Little baby bum scout

English nursery rhyme YouTube channel

Little Baby Bum (also known as LBB and LittleBabyBum) is a British children’s animated series created in by UK-based Derek Holder and his wife, Cannis Holder.^[2] The show revolves around Mia, a young girl, her family, peers and a group of anthropomorphic characters. The format of the show is 3D animated videos of both traditional nursery rhymes and original children's songs, but with a modern aesthetic,^[3] supporting child development of language through song and repetition. It was acquired by Moonbug Entertainment in The show is available on YouTube,^[4]BBC iPlayer,^[5][6] and distributed across SVOD^[7] and AVOD players,^[8] and over 40 platforms including Netflix, Amazon Prime, and Hulu.^[9] Little Baby Bum is available in English, Spanish, Dutch, Brazilian Portuguese, Italian, Russian, Polish, German, French, Chinese and Japanese.^[10]

History[edit]

Derek and Cannis uploaded their first video, Twinkle Twinkle Little Star, to YouTube on 29 August This was followed up, four months later, with their second upload, Baa Baa Black Sheep, a more complex and slightly longer video.^[11][12]

Little Baby Bum's popularity increased after the release of its 2nd compilation of videos which was approximately one hour long. To create a one-hour-long video they combined individual videos into long-form videos. The rationale behind this change was so that "parents wouldn't have to keep pressing the play button after each video had finished."^[11]

The OpenSlate company published a list of YouTube’s 10 most profitable channels of , ranking Little Baby Bum in 4th place with million views and $ million in earnings.^[13]

In June , LBB announced an upcoming live show tour in 30 cities throughout the UK.^[14]

In September , Little Baby Bum was bought by Moonbug Entertainment for an undisclosed sum. By the time of the purchase, LBB had accumulated 16 million subscribers and about 23 billion views across Netflix, Amazon, and YouTube. ^[15][16]

In April , Moonbug signed a deal with Chinese video platform Xigua Video, to host the show on its platform in China. ^[17][18]

Rankings[edit]

Since when the video was posted, Little Baby Bum's minute compilation video of Wheels On The Bus | Plus Lots More Nursery Rhymes | 54 Minutes Compilation^[19] has had billion views and was YouTube's 39th most viewed video of all time.^[20][21] At that time, this video was the most-watched video of all time on YouTube, surpassing Psy'sGangnam Style, and was the first non-music video to reach 1 billion views.^[22]

As of April , Wheels On The Bus had attracted over billion views. It was officially recognized as the number one educational video by Guinness World Records in ^[23]

As of Little Baby Bum was the world's tenth-largest YouTube channel with million subscribers.^[24] In the show attracted over billion monthly views and over 80 million subscribers.^[9]

Merchandise[edit]

LittleBabyBum signed a licensing deal to launch a set of plush toys of its main characters, extracted from the traditional English nursery rhymes, like Incy Wincy Spider and Baa Baa Black Sheep.^[25] This deal was signed with Commonwealth Toy, the same company that makes plush versions of Angry Birds, and also distributes products for Care Bears and SpongeBob.^[25] The plush toys went on general release on 18 May

Little Baby Bum signed a toy master agreement with MGA Entertainment in August in which MGAE is the worldwide licensing agent for merchandise based on the animated show.^[9]

References[edit]

External links[edit]