[Interview] How Samsung “Unpacked” the Galaxy Note8
At Galaxy Unpacked , Samsung Electronics demonstrated – on a very big stage with even bigger effects – how the Galaxy Note8, its newest flagship smartphone, is designed for people who have big dreams. Held in New York on August 23, the event was well received by both the media who were in attendance as well as viewers who tuned into the event livestream all around the world.
Josh Kim, Daeun Alison Han and Heesung Lee, members of the Global Brand Marketing Group of Samsung Electronics Mobile Communications Business, discuss what it took to put the large-scale event together, as well as some of their favorite Unpacked moments.
Q. What was the main focus of the Galaxy Note8 Unpacked event?
Kim: This Unpacked event was all about celebrating the return of the Note and showing our appreciation for Note fans. In fact, we invited Note fans to the event. DJ Koh began his opening keynote address by expressing his gratitude for Note fans and their continued support during the past year. One fan was brought up on stage during the Galaxy Note8 camera demonstration, while others were featured in a video at the end of the event. Being able to make our fans a central part of the event made it all the more special.
Q.The fan video played at the beginning of the show was especially moving. Can you tell us a little more about it?
Han : We learned a lot from the Galaxy Note7 incident, including how loyal our Note users are. The faith that our Note fans demonstrated for our product was what kept us going in this journey.
We wanted to express our gratitude to these fans, and after receiving their permission, compiled many of their comments to create our Note fan video to convey that message. The process of gaining permission from each and every one of them was not easy, but after posting the video, we received a lot of positive feedback regarding Samsung’s sincere attitude. This was a great source of encouragement for myself and the team.
Q. Both the media and viewers who tuned into the Unpacked livestream were particularly impressed by the stage. What was the idea behind its design?
Kim: We wanted to present a launch event that was just as innovative as the Galaxy Note8 itself. So, we installed two floor-to-ceiling screens and one that stretched across the floor to create a box-like stage. Utilizing special 3D effects, we were able to create the illusion that the stage was “unpacked” at the moment of the product unveiling. In a similar way, we were able to make a number of giant S Pens appear as if they were standing three-dimensional objects. It was our first time attempting this.
For spectators to get the full effect, the location of the livestreaming cameras had to be just right, and this took a bit of trial and error. Those who watched the livestream gave us great feedback – it was even better than I expected!
Q. What elements do you consider when deciding on an Unpacked venue? Why did you choose the Park Avenue Armory for this event?
Kim: The two most important factors to consider when selecting a venue for an event like Unpacked are seat capacity and space for a stage. It should also be iconic. The Park Avenue Armory ticks all the boxes. It’s a beautiful venue. It’s widely known. And it had enough open space for us to realize the design that we wanted. Conversely, other venues with fixed stages would have limited us in terms of stage design.
Q. The venue’s entrance hall was decorated with a number of Samsung’s The Frame TVs, which displayed stunning S Pen-created artworks. Is there a reason why you incorporated another Samsung product into the event?
Kim: When deciding on the décor for the event, we contemplated how we could cultivate a refined atmosphere that harmonized with the Armory’s classic ambience. We determined that The Frame TV would be the most suitable medium for displaying our content, which is why we collaborated with Samsung’s Visual Display Business. It turns out it was a fantastic choice!
Q. Are there any particularly memorable moments that stick out from this year’s Galaxy Note8 launch?
Kim: At the end of the main event, the Galaxy Note8 and New York cityscape remained displayed on the stage screens. We had anticipated that attendees would immediately head to the experience zone after leaving their seats, so it was a great surprise to watch many of them walk directly to the stage to snap a few selfies. It was completely unexpected and because I had personally been involved with the stage design, I was particularly touched by this.
Q. Walk us through the process of planning an Unpacked event.
Kim: We start planning each Unpacked event months before it actually happens. As soon as the schedule is confirmed, we make a list of potential venues. In fact, while we were preparing for this past event, we were simultaneously looking for a space for the next Unpacked.
Two to three months prior to the event, we draw up general plans covering everything from the event theme and stage design to show effects and demonstrations. We begin setting things up onsite about a week before the product launch and work in earnest until the big day.
Q. How do you come up with new event concepts?
Kim: Typically, we refer to other large-scale events and see how they incorporate different effects such as hologram lasers and 3D effects into their presentations. Sometimes we meet with companies that develop these technologies. But we always try to innovate even further to deliver the wow factor and truly differentiate our events.
Q. What’s the most challenging part in making sure each event goes smoothly?
Lee: When scripts are confirmed, we start creating presentation slides. However, finalizing the slides takes a long time since we have to accommodate different requests from multiple departments. Because this isn’t always feasible, changes are often made right up until the last minute.
From time to time, we also have to deal with unexpected complications. During the Galaxy Note8 launch, for example, we experienced a number of power outages prior to the event because we were using so many devices to achieve the best possible effects. Fortunately enough, the event went off without a hitch.
We also did not anticipate how much interest there would be in Unpacked. We were really surprised at the sheer number of people who showed up to participate, including many who hadn’t even pre-registered.
Q. How does it feel to be a part of a team that organizes a globally recognized event?
Kim: It can be a bit stressful, as months of work essentially all boil down to a one-hour event. We work tirelessly day in and day out to ensure that no mistakes are made, but in the end, there are always a few unexpected situations that require quick thinking and creative solutions. Nevertheless, nothing is more rewarding than watching an Unpacked event successfully unfold and getting positive feedback from the audience.
Check out the highlights of Galaxy Unpacked in the video below.
Samsung Galaxy Note 8: Here is how to watch the launch event live
tech2 News StaffAug 23, IST
Samsung is set to unveil its upcoming smartphone, the Samsung Galaxy Note 8 in its second ‘Unpacked event’ of the year. The smartphone giant is holding the ‘Unpacked event’ in New York City on 23 August at PM Indian Standard Time. Considering the timing and importance of this upcoming device, it is certain that people would want to watch the event live.
