and dry throughout the night.

About Adaptive Dynamic Support: Adapts to the natural shape of your body. Its quick response enables a good night’s sleep like no other.

About SilverClear™ Treatment: Helps maintain freshness by eliminating odors, protects against harmful bacteria, fungi and mildew. This treatment is Hypoallergenic and non-irritating.

About Water Expanded Memory Foam Layer: Unique high density luxurious pressure relieving top layer water expanded memory foam.

About Ice Gel Pillows: Ice gel pillows include water expanded 100% foam gel formulation, which is 300 times more breathable than conventional memory foam and enhances your quality of sleep. Its fast reaction time, super plushness, and non temperature sensitivity enables this pillow to help you sleep like no other, with the coolest and most comfortable night's sleep.

On Display at Your Local Store

El Dorado Furniture - Airport Boulevard
1260 NW 72nd Ave
Miami, FL 33126(305) 592-1121

El Dorado Furniture - Calle Ocho Boulevard
2475 SW 8th Street
Miami, FL 33135(305) 642-4355

El Dorado Furniture - Coconut Creek Boulevard
5855 Lyons Rd
Coconut Creek, FL 33073(954) 428-7177

El Dorado Furniture - Cutler Bay Boulevard
19250 S Dixie Hwy
Cutler Bay, FL 33157(305) 474-5319

El Dorado Furniture - Fort Myers Boulevard
4429 Cleveland Ave
Fort Myers, FL 33901(239) 938-3400

El Dorado Furniture - Hialeah Boulevard
1940 W 49th St (103rd St)
Hialeah, FL 33012(305) 827-2233

El Dorado Furniture - Kendall Boulevard
13755 N Kendall Dr
Miami, FL 33186(305) 752-3720

El Dorado Furniture - Palmetto Boulevard
4200 NW 167th St
Miami Gardens, FL 33054(305) 624-2400

El Dorado Furniture - Plantation
400 S University Dr
Plantation, FL 33324(954) 472-3200

El Dorado Furniture - Pembroke Pines Boulevard
12201 Pines Blvd
Pembroke Pines, FL 33026(954) 436-7900

El Dorado Furniture - Wellington Boulevard
160 FL-7
Wellington, FL 33414(561) 422-1922

El Dorado Furniture - West Palm Beach Boulevard
1901 Okeechobee Blvd
West Palm Beach, FL 33409(561) 478-7807

El Dorado Furniture - Naples Boulevard
2505 Pine Ridge Rd
Naples, FL 34109(239) 340-7385

El Dorado Furniture - St. Petersburg Boulevard
3700 Tyrone Blvd N
St Petersburg, FL 33710(727) 568-8300

Product Reviews

Do you own this item? Sign in to review it.

Your information was received. Your review will be available shortly.

This item has not been reviewed yet.

Good dreams

By yunior on August 13, 2021

Is nice product and comfortable

© 2021 El Dorado Furniture. All rights reserved.

Actual products may differ in color due to lighting conditions, monitor settings, brands and variations in wood grain. All prices are in US funds, and are subject to change without notice at the discretion of El Dorado Furniture.


Added to Favorites!

Sign in to save and share your Favorites.

Please make sure your password matches the following:

  • Is at least 8 characters in length.
  • Contains uppercase, lowercase and numeric characters.
  • Does not contain spaces.
  1. Staples file box
  2. Petco guinea pigs
  3. Used itunes card code
  4. Mike davis 10tv
  5. Waterfall property for sale georgia

Never a brand to stick with the status quo, Blu Sleep has always stood out from the crowd with brightly colored pillows, wellness-oriented innovations and manufacturing ingenuity. Today, its ever-expanding product portfolio includes an assortment of all-foam pillows and mattresses that provide retailers with higher margins and eye-catching selling opportunities. With the debut of its fresh new brand identity and of-the-moment packaging, Blu Sleep has reinvented itself as a bedding producer of the future.

Founded in 2006, Blu Sleep first got its start as a supplier for mattress makers. After three years of supplying the industry with latex foam components, the company was struck by how little attention was being paid to the pillow category. Armed with its specialized expertise, Blu Sleep turned its attention towards developing finished pillow offerings for small manufacturers and retailers. First finding success with private labeling in the Canadian market, Blu Sleep soon expanded its distribution to retailers in the United States as well, where it began selling the products under its own brand name. Today, Blu Sleep still has a Canadian division that sells raw materials to manufacturers, but its presence in the US is primarily focused on finished Blu Sleep products.

