Giveaway template instagram

Giveaway template instagram DEFAULT

RafflePress Blog

Running a giveaway on Instagram is a great way to boost your audience and increase brand awareness. But how do you know what does and doesn’t work? Researching Instagram giveaway examples can provide great insight into what works for other brands. 

So in this article, we’ll share the best Instagram contest examples so you can try them out for your own business and reach the same level of success.

But first, let’s take a look at how running giveaways on Instagram works.

How Do Instagram Giveaways Work?

You can make an Instagram contest work in any number of ways. And there’s no right or wrong way to do it. How your contest will look largely depends on what you want to achieve for your business.

Here are a few reasons why you might want to do an Instagram giveaway:

Furthermore, your contest’s goal will define the actions you’ll need fans to take to enter. So think about what you can ask participants to do that will result in meeting your goals.

For instance, you could ask people to refer friends or visit your Instagram profile to increase your followers.

refer a friend instagram giveaway post example

Or, to improve website traffic, you can ask them to leave a comment on a blog post or visit a product page in return for more entries.

However, when creating any giveaway, you should take your fans’ likes and dislikes into account. There’s little point in giving away something your fans aren’t interested in.

So keep your contest prize ideas and methods of entering as relevant to your audience as possible.

Now let’s explore how to do a successful giveaway on Instagram.

How Do I Do A Giveaway on Instagram?

There are many ways to run competitions on Instagram and plenty of tools to make the whole process easier. A giveaway tool takes the pain out of organizing your contest’s details and offers a way to keep everything all in one place.

If you’re interested, we’ve compared a number of the best contest tools in our comparison article: Rafflecopter vs. Gleam vs. RafflePress.

And from comparing all the pros and cons, we settled on RafflePress as the best tool for creating an online contest.

RafflePress Online contests

RafflePress is the best WordPress giveaway plugin around right now. And with its modern interface, drag and drop giveaway builder, and viral giveaway templates (Including an Instagram contest template), you can create any contest. 

Even better built-in social actions help you grow your email list, website traffic, and social media followers with viral contests.

We’ve also put together a step-by-step guide for running an Instagram giveaway with RafflePress here.

How to Track Instagram Giveaways

You might also be wondering how to track your contests on Instagram. And RafflePress has this covered too. Because your promotions are in one central dashboard, it’s easy to manage multiple giveaways all at once.

view your giveaway users

From there, you can quickly check the number of entries, end-dates and draw winners for your contests.

But if you want to go a step further, you can use a WordPress analytics tool like MonsterInsights to track visits to giveaway landing pages, referral traffic, and website activity.

MonsterInsights overview report

And with MonsterInsights dashboard reporting, you can see the results right from within WordPress. Then you can see which strategies have the best results for your promotions, which you can use in future giveaways.

Check out this MonsterInsights review to learn how it works.

Now we’ve covered the basics, how about we look at some of the best Instagram contest examples for you to try.

13 Instagram Giveaway Examples to Try

Below you’ll find some excellent examples of Instagram Giveaways and ideas to use for your account.

1. News-jacking Instagram Contest Example

Our first offering is a classic example of what we call news-jacking. Newsjacking is when a brand or business uses trending news topics to boost engagement and attract potential customers.

Newsjacking instagram giveaway examples

In this example, a famous coffee brand uses the news of a virus spread as an excuse to promote their brand with a giveaway. And their main goal is to grow their audience.

To be in with a chance to win the contest and get extra entries, fans should take the following actions:

  • Like the post
  • Tag a friend in the comments
  • Leave a comment
  • Share the post in their Instagram story (optional)

If you were to run this type of Instagram contest using RafflePress, you could use the Instagram giveaway template. It comes with actions to visit your Instagram account and to view an Instagram post or video.

grow your instagram following template

2. Pick A Favorite Product Instagram Giveaway

Next up, we have a giveaway post that promotes a product range. The post includes a slideshow of 4 different versions of the product and gives people the chance to win 1 out of the 4 by picking their favorite.

Pick a favorite product instagram giveaway post examples

The fans have to take the following actions:

  • Follow 2 brand Instagram accounts
  • Like the post
  • Comment with their favorite version of the product
  • Tag some friends
  • Repost the contest as a story (optional)

You can create these types of Instagram contests in RafflePress by choosing the Instagram template as suggested above and including the Surveys and Polls entry action.

rafflePress surveys and polls

This action lets you set up a quick poll where people can easily vote on their favorite. Just make sure you include an image with all prize options labeled clearly.

