Jcpenney quilt sets

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Plano-based JCPenney bats down bankruptcy with plush new bedding collection

 Plano-based JCPenney may have recently filed for bankruptcy and be closing stores, but that's not stopping them from introducing something new: As part of its home merchandise division, the retailer has launched a new set of bedding and sheets.

The brand is called Linden Street, and consists of sheets, quilts, and comforters which are framed as luxurious yet affordable. Sheet sets start at $40, while quilts and comforters range from $90 to $220.

Made from 100 percent cotton, they're described as ultra-soft and fuss-free. They're done in neutral color palettes — grays and taupes, mostly — that can transition between seasons, and are designed to be washed over and over again, getting even softer over time. Having sheets you can wash more than once is totally a good thing.

In a statement, JCP senior VP Stacey Shively reiterates the sheets-for-all-seasons theme.

"Whether you are settling into a new place or winding down after a long day, Linden Street was designed to celebrate an aesthetic that welcomes customers home," Shively says. "We are excited to offer this new bedding collection as customers look to create a comfortable retreat with high-quality, inviting styles they can cherish for seasons to come."

The release says that the collection represents "a fresh beginning" for the new brand and supports JCP's commitment to returning fashion, quality, and value to the home.

Linden Street also supports JCPenney's mission to create more sustainable, responsibly sourced products manufactured in clean, healthy environments. Several products are OEKO-TEX Certified, meaning they've been tested and verified free from more than 300 harmful substances.

Additionally, the new packaging is made of biodegradable labels and recycled polyester.

The Linden Street home collection is available now at the Company’s flagship store,, and includes the Monroe 3-piece Comforter Set, Veranda 3-piece Comforter Set, Decatur Quilt, and more. Support your local department store chain and buy a set.


JCPenney launched a new bedding brand less than 2 weeks after filing for bankruptcy

  • JCPenney launched a new bedding brand, called Linden Street, on Tuesday. 
  • The new brand comes just over a week after the department store filed for bankruptcy. 
  • JCPenney said that refreshing its merchandise offering would be a key part of its transformation strategy in bankrutpcy. 
  • Visit Business Insider's homepage for more stories.

JCPenney launched a new bedding brand on Tuesday, just over a week after the department store filed for Chapter 11 bankruptcy protection. 

Called Linden Street, the brand's products are 100% cotton and available in a neutral palette, with sheets starting at $40 and quilts and comforters starting at $90 and going up to $220. 

"We are excited to offer this new bedding collection as customers look to create a comfortable retreat with high-quality, inviting styles they can cherish for seasons to come," Stacey Shively, senior vice president and general merchandise manager of the home division, said in a press release about the brand's launch. 

The news that a company currently in bankruptcy proceedings is launching a new brand may come as a surprise. But, as Neil Saunders, managing director of GlobalData Retail pointed out, JCPenney "still has to keep the business moving forward and start to remedy some of the weaknesses for when it emerges from bankruptcy."

In its bankruptcy filing, JCPenney said that "re-envisioning its merchandise offerings" would be a top priority in its plan to return to sales growth. 

"Home is a good place to start as there is much better [growth] in the near term than for apparel, which will remain in the doldrums for the remainder of this year," Saunders said.

JCPenney is also making sustainability more of a priority. It added in its press release announcing the Linden Street brand that the new line includes products that are OEKO-TEX Certified, which means that they have been tested and confirmed to be free of 300 harmful substances. The company added that the brand's packaging is sustainable and the labels are recycled poly. 

linden street sheets

But, Saunders said, launching one or several new brands likely won't solve JCPenney's problems.

"It is no good just throwing a few new brands into the mix. The aim should be to create a coherent offer and with strong lifestyle brands that are supported in-store and online by good marketing and point of sale materials," he said. "We have seen JC Penney engage in piecemeal solutions before and they did not work at all well."

Other retail experts worry that launching a new brand could come as too little too late.

"I think their principal focus should have been and now should be on dramatically improving the quality and value of the brands they already support," Mark Cohen, who directs the retail studies program at Columbia Business School and is the former CEO of Sears Canada, said.

"It takes a very long time to introduce and establish a new brand in virtually any category and time is something JC Penney did not have pre-pandemic and certainly does not have now."

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Spend as little as $19 on bedding and comforter sets at JCPenney

There’s nothing like lounging in a bed that feels like you’re on clouds. If you’ve noticed your bed could use some new sheets that are softer and cozier, your Chron Shopping team did some searching for you.

At JCPenney, save up to 50% off bedding and comforter sets. Grab twin duvet set for as low as $19.59 and a queen comforter for $29.39. Act fast! This sale is happening November 6 - 8.

Casual Comfort Premium Ultra Soft Duvet Cover Set JCPenney

Casual Comfort Premium Ultra Soft Duvet Cover Set JCPenney

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Casual Comfort Premium Ultra Soft Down Alternative Comforter-

Casual Comfort Premium Ultra Soft Down Alternative Comforter-



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JCPenney Home Emma Quilt

JCPenney Home Emma Quilt



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Liz Claiborne Classics Collection Cotton Tencel Lyocell Damask Stripe Duvet 3-Piece Set

Liz Claiborne Classics Collection Cotton Tencel Lyocell Damask Stripe Duvet 3-Piece Set



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Home Expressions Tie Dye Reversible Complete Bedding Set with Sheets, Color: Gray

Home Expressions Tie Dye Reversible Complete Bedding Set with Sheets, Color: Gray

Home Expressions


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Larkspur Microfiber Reversible Down Alternative Comforter Set

Larkspur Microfiber Reversible Down Alternative Comforter Set

Asstd National Brand


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Hearst Newspapers participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. 

Colin Daniels is a Local Deals Curator for Hearst Newspapers. Email him at [email protected]



The products and services mentioned below were selected independent of sales and advertising. However, Simplemost may receive a small commission from the purchase of any products or services through an affiliate link to the retailer's website.

‘Tis the season for sparkling lights, delicious treats and family get-togethers … and realizing the accommodations you’ve set up for your guests might need a little update.

Of course, the holiday season is not exactly the time you want to spend more money, given all the gifts and expenses that are already stretching your bank account a little thin, but don’t worry. If you’re in need of a new bedding set for either your bedroom or a guest room, JCPenney is having a huge sale you’ll definitely want to check out ASAP — but hurry, because it ends soon and you don’t want to miss out.

Now through Dec. 11, you’ll get their five-piece king or queen quilt sets for just $37. Regularly $120, they are currently 58 percent off, but you’ll get an extra 30 percent off when you use code 6ACTNOW at checkout. That’s a savings of more than $80!

jcpenney photo

Each set comes with two decorative pillows, a quilt and two standard shams. You can choose to ship your order to your home or a store near you, and it will arrive before Christmas. You can also choose to pick it up in-store for free if it is in stock at your local JCPenney.

While they only have two styles available, both feature a scroll pattern and definitely look like they’ll add some elegance to the room.

Choose from this Austen set in blue and white, or this Zailey set in blue, pink and white.

You’ll also find a few other bedding sets at the same price, including this Eliza set, which comes with a sham, comforter, sheets and pillowcase.

This Bingham set is also on sale and includes sheets, a comforter, pillowcases, a sham and a bed skirt.

Will you be ordering some new bedding before this deal ends on Dec. 11?

Categories Deals, Holiday & Seasonal, Home, Money, Products, Save MoneySours:

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