“It was an evolution for us. We understand what manufacturers are doing, and we understand what retailers are requesting as well. We see both sides of the fence: we are manufacturers and supply manufacturers.”

Alex Ciccolella, Blu Sleep President

As the company continued to grow its distribution, it sought out Italian foam suppliers to help develop new foams. A bio-chemist himself, company president Alex Ciccolella was able to work closely with suppliers to create and fine-tune the innovative formulations to better suit the needs of each product.

“We’re not just a reseller,” he continues. “We don’t just go to China and say, ‘What do you have?’ and then market it. We actually do our research before we put something on the market. We put new things together and test it and try it first. We try to bring together the most innovative products we can find, whether it’s in the fabrics or the foams and even zippers. And if we can’t find it, we modify things or have it done for us. It’s all about bringing the best materials together to come up with Blu Sleep products.”

This expertise allows the company to carefully construct all of its product offerings to an exact feel through exclusive features and innovative materials. Every Blu Sleep product is made with water-expanded foams. Utilizing water as an expansion agent helps to eliminate harmful chemicals, making for cleaner, more environmentally-conscious foams. All of Blu Sleep’s memory foam, latex and gels are OEKO-Tex certified, which guarantees that there is no off-gassing produced in the process. Additionally, the foams feature an open-cell structure, which renders them non-temperature-sensitive—meaning they won’t heat up during the night. The quality of these materials is what made the company stand out from the very beginning. In fact, Blu Sleep was one of the first to focus on and promote breathability as a key benefit.

Blu Sleep Pillow DisplayUnderstanding that pillows make up 25% of the total sleep surface, Blu Sleep set out to create a pillow line that would actively enhance sleep quality. Over the years, the company has curated a comprehensive pillow assortment that supports every type of sleeper. Each pillow option has been dynamically designed to adapt to the curves of the head and neck, made from supremely comfortable, temperature-neutral materials.

“Our extended line of sleep accessories will give retailers the opportunity to tap into those all-important add-on sales,” explains Elizabeth Dell’Accio, vice president of Blu Sleep. “Consumers are weary of visiting multiple stores to outfit a new bedroom. These additions to the Blu Sleep line help retailers offer one-stop shopping convenience.”

In addition to its popular Nature, Wellness and Latex pillow lines, the company recently introduced the new Essential Collection. Like all of Blu Sleep’s products, this five-pillow assortment is made from water-expanded memory foam. What truly differentiates this line-up from the rest is that each pillow is infused with an essential oil—including chamomile, lavender, citrus, green tea or eucalyptus. Instead of simply spraying these essential oils onto the final product, Blu Sleep has actually infused them into the chemistry of the foams to maintain their longevity. Priced to retail at $80, each pillow is finished with a hidden-zippered bamboo cover to further facilitate a tranquil sleep environment.

In response to the popularity of Blu Sleep pillows and a growing demand for Blu Sleep mattresses from retail partners, the company debuted its new Nature Collection earlier this year. Designed to coordinate with the brand’s top-selling pillows and priced to retail from $1,499 to $2,199, this collection features five unique mattress models. Encouraging a more cohesive sleep experience for the consumer and streamlining the selling proposition for the retailer, each mattress and pillow combination share specific characteristics.

Across all of its mattresses, Blu Sleep delivers three construction features that are essential to sleep comfort: pressure relief, airflow and temperature regulation. By blending high-quality foams together with exclusive technologies, the company has crafted a mattress collection that provides tangible value to the consumer.

Creating more substantive support and enhancing the durability of the sleep surface, each mattress in the collection is made with a minimum two to two and a quarter pound base foams—nearly double the weight found in standard foam beds. By including a layer of the company’s trademarked AirPods, the mattresses provide unparalleled pressure point relief. Each foam pod works independently from one another, allowing the mattress to contour to the unique size and shape of the body.

Blu Sleep Mattress - two models

“Each mattress will adapt to a wider variety of sleepers,” Ciccolella explains. “The bed will always completely adapt to the body. It’s just a question of what firmness the consumer prefers in their mattress: softer or firmer.”

In addition to contouring comfort, cooling was another key consideration for Blu Sleep when developing this new line. Sleeping hot is a main concern for today’s consumers— and this worry can often deter people from purchasing all-foam beds, as they have been known to heat up more drastically than their innerspring counterparts.

“There are two factors that make your bed hot,” Ciccolella explains. “One is heat retention and two is humidity. If you eliminate those two factors, it makes for a much more comfortable night sleep.”