3. Seasonal Instagram Giveaway Example

This cute Instagram contest example uses the start of a new season to promote their account and products. They’re giving fans a chance to win a seasonal edition of their product in return for engagement on their giveaway post.

Seasonal Instagram giveaway examples

Fans need to simply tag a friend to enter.

Smart brands can capitalize on this idea by turning it into a social media photo contest with viral refer-a-friend entries. All you’d need is to ask people to post a picture with your product in different seasons and refer friends for extra entries.

Upload a picture action

4. Instagram Contest With Multiple Winners

There’s no rule saying you can’t have more than 1 winner of your giveaway. In fact, including multiple winners can help you promote different products. 

In this bright example, a tattooist gives followers 3 chances to win, with the first prize being a free tattoo.

Multiple winner instagram contest example

To enter, fans need to:

  • Follow the brand account
  • Like the giveaway post
  • Tag 3 friends

Because this contest is all about building a following, the Instagram contest template from RafflePress would be ideal.

Grow your Instagram following template

You could even go a step further by creating a branded hashtag to keep track of and promote your contest.

5. Trending Product Instagram Contest Example

Next is an excellent example of a business using the popularity of a product to grow its account. The product is high value and popular due to the impending launch of the game included. 

Trending product Instagram giveaway examples

Big-ticket items such as this are highly desirable, so that they will drive tons of entries. What’s more, it induces the fear of missing out on those people who are desperate to get their hands on it.

Because this is a simple like, tag and comment contest, it’s easy to recreate in RafflePress with the social and refer-a-friend actions.

Click Actions to choose your raffle entry methods

This action saves your contest post from being clogged with comment spam and helps you keep everything organized.

6. Holiday Giveaway on Instagram

Smart marketers know the best time to run a promotion is when there’s a public holiday or event. The holiday in question will be at the top of peoples’ minds, making relevant content more noticeable.

Public holiday contest example

In this case, the holiday is St. Patrick’s Day, and the brand uses it to promote its sticker business by giving away a ton of stickers.

Even though it’s a simple prize, it’s an effective way to reward loyal followers and grow your following simultaneously.

7. Product Feature Instagram Giveaway Post Idea

Next up is a contest from a larger brand that features their products as part of a prizes bundle. It’s a great example of 2 related brands working together to promote their businesses. And it works because it taps into the audience of both brands for a greater reach.

Product feature instagram giveaway examples

For a chance to win this bundle of breakfast goodies, fans need to follow the 2 brands featured and tag a friend in the comments.

8. High-Value Beauty Instagram Contest Example

In this example, the beauty brand Benefit Cosmetics team up with a relevant brand to raise awareness for their products. Again, they’re using their combined audiences to run their contest and promote it to a broader audience. 

Instagram beauty contest example

To enter, users need to complete the following actions:

  • Follow both brand accounts
  • Like the contest post
  • Tag 3 friends and each brand in the comments
  • Share the post to their Instagram feed via stories (optional)

An easy way to improve the quality of contest entrants for this giveaway, they could use RafflePress to accept user-generated content.

Share a photo

By asking people to upload photos of their best beauty looks, they could feature the content on their websites to gain extra traffic. 

9. Choose Your Prize Instagram Competition

For this contest, entrants get the option of choosing any bike of their choice as the prize. This giveaway idea encourages people to visit the product website and browse the opportunities on offer, resulting in more traffic.

Choose your prize Instagram contest example

Furthermore, the entry options encourage friend referrals to reach a wider audience by:

  • Liking the post
  • Following the brand accounts
  • Tagging friends in the comments
  • Reposting using the branded hashtag

You could quickly improve engagement in this contest by including a question or poll asking for their favorite choice.

contest poll

10. Follower Milestone Instagram Contest Example

Sometimes reaching a milestone can be a great excuse to run a contest and celebrate. And this brand’s giveaway post does just that for achieving a 7k follower milestone. In return, they’re offering 2 surprise boxes, which improves the chances of people entering.

follower milestone instagram giveaway examples

Let’s face it; a surprise is much more tempting. What if you miss out on something awesome?

If you’re feeling extra generous, you could include an automatic entry option, which lets visitors enter instantly without any further actions needed.