Image Credit: Samsung
Considering the interest surrounding the Note 8 despite the forgettable tale of Note 7, Samsung will hold a live stream of the event on various channels so that interested users can watch the event live without any inconvenience.
To start things off, the company will stream the launch event on its YouTube channel. In the meantime, you can bookmark the ‘Samsung Mobile’ channel to ensure that you get notified about the launch event live stream on your YouTube homepage.
Prospective viewers can install the Android or iOS versions of its ‘UNPACKED ’ apps to register, check information about the event or watch it live. If you don’t want to install the unpacked app and already have the Facebook app on your smartphone then you can head over to ‘Samsung Mobile’ Facebook Page to check the live steam on Facebook.
You can turn on the ‘Live’ notifications for the page or set a reminder for Facebook to remind you when the steam starts.
If you don’t want to install any apps at all then you can head over to the Samsung ‘Unpacked’ event page or the Samsung India website on Google Chrome to check the live stream.
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[Photo] Worldwide Galaxy Note8 Events Kick Off Launch of Samsung’s Latest Smartphone
Over the past few days, Samsung Electronics introduced the highly anticipated Galaxy Note8 to the public in China, the UAE, South Korea and India via a series of interactive events and demonstrations. Attended by global media and Note fans alike, the events highlighted how Samsung’s new smartphone enables people to do bigger things.
With approximately 1, people including media and partners in attendance, the Galaxy Note8 launch event was held at Beijing’s Art District.
DJ Koh, President of Mobile Communications Business, Samsung Electronics, noted in his keynote address, “Samsung will continue to make persistent efforts to gain the trust and love of Chinese consumers through our technology and high-quality standards.”
Sajeev Jesudas, President of UL, a global independent safety science company and one of Samsung’s key strategic partners, discusses the rigorous device and battery safety compatibility test protocols of the Galaxy Note8.
The Galaxy Note8 features optimized services for Chinese consumers, as outlined by Roger Chen, Vice President of SCIC Contents Strategy Group. New partnerships include WeChat Pay, which along with AliPay makes it easier for Samsung Pay users to make mobile payments, and Mobike, China’s quickly growing bike sharing platform that allows users to unlock a bike by scanning its QR code with their Galaxy devices.
Attendees of the Beijing launch event try out the Galaxy Note8 for the first time.
Marking the Galaxy Note8’s entry into the UAE, Samsung Gulf Electronics hosted a launch event at the Rixos Premium Dubai Hotel in Dubai. The event brought together well-known personalities from the Gulf Cooperation Council (GCC) region to showcase how the features of the Galaxy Note8 help people to get things done.
Event attendees in Dubai get hands-on with the Galaxy Note8 as well as other Samsung Galaxy devices such as the Gear and Gear VR in the Experience Zone.
In celebration of the Galaxy Note8 launch, Samsung Gulf Electronics (UAE) installed a giant display of the Galaxy Note8 made up 37, LED lights in Dubai’s Burj Park. At the event, the company was presented with a certificate from Guinness World Records that named the display the “largest LED structure” in the world.
These daytime (top) and nighttime (bottom) images were captured from the th floor of the Burj Khalifa.
Seoul, South Korea
Members of the Korean press get a first look at the Galaxy Note8 at the launch event in Seoul.
A participant experiences the new camera features of the Galaxy Note8 in the Experience Zone.
Photographer Daun Kim (top) and webtoon creator Chisung Lee (bottom) demonstrate the ways that the Galaxy Note8 has empowered their leap into bigger things by highlighting how the device’s features add value to their everyday experiences.
New Delhi, India
At the Galaxy Note8 launch in New Delhi, Hyun Chil Hong, President & CEO, Samsung Southwest Asia, announces that Samsung’s Bixby Voice will now understand English in Indian accents.
Some members of the Indian press explore the features and services of the Galaxy Note8 in the Experience Zone.
Watch Samsung’s Galaxy Note 8 Unpacked event live right here
Today is Samsung day. The company is about to unveil its new big phone — the Samsung Galaxy Note 8. While there have been leaks of the new device, the company could surprise everyone with new software features and new components.
The event will start at 11 AM in New York, 8 AM on the West Coast, 4 PM in London, 5 PM in Paris and midnight in Seoul.
It is going to be live streamed by Samsung and I’m going to embed the player right here. So please refresh this page once we get close to the event. Update: Live stream is live.
Also worth noting, Samsung is going to talk about safety. The Samsung Galaxy Note 7 was a great phone, but it was also a phone that literally caught fire. The Samsung Galaxy S8 has been doing well, so it seems like people have been forgiving. But it’s hard not to think about the fire incident.
Event 8 samsung note
First - black (negro), the second - prickly (in pimples), the third - crazy (I call him that because he has such a frenzied pace, so head speed - as. Much as the eyes climb on his forehead), well, and the fourth - the universal (Siamese twins) double - it can be put in both pussy and ass at the same time.
And the words: "nothing superfluous" - it means I have to go to the toilet and take off my panties there - and go to his office already without panties.Samsung Galaxy Note8 Unpacked - Full Replay
And who will hand over the session for me. You. Wolf's upper lip curled into an ingratiating smile and, a second later, the window panes clinked pitifully at his positive response. And half an.
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Opening the wine, I poured it into glasses. Soon she moved up to me and said that we needed a drink for brotherhood so that it would be more convenient for me to call her Nadia. Having drunk on brotherhood, I took the initiative, bringing my lips closer to her.
I have never had such a kiss. It's like comparing the current port "Three Sevens" and good wine, the memory of all at least some remarkable moments of my life was slowly erased.