To eliminate these factors, Blu Sleep focused on airflow and phase-change materials. While there are plenty of high-tech cooling treatments available in the market, air is the most efficient medium for evacuating heat absorbed in a mattress. In addition to providing an adaptive comfort feel, Blu Sleep’s AirPods also allow air to circulate continuously throughout mattress, with air channels running left to right and head to toe. This helps dissipate any built-up heat and eliminates humidity, which enhances comfort and prevents bacteria, mold or mildew from accumulating.

Blu Sleep Ice Gel Mattress 2

Dedicated airflow further enhances the inherent breathability of all of Blu Sleep’s foams and gels. While some mattress makers opt for thick layers of gel to provide an immediate “cooling” sensation, those materials often lose that effect over the course of the night. The lack of airflow means that it will simply absorb the heat emanating from the body—and will eventually become warm. Other gel products are little more than memory foams infused with gel beads, which oftentimes do not provide adequate cooling. Blu Sleep took an entirely different approach with its IceGel foam. Made from highly breathable, open-cell foamed gel and featured as a full layer at the top of the mattress, this unique gel formulation delivers real cooling and ensures that the air is consistently moving the heat away from the bed.

With an internal construction designed to regulate temperature, Blu Sleep’s mattresses up the ante on cooling on the outside as well. Each mattress cover is treated with a cooling yarn made from phase-change materials. Rather than simply delivering the coldest possible feel, the company tested varying degrees of cooling to see what was most appealing to consumers.

“When it comes to the coolness of the bed, we view it as more of a marathon than a sprint,” Ciccolella explains. “We didn’t want to go with something too cold, or something that feels cold for just three, four, 10 minutes. We want to put you on a mattress that will keep you cool all night. So we went with something that is as high as you can go in the PCM so that, instead of having that initial shock and then warming up within seconds, you’ll stay cooler longer.”

Attention to detail has always been a cornerstone of the Blu Sleep brand—and that extends beyond the comfort and support components to include the styling as well. For the Nature Collection, the company searched high and low for a specific type of fabric for the covers. Using machines to knit and laser cut each cover individually, they were able to eliminate the need for seams between the top layer, waterfall and border. This creates a sleeker look to the overall mattress.

“We wanted to make our beds and pillows visually appealing so that consumers are automatically drawn to them,” Ciccolella says. “Then we provide them with a product that is exceptional at a very good price for what they’re getting.”

Blu Sleep - mattress and pillows

While eye-catching product design has always been the company’s forte, Blu Sleep recently enhanced its overall aesthetics to make an even bigger impact. In addition to the new pillow and mattress collections, the company also debuted a stylish new brand identity at the Winter Las Vegas Market.

“The rebranding process gave us the opportunity to self-examine and refresh what everyone thinks about the brand,” says Dell’Accio. “We did a brand audit and the results were clear: yes, we had beautiful, colorful products— but the messaging was not so direct. To address that, we created consumer messaging that speaks to all the features of our products and the culture of Blu Sleep and who we are.”

While the distinctness of Blu Sleep’s products comes from its technical prowess, the average consumer is rarely swayed by manufacturing acuity. With the rebrand, the company translated its key assets into a consistent and evocative aesthetic, expressing clear brand values and product benefits that consumers connect with. While the technical process behind its water-expanded foam is unique, it may not be entirely accessible for consumers. Reflecting the more restorative aspects of the materials, Blu Sleep crafted new branding assets that illustrate how its products work together to create a truly luxurious sleep environment . Inspired by the coastal beauty of Southern Italy (where most of the foam is manufactured), the company’s new streamlined logo touts a refreshing blue color supported through oceanic imagery. These visual assets not only highlight the aquatic element of Blu Sleep’s products—they emphasize the sense of tranquility consumers can experience by choosing to sleep on them.

Blu Sleep’s stronger visual identity further differentiates the brand in the increasingly crowded bedding marketplace. Designed to reinforce the notion that sleep is an integral part of any health and beauty routine, the overall look of the branding associates the products with other wellness products, a popular category. It has an aspirational quality to it; even if your day-to-day life is hectic, at least you can pamper yourself as you sleep. Blu Sleep makes self-care more attainable.

“Our products support your overall wellbeing, not just a good night sleep. Having a healthier product, using breathable foams that are water-expanded and infused with essential oils, makes it sort of like a wellness ritual. When people sleep our products, we want them to feel like they’re in a spa. By sourcing the finest and healthiest sleep product components from around the world, we deliver a personalized pampering experience to consumers.”