RafflePress automatic entry

11. Instagram Hashtag Promotion Contest

You may have noticed there are hashtags for everything nowadays. And the same can be said for giveaways. Instagram has a giveaway hashtag specifically for Wednesdays called #winitwednesday

Regular giveaway hashtags can increase the reach of your contests. This is down to the hashtag being so popular that people actively seek it to find cool competitions to enter.

instagram hashtag contest example

This brand uses a hashtag contest to promote its product and increase contest entries. They also encourage engagement by asking people to explain why they want the product.

You can even use this tactic to gather market research.

12. Influencer Instagram Giveaway Idea

Ever thought about working with an influencer to promote your brand? Doing so can open you up to a whole new audience of engaged potential customers.

Even better, because influencers have significant ‘influence’ over their followers’ purchase choices, it’s an excellent opportunity to increase product sales.

Instagram influencer giveaway examples

In this Instagram giveaway post example, a brand clearly partnered with an influencer to promote their products, resulting in tons of engagement and traffic to both parties.

13. Instagram Cash Giveaway Example

Offering cash as a prize for your contest can be a quick win for all businesses. There are no fancy product shots to take. And money is easy enough to transfer via the likes of PayPal and so on.

Instagram cash giveaway example

And to ensure that everyone’s entered correctly, you can use the entry verification methods included in RafflePress.

They’re particularly helpful for high-value prizes like cash to ensure all entrants have followed the rules. You can learn more about verifying actions in the documentation here.

14. Like and Comment Instagram Contest Example

Instagram like and comment contests are probably some of the most popular giveaway ideas on Instagram. It’s easy for people to enter and requires minimal effort on the brands’ part.

Yet managing and verifying all those likes and comments can be difficult if you attract tons of entries.

This Instagram giveaway example generated almost 6,000 likes and almost as many comments. That’s a whole lot of people to qualify.

instagram like and comment contest example

To make things easier, you could use RafflePress to run your like and comment Instagram contest.

Just include the action for users to visit your Instagram post and invent your own, asking them to leave a link to their comment.

The great thing about taking this approach is all the entries will be right inside the entry management dashboard. This makes it easier to see at-a-glance who has qualified correctly.

Then you can use the built-in random winner picker to announce the winner of your contest.

15. Tag a Friend Instagram Contest Example

You can use a similar approach to the previous Instagram contest with this example. In this giveaway post, users are asked to tag a friend in the comments and follow 2 different Instagram accounts to enter.

Tag a friend in the comments instagram giveaway examples

With RafflePress, you can simply ask users to visit each Instagram account. After encouraging people to tag a friend in the comments, you can ask them to link to their comment using the Invent Your Own entry action.

That way, everything’s all in one place.

Instagram Giveaway FAQ

Is it legal to do giveaways on Instagram?

A: Yes. Running an Instagram giveaway is legal. However, you should check any laws that might apply in your area to stay compliant. You should also include the rules and terms of eligibility when running your giveaway or contest.

How long are Instagram giveaways?

A: Your giveaway duration depends on the type of Instagram giveaway you run. Most giveaways last around 7 days to give users plenty of time to enter but keep a sense of urgency.

And that’s it!

In this article, we’ve shared successful Instagram giveaway examples you can use for your promotions.

If you’d like to find more places to promote your website, check out our list of the best online sweepstakes websites here.

You can also follow us on Twitter, Facebook, and YouTube for more great content.


Create The Ultimate Instagram Giveaway (Free Template Included)


Instagram giveaways are a fantastic way to gain followers and grow engagement. However, they have to be done correctly.

First of all, Instagram giveaways are NOT LIKE Facebook giveaways. In fact, all too often I see people trying to run them in the same matter.

Instagram operates in an entirely different way and is equally (if not more challenging) to grow than Facebook. Unlike Facebook, you cannot easily share and redistribute content on Instagram. There are NOT thousands of people in communities at your disposal.

Instead you have to rely on an image’s comments. Everything you do to grab attention (outside of this secret stories trick), relies on the engagement you receive in your comments.

Therefore in most cases, a successful giveaway is ran through the comments of a photo. Below I show you examples and walk you through exactly what you need to do to run a giveaway ( I also include a free template to help you out!)



There are a couple of different ways you can run an Instagram giveaway. However, the tag and follow method is the easiest - the method I’m choosing to show you in this post.

As you can see above, I teamed up with a few brands for this particular giveaway. They provided the product and I provided the bulk of the followers.

However, you can also team up with other influencers (along with brands) to really give your own following a boost.

