These Are Some COOL Logo Redesigns😎
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That terrible new McDonald's logo, explained
Over the past few weeks, you might have noticed various brands changing their logos to some frankly terrible designs on social media. It's all thanks to TikTok, with one user's comedy designs taking the internet by storm. The latest to jump on the brandwagon is none other than McDonald's. But is the joke already getting old?
Emily Zugay's design crimes include crude reimaginings of some of the best logos of all time, and the clip art-esque abominations have to be seen to be believed. From Adobe to Amazon, some of today's most recognisable brands have fallen victim to Zugay's, er, talents. And some, including McDonald's, have even embraced the new designs by changing their profile images. Because brands can have a sense of humour too!
The garish designs, complete with misspelled names (McDoalds, anyone?) and horrendous typography have clearly struck a chord, with Zugay's videos receiving millions of likes. And perhaps spotting a golden PR opportunity, several of the corporate victims have got in on the joke, with The Washington Post, Tinder, Nascar, Tampax, the Detroit Lions and even TikTok itself all changing their profile photos to Zugay's redesigns along with McDonald's.
@emilyzugay♬ original sound - Emily’sTikTok.edu
Of course, to call these design fails is somewhat missing the point – Zugay's delightfully dreadful designs are clearly a joke, and they're up there with last year's terrible logo project when it comes to comedy logos. Indeed, we're loving her hilarious videos and hope there are plenty more to come.
But the companies themselves are starting to look a little desperate. The rules of the internet state than when a brand joins in with a meme, the meme is dead – and this particular horse is being well and truly flogged. Like Microsoft's attempt to join in the lols about the Xbox Series X name, it all feels a little "How do you do, fellow kids?"
Zugay's brilliantly awful logos are worlds apart from those supposedly 'premium' logo designs that went viral on TikTok in August. But one thing's for sure – TikTok is proving itself to be quite the destination for designers. It's great to see creativity being championed on new platforms, even for comedy purposes. If you're still not up to speed on how it all works, check out our guide to how to edit a video on TikTok.
Daniel Piper is senior news editor at Creative Bloq, and an authority on all things art, design, branding and tech. He has a particular penchant for Apple products – some corners of the internet might call him an 'iSheep', but he's fine with this. It doesn't bother him at all. Why would it? They're just really nicely designed products, okay? Daniel is also a comedian and national poetry slam champion, and his favourite Bond is, obviously, Sean Connery.
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TikTok is one of the most popular social media platforms in China, also known as Douyin.
You can download this TikTok logo png for free!
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“Want to create your own unique image that includes the new TikTok logo? Upload your preferred Tiktok logo in Canva, then you can create any sort of image with your Tiktok logo”
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WHAT WAS THE INSPIRATION BEHIND THE TIKTOK LOGO?
The new TikTok logo was designed to inspire creativity and brings enjoyment to users and creators. Users love watching other people showcasing their authentic self through comedy, dancing, sports or oddly satisfying videos.
Inspired by TikTok’s mission, the designer of the official TikTok’s logo wanted to create a logo that spoke to the stage that TikTok created for so many talented people.
Tiktok has confirmed that their logo designer is a young person who loves attending concerts, especially rock concerts. The idea of the logo was inspired as the designer stood in the large crowd surrounded by darkness looking up at the bright stage. The design wanted to emulate this experience on the TikTok logo design. The designer wanted to create a logo that would reflect the experience of being in a theatre of sorts and watching creators express themselves. To do this, the designer chose the colour black as the background of the logo to excite users for the performances behind the app.
Once the sketch of the music note was completed, the designer wanted it to look distinctive against the black background. So, an electronic wave effect to the 2D design was added. Multiple iterations of the music note were tried and then selected the one that was most appealing to the eye.
The new TikTok logo feels cool and exciting while standing out from the other apps on the home screen, this way, it resonates with the users’ experience on TikTok.
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The designers and creators of the TikTok logo have chosen a simple yet perfectly legible sans serif font type.
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ABOUT THE LATEST TIKTOK LOGO
Since the first TikTok app release in 2016, TikTok logo has had only minor changes and modifications. The Tiktok app and its logo were launched in China under the name of Douyin.
While the Douyin name was used in China, the app was launched internationally as TikTok.
In 2017, ByteDance (TikTok parent company), purchased a social media app Musical.ly and merged it with TikTok.
The new TikTok logo consists of the following two parts: the musical “d note” and the wordmark.
The parts can be positioned in several different ways.
The wordmark can be placed under the note, and in this case, the note will be comparatively large.
When the note is placed to the left of the text, it is only slightly larger than the letters.
The “d” symbol hasn’t gone through any notable modifications since it was launched. The wordmark, on the contrary, was slightly tweaked in 2019.
In the original wordmark, “Tik” and “Tok” were given as two separate words: a gap can be clearly seen between them. While this was the most notable difference, it wasn’t the only one.
The glyphs themselves looked vaguer, there were fewer clear angles. For instance, the ends of the top bar on the “T’s” or the “k’s” on the original logo.
🚀 Most read > The latest count of TikTok users worldwide
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The new latest TikTok logo palette features:
- A light aqua shade
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Other popular logos:
🔥 Trending >The World’s Most Popular Tiktok Influencers
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TikTok: What is the Name Logo Challenge? The creative trend that’s really clever!
Anew challenge is going viral on TikTok called the Name Logo Challenge, and this one’s actually really clever – here’s exactly what it is!
There’s a whole genre of TikTok challenges that are all based around art. People on the internet are really creatively talented and love to share their work online, and the world loves to see it.
One popular trend is going viral at the moment called the Name Logo Challenge, and it involves artists doing something really clever with people’s names. Find out more below!
What is the Name Logo Challenge?
Lots of people on TikTok are doing the Name Logo Challenge, and the hashtag #namelogochallenge already has 125 million views.
The challenge involves taking the letters of someone’s name and combining them to form a logo.
Lots of TikTok users are taking requests from their followers, and then uploading the video to show everyone exactly how they do it.
How to do the Name Logo Challenge
To do the challenge, you’ll need some sort of software that enables you to draw digitally. The most popular one that people use is the Procreate app that is available for iPad on iOS, along with the Apple Pencil.
Once you’ve got the right software, you need to choose a name. Then, you can begin forming the logo.
Write down each letter of the name on top of each other to make a sort of pattern, combining them so that it forms a shape. Then, add colour to the logo and personalise it in any way you like.
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What could you use the logo for?
Once you’ve created your logo you can use it for anything you want.
Maybe you’re thinking of starting a business and you were stuck on ideas for a logo. Or you could use it as branding for your social media accounts. Or some people even create them to get as a tattoo! The possibilities are endless.
In other news, Why did singer Jason Derulo and Jena Frumes break up?
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