-Elizabeth Dell'Accio, Vice President of Blu Sleep

As today’s bedding marketplace continues to evolve, it’s imperative that manufacturers learn how to adjust to better support their retail partners. Part of that is understanding what consumers really care about. Coupling its high-level expertise in the manufacturing sphere with a fresh new look, Blu Sleep has created a more compelling narrative around its products—a more engaging way to communicate with consumers of all ages.

Beyond connecting with consumers on the aesthetic level, Blu Sleep also understands how people shop today. Its mattresses now come roll-packed. While many industry veterans have viewed the bed-in-a-box as a low-end option, Blu Sleep took a very different approach. In order to offer the compact and convenient option while maintaining the level of quality for which the brand is known, Blu Sleep invested more time and effort in selecting the proper Indentation Load Deflection (ILD) rating for the foams—the firmness of the foam and how many pounds of pressure is required to indent it—and making sure that the products would not break down over time.

“When it comes to roll-pack mattresses, the biggest issue was shelf-life,” Ciccolella says. “After a certain amount of time, the compression can start to break down the foam so that it comes back uneven. That is why we only use high-quality foams: so there is no question that this bed will come back. When we make our foams, we consider that the mattress will be roll-packed and we choose the ILD rating of our foams with that in mind. So when the retailer or consumer opens the mattress, it will feel the same as when they tried it in store.”

By pre-compressing the foam layers before boxing the bed, Blu Sleep guarantees that its mattresses will maintain their comfort feel and firmness even as they are packaged. As a result, consumers do not have to let the mattress settle or break it in before enjoying it. Opening up a more convenient fulfillment solution, roll-packing is not just for e-commerce. In addition to cutting down the cost of shipping to the retailers themselves, boxed packaging saves space in warehouses, allows for drop-shipping straight to the consumer and gives retailers an in-store cash-and-carry option.

Blu Sleep works closely with all of its retail partners to curate and customize the best assortment of products for their needs. With a wide variety of different pillow constructions, models and comfort options, Blu Sleep has a pillow for every sleep need and preference— and mattresses to match. So how does the brand onboard new retail partners?

“No two retailers are identical or work the same way,” Ciccolella explains. “We try to figure out how they work and what has worked best for them with their sales staff in the past. First, we assess what the retailer’s customer base is and what they have on their floor. We want to work with what they already have—we don’t want to move against what they’re already doing. If they’re putting our mattress and pillows on the floor, we will try to work with the assortment of mattresses they chose and work our pillow line accordingly. Ultimately, we try to make selling as simple as possible.”

Blu Sleep Pillow PackagingThe goal of the rebrand was to make its entire product assortment clean, crisp and easy to sell. But sales training is another vital service that Blu Sleep offers its retail partners. With a specialized staff on hand, the company provides each retailer with an extensive training program that can be customized to each store’s individual need.

These days, Blu Sleep products can be found in a wide range of retail spaces: from big mattress and furniture retailers to small specialty bedding and mom-and-pop shops, even ecommerce sellers. The company has experienced a tremendous amount of growth in recent years—and, as a result, has been actively expanding its workforce and capabilities to better meet the increased demand. Since opening up its distribution, warehouse and assembly facility in Pompano Beach, Florida four years ago, the company has been able to offer more quick-ship opportunities to its customers. With a wealth of new hires over the past year, Blu Sleep now offers more robust support across all aspects of the retail business: from social media marketing to customer service.

“This is what we pride ourselves on,” Dell’Accio explains. “From our service and shipping to the products themselves; our new POP and visuals to the profit margins, after-sale service, product knowledge and attention to detail. We’re there to help our retailers by touching on every little thing that could come up.”

Grounded in a long history of manufacturing innovation, Blu Sleep’s new product lines, updated POP materials and a steadily expanding team all uniquely position the brand to help its retail partners succeed in the years ahead.



Natasha, well, please, don't do this !. He'll kill me if he finds out. Serves you right.

Mattress review sleep blu

A few seconds later, a powerful stream of semen flooded my mouth. I finished too. That was awesome.

Blu Sleep Products Nature Aquagel Pillow

Scream. Latex skirt, short denim shorts - everything was small. Lera was in despair, shuddering with sobs. Sasha stood at the door, joy seized him, he did not even expect the results to appear so quickly. Lera began to throw things screaming, a shiny burgundy blouse cracked in her hands, she grabbed the scissors and cut her little lace thongs, which began to cut into her.

Now discussing:

I began. They did the right thing, - Olya interrupted me, still not opening her eyes, - you can't keep such a member in your pants, he. Needs to work.

26390 26391 26392 26393 26394