The goals of this type of giveaway are as follows:

  • Gain followers for yourself

  • Gain followers for your partners/brands

  • Build brand awareness for everyone

  • Give yourself an engagement boost through comments

The sky is really the limit with how many influencers and brands you can work with. Generally, the bigger the accounts and the bigger the reward… the better the results.


The tag and follow method works as follows:

  1. Find a couple influencers/and or brands to partner with (yes you can do it on your own as well - however, the more individuals with quality accounts generally means the more followers for everyone)

  2. Each influencer will drop identical posts on their page (similar to the one below or above).

  3. The posts will require participants to follow all accounts and tag friends.

  4. Using a random comment generator, you will come up with a winner (or winners) in the end.

  5. Giveaways can be as short or long as you want. I recommend no more then a week.


As I previously recommended, find one or two other influencers to partner with. That way, when you create your follow thread, you have the ability to gain followers from that influencer as well.

So for example your rules would say:

  • Follow: @nicolestoneoutdoors, @krystenpotega, and @nebraskamuskiegirl.

  • Tag a Friend (more friends more entries)

The rules will look something like this:


The individuals entering the contest will leave comments like this:


As you can see - they are tagging 3 friends. You can have them tag as many friends as they want.

The goal is that the people who are tagged will then start to follow you. It’s that simple. 


What I recommend doing is find one or two other influencers to partner with. That way, when you create your follow thread, you have the ability to gain followers from that influencer as well.

So for example your rules would say:

Follow: @nicolestoneoutdoors, @krystenpotega, and @nebraskamuskiegirl.

Below is another example of a giveaway I did with another influencer. As you can see she announced the winner afterword in the post.

We will go through options on picking a winner below.



As tempting as it is to favor one of your most loyal followers or friends… don’t. When picking a winner, you want to be as fair as possible. If you entered a giveaway, don’t you hope that the winner is randomly chosen and not predetermined? If people think you are favoring people they will stop participating.

When picking a winner, the easiest way to do it is by using an online generator or app. Here is a list of apps you can use:

Also doing a random Google search for apps and generators will give you plenty of more options.


Once you pick a winner, make sure you get them their winnings as soon as possible. Once they receive it, have them send you a promo and a story shoutout. Then people will see validity in your giveaways and continue to participate in future contests.


Before you begin your giveaway, make sure you reference Instagram’s terms of service first. You can read it here.

You also have to state that you aren’t affiliated with Instagram. Below I share a template for you to add to the bottom of your giveaway.


Copy and paste the following to your giveaway post:

“Per Instagram rules, I must mention this giveaway is in no way sponsored, administered, or associated with Instagram inc. By entering, entrants confirm they are 18+ years of age, release instagram of responsibility, and agree to instagram terms of use. No purchase necessary”.

However, to make your life easier, you can simply download my FREE Instagram giveaway template right here:

After you download this template, make sure you change the placeholders to your specific Instagram accounts and use niche specific hashtags.

If you are looking to grow your Instagram, I also recommend you read the following:

How to run an instagram giveaway easily with success! #marketing #influencer #blogger #instagramgiveaway #socialmedia
The complete guide to running your own Instagram giveaway #socialmediainfluencer #giveaway #Instagramtips

How to Grow InstagramSocial MediaInstagramMarketing

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How to Make Giveaways on Instagram (the Smart Way)

Are you looking for easy ways to run an Instagram giveaway? As the most popular social media network for visual content, Instagram’s the perfect place to create viral giveaways that raise brand awareness and drive traffic to your website.

In this article, we’re going to show you how to make giveaways on Instagram the smart way to engage your target audience and skyrocket your business growth.

Before we dive in, let’s look at why creating a giveaway on Instagram is a smart idea for your business.

Reasons to Make an Instagram Giveaway

Regardless of whether your brand’s new to Instagram or you already have an audience, running an Instagram giveaway or contest is a great way to build relationships with your fans.

Moreover, running a giveaway on Instagram can…

  • Help you grow your followers faster than those who don’t run contests
  • Encourage your audience to engage more with your brand, resulting in your content showing more prominently in the feed
  • Develop stronger relationships between you and your audience, creating an emotional connection
  • Help you tease and preview upcoming products or releases to generate excitement
  • Drive followers to create user-generated content you can use as valuable social proof to improve your brand’s trustworthiness

Even better, Instagram giveaways can catch the attention of influencers in your niche, which can drive tons of traffic to your website.

Smart Ways to Make Giveaways on Instagram

Now that you know why creating an Instagram contest is beneficial for your business let’s get started by showing you how to make a giveaway on Instagram to boost your brand.

1. Define Your Reasons for Running an Instagram Giveaway

Before you set up your giveaway, you should figure out what you want to get out of running one. This means setting clear goals defining the results you want to achieve. If you don’t create a set of goals, you’re not serving your business in a way that helps it grow. Instead, you’re just giving something away for free without any tangible results.

The goals you choose for your contest will impact every decision you make further along in your campaigns like the prize you choose, the type of content you create, and how you’ll promote your giveaway.

For example, check out this giveaway from Best in Travel Group.

Best travel group maldives giveaway example

The image used for their contest showcases precisely what people have the chance to win and identifies the post as a giveaway.

When you look at the caption, you can see their giveaway goal is to grow their Instagram audience.

To reach that goal, the conditions for entering include:

  • Commenting on the post
  • Tagging a friend
  • Following the brand and partner’s profiles

With clear giveaway goals, this brand makes it easier to get the results they want. What’s more, it also helps participants understand what to expect and how they can enter.

Your goals might look different from this example. Here are some ideas that might align more with your business needs and how you can achieve them:

  • Increase email sign-ups: ask users to subscribe to enter your giveaway.
  • Boost website traffic: get people to visit a blog post or web page.
  • Improve user engagement: ask users to submit photos featuring your products.
  • Raise brand awareness: get participants to share your giveaway on their social channels.

2. Learn Instagram’s Rules for Giveaways

Once you know what you want to achieve from your giveaway, it’s good to check out Instagram’s rules for running promotions on their platform.

There are several guidelines for running contests on Instagram that you’ll need to follow. Otherwise, you could be at risk of having your giveaway shut down.

To make sure you’re on the right track, you should include the following information in your giveaway post:

  • Your rules for entering the giveaway
  • Who’s eligible to enter your contest
  • Relevant regulations related to your prize like age restrictions etc
  • A statement acknowledging that Instagram isn’t responsible for the giveaway

If your rules aren’t clear, Instagram reserves the right to remove your content.

Once you understand these rules and have created a set for your giveaway, you’re ready to choose a prize.

3. Choose a Relevant Prize

After planning your Instagram giveaway, the next step is to choose a relevant prize. Your prize acts as the bait to reel in participants, so if it isn’t desirable enough, you won’t see as much engagement as you’d like.

Picking a prize is relatively easy if you’re an eCommerce business or a brand that sells consumer products, as you can offer free products as the prize. However, software companies will need to do a little more research to offer a prize that your audience will love.

Instagram giveaway prize ideas

An easy way to do that is to look at your Instagram insights to view an overview of what’s most relevant to your fans.

Alternatively, you can partner with complementary brands to give away a high-value prize bundle. This is a win-win for everyone involved as each brand can increase product awareness and broaden their audience all at once.

If you need more inspiration, check out this list of proven contest prize ideas.

4. Create Your Instagram Giveaway

Now that you’ve planned your contest, defined your rules, and picked a fantastic prize, it’s time to start creating your giveaway. The most common approach for this is to create a new post on Instagram and go from there. 

Yet there are several drawbacks to this approach, such as:

  • It’s challenging to keep track of everyone entering your giveaway
  • You can’t instantly share your giveaway on other social media platforms
  • There isn’t a simple way to collect user-generated content
  • There’s no way to choose a winner automatically

For this tutorial, we’re using RafflePress, the best WordPress giveaway plugin, to make an Instagram giveaway. RafflePress gives you everything you need to build viral contests on Instagram that grow your followers, traffic, and brand awareness.

With the drag and drop giveaway builder, you can craft the perfect giveaway in minutes. Pre-built viral giveaway templates make it easy to tailor your contest based on your business goals. And powerful entry options help you broaden your reach beyond your website and Instagram. 

What’s more, you can track everyone who enters right from your WordPress dashboard, and randomly draw a winner when the contest ends. This saves you from having to dig through tons of Instagram posts to figure out who entered.

With that in mind, let’s look at the steps to make giveaways on Instagram using RafflePress.

Step 1: Download and Install the RafflePress WordPress Plugin

Click here to get started with RafflePress, then download the plugin to your computer.

Then upload the plugin to your WordPress website and activate it. If you need a little help with this, check out this guide to install a WordPress plugin.

Step 2: Choose the Instagram Giveaway Template

Once RafflePress is installed on your website, navigate to RafflePress » Add New to create a new giveaway. 

This opens a page where you can give your giveaway a name and choose a template. RaffePress’s pre-built giveaway templates are designed to help you reach your giveaway goals as quickly as possible.

choose a template for your giveaway

To make a giveaway on Instagram that grows your audience, hover your mouse over the Grow Your Instagram Following giveaway template. Then click Use This Template to launch the RafflePress giveaway builder.

Choose the instagram giveaway template

Step 3: Add Your Prize Details

Inside the RafflePress giveaway builder, you can start entering your prize details. Clicking the pencil icon next to your giveaway title opens a panel on the right-hand side where you can give your prize a name, description, and upload an image.

Add your Instagram giveaway prize details

On the left side, you can enter the start and end date for your giveaway and choose your preferred time zone.

Add the image, time, and start date for your giveaway on Instagram

When you’re happy with your prize details, click the Done Editing button.

Step 4: Choose Your Entry Options

The next step is to choose the ways people can enter your giveaway. With the Instagram giveaway template, the options to visit your profile on Instagram and view an Instagram post or video are added automatically.

Click either option to open a panel on the left-hand side where you can enter your Instagram profile or post URL, make the action mandatory, and choose how many entries that action is worth.

Entry methods for your Instagram giveaway

To add more bonus entries, click the Actions tab, and click any of the actions listed to add it to your giveaway widget.

Choose bonus entries for your giveaway

For example, if you want to encourage viral sharing of your giveaway, click the plus (+) icon next to the Refer-a-Friend – Viral action. Then when you click the action in your widget, you can enter instructions for users sharing your giveaway and choose which platforms they can share it on.

Refer a friend entry method

Repeat this process for every bonus entry you want to include. Make sure you click Save periodically to preserve your settings.

Step 5: Design Your Instagram Giveaway

The next step is to click the Design tab to choose the design options for your Instagram giveaway.

In the left-hand panel, you can choose from 2 different layouts for your giveaway, change your fonts, and choose a custom button color.

Design your instagram giveaway

Then in the Page Background section, you can choose a color for your giveaway landing page’s background or upload an image from your computer. If you have experience with using CSS, you can enter custom CSS to style your giveaway widget in the box provided.

Upload a background image for you giveaway

Step 6: Configure Your Settings

Now click the Settings tab. In the General Settings section, you can change your giveaway’s name, add a custom URL for your giveaway landing page, and more.

General settings to give your giveaway landing page a URL

However, one of the most important sections is the Giveaway Rules. Clicking this option gives you the ability to enter your giveaway rules directly into the widget for users to see easily.

Add rules to your giveaway widget

There’s also a handy rules generator you can use to create a set of basic contest rules. Simply click the +Generate Rules button and answer the questions on the screen, such as your sponsor name, email, etc.

Then when you’re happy, click Generate Rules to add your guidelines to your giveaway widget automatically.

Instagram giveaway rules generator

Step 7: Publish Your Giveaway

You’re almost there…

Now all you need to do is publish your giveaway on your website. RafflePress offers 3 different ways to publish your giveaway, including:

  1. RafflePress WordPress block: Use this option to embed your giveaway in a post or page using the WordPress block editor.
  2. RafflerPress Shortcode: You can use a shortcode to embed your giveaway in the classic WordPress editor, sidebar widgets, or your WordPress theme.
  3. Giveaway Landing Page: This option lets you display your contest on a stunning giveaway landing page free of distractions.

The easiest way to publish your giveaway in a way that maximizes engagement and conversions is to publish your Instagram giveaway using the landing page option.

To do that, click the Publish tab at the top of the RafflePress builder and click the Giveaway Landing Page option and click Save to save your changes.

Publish your instagram giveaway on a landing page

When you click the View Page button, you’ll see a preview of your Instagram giveaway live on your website.

Instagram giveaway created with RafflePress

5. Promote Your Giveaway on Instagram

Once you’ve made your Instagram giveaway, you can’t merely sit back and wait for people to enter. You need to start actively promoting it to ensure as many people participate as possible. Otherwise, you won’t be able to meet your goals.

The first step in promoting your giveaway on Instagram is to craft an announcement post to share with your followers.

Your Instagram giveaway announcement post should include the following information:

  • An eye-catching image to get people to stop scrolling and read your caption
  • Information about the prize you’re offering
  • Instructions for entering the giveaway
  • Your rules and guidelines
  • The URL for your giveaway landing page

Since Instagram doesn’t let users click links in captions, you can add your giveaway link to your Instagram bio and ask users to click the link in your bio to enter.

Instagram giveaway promotion

There are also many other ways you can promote your giveaway, including:

  • Emailing your newsletter subscribers, asking them to join in
  • Adding a popup on your website directing visitors to your giveaway landing page
  • Adding your contest to giveaway directory websites

You can also check out these proven contest promotion ideas for more inspiration. 

6. Choose a Giveaway Winner

When your contest is over, you’ll need to choose a winner. The easiest and fairest way to pick a winner of a giveaway is through a random draw.

It’s super easy to choose a winner in RafflePress randomly. After the end of your giveaway, navigate to RafflePress » Giveaways and click the Needs Winner link on your screen’s right-hand side.

choose the needs a winner link

This shows a list of everyone who entered the giveaway and how many entries each person has. To randomly select a winner, click the Pick Winner button, choose your options, and click Choose Winners Now.

Choose a giveaway winner

The winner is then highlighted in the list of participants. Now you can click to email the winner and tell them the great news.

It’s also good practice to follow up after your giveaway with everyone who entered. You can do that by sending an email newsletter announcing the winner and thanking everyone for joining in.

To keep everyone engaged with your brand and increase the chance of attracting new customers, you can offer a small discount to everyone who entered. 

7. Track Your Giveaway Results

Your final task is to look at the results of your Instagram giveaway. This helps you learn what you did right and how you can improve future giveaways.

The easiest way to get the data you need to improve your giveaways is with MonsterInsights, the best Google Analytics plugin for WordPress.

monsterinsights wordpress dashboard

With MonsterInsights, you can easily track visits to your giveaway landing page, general website traffic, referral traffic, and much more. You can also see all your data within your WordPress dashboard, so you won’t need to leave your site to get the information you need.

With the data gathered by MonsterInsights, you can learn which promotion ideas drove the most traffic to your giveaway page. What’s more, you can use real-time stats to make changes to your contest while it’s running.

Make Instagram Giveaways to Grow Your Brand

There you have it!

You now know how to make giveaways on Instagram to reward your followers, increase brand awareness, and grow your business. Now all that’s left is to go and make one yourself.

And with the viral power of RafflePress’s giveaway builder behind you, you can get started in no time at all and see the results you need.

Click here to get started with RafflePress today.

And don’t forget to follow us on Facebook and Twitter for more helpful tips and tutorials.


20+ Best Instagram Giveaway Templates (+ Giveaway Ideas)

20+ Best Instagram Giveaway Templates (+ Giveaway Ideas)

One of the best ways to grow your Instagram following is to host giveaway contests. And an important part of a successful giveaway is to have the perfect Instagram giveaway post design.

In this post, we’ll help you find an attractive Instagram giveaway template to design a post that will generate more likes, comments, and followers. These templates are very easy to use. You can simply open them in Photoshop or Illustrator to change the text, images, and colors however you like.

We’ll also share a few tips and Instagram giveaway ideas to help you run better giveaway contests. Be sure to find the ideas and tips section at the end of the template collection.

2 Million+ Instagram Post + Story Templates, Videos, Photos & Design Resources With Unlimited Downloads

Download thousands of beautiful Instagram post and story templates, Instagram video templates, and anything you need to supercharge your social media presence with an Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 Instagram templates, design assets, photos, videos and more.

Explore Instagram Templates

Multipurpose Instagram Giveaway Template

Multipurpose Instagram Giveaway Template

Whether you’re hosting a giveaway for a business or an influencer account, the templates in this pack are perfect for designing all kinds of giveaway posts. It features multipurpose giveaway templates that can be used to create posts for Instagram, Facebook, and Twitter. You can customize them using Adobe Illustrator to edit shapes, colors, resize, and do much more.

Instagram Giveaway & Quiz Contest Template

Instagram Giveaway & Quiz Contest Template

Hosting contests on social media is another clever way to create buzz around your Instagram channel. It will generate more interactions by allowing people to participate in an exciting competition. This templates kit is designed for creating Instagram giveaway contests and quiz competitions. It also comes in AI and EPS file formats.

CD Promo – Instagram Giveaway Templates

CD Promo Instagram Giveaway Templates

This is a complete bundle of Instagram templates you can use to create various types of promotional stories, including Instagram stories for giveaway contests. The bundle includes 9 different layouts that you can customize using Adobe Illustrator. The colors, shapes, text, and fonts can be easily changed to your preference.

Give Away Social Media Post Templates

Give Away Social Media Post Templates

The Instagram templates in this bundle are great for creating promotional posts for fashion and apparel brands. There’s a template for giveaway contests as well. It includes 6 different post layouts in both Illustrator AI and Photoshop PSD file formats.

Instagram Giveaway & Promo Story Templates

Instagram Giveaway & Promo Story Templates

This minimal and colorful Instagram story template kit is designed for making promotional posts. But, you can easily customize the design to turn them into Instagram giveaway story layouts. The templates are available in AI and EPS file formats with fully customizable designs.

Free Instagram Fashion Promo Templates

Free Instagram Fashion Promo Templates

This is a collection of free Instagram post templates. Even though they aren’t specifically designed for giveaways, you can easily edit them to change the wording to create posts for giveaways. There are 10 different templates to choose from in this pack.

Hanna – Free Instagram Promo Templates

Hanna - Free Instagram Promo Templates

Another free Instagram template kit featuring both Instagram post and story designs. This kit features various styles of Instagram promo designs you can use to create posts for giveaways and sales.

Instagram Giveaway Contest Templates

Instagram Giveaway Contest Templates

You can create elegant and professional giveaway and promo Instagram posts with the templates in this bundle. It includes multiple post layouts with stylish designs that are most suitable for lifestyle and fashion brands. The templates are available in PSD format and they are fully customizable as well.

Gaming Competition Instagram Story Templates

Gaming Competition Instagram Story Templates

If you have an Instagram page related to gaming or video games, this Instagram story templates kit will help you design attractive competitions for your followers. It includes 7 Instagram story templates with modern designs. Each layout has plenty of space for describing the contest and featuring images. They are available in both AI and PSD file formats.

Running Competition Instagram Story Templates

Running Competition Instagram Story Templates

This template kit is perfect for making Instagram competitions and giveaway contests for gym and fitness brands. It includes multiple Instagram story layouts in PSD and AI formats. These types of giveaway contests are very effective as they get people more involved in activities related to personal growth.

Instagram Fashion Giveaway Templates

Instagram Fashion Giveaway Templates

Looking for a more colorful Instagram template to design giveaway posts? Then this set of Instagram story templates is for you. It features 6 different designs that you can easily customize to create Instagram giveaway, sale, discount, and other promotional posts. The templates come in fully-layered PSD files.

Fashion Promotion & Giveaway Instagram Story Templates

Fashion Promotion & Giveaway Instagram Story Templates

Use this Instagram story template collection to design giveaways and promo designs for fashion and lifestyle accounts. It includes 10 different Instagram story templates in PSD format. Each template is easily customizable to your preference.

Free Creative Instagram Promo Templates

Free Creative Instagram Promo Templates

This free Instagram post templates kit is also perfect for creating Instagram giveaway designs. Don’t worry about the Russian text, you can easily edit the templates with Photoshop to change the fonts and text.

Free Instagram Giveaway & Promo Templates

Free Instagram Giveaway & Promo Templates

A bundle of free Instagram templates. This pack features 10 different Instagram templates you can use to create various promotional posts, including giveaways. The templates are fully customizable and come in Illustrator file format.

Monotape – Instagram Giveaway Story Template

Monotape - Instagram Giveaway Story Template

This Instagram story template kit is perfect for brands and businesses looking for creative designs. It features several story layouts, including one for giveaway contests, with trendy and colorful designs. You can easily customize them using Photoshop to change text and images.

Instagram Promo & Giveaway Templates

Instagram Promo & Giveaway Templates

If you have an Instagram page for a travel agency, blog, or influencer, this template bundle will come in handy. It features 9 different Instagram story templates you can use to promote your business with promo posts and giveaway contests.

50 Instagram Banners & Post Templates Pack

50 Instagram Banners & Post Templates Pack

This is a massive bundle of Instagram templates that includes 50 different banner layouts. It will surely include more than a few templates you could use for creating posts for giveaway contests. All of the templates are available in PSD file format.

Shoes Store Promotion Instagram Templates

Shoes Store Promotion Instagram Templates

You can use these templates to create Instagram giveaways and promo posts for show and sneaker brands. It includes 10 different post templates in PSD file formats. And they are available in 1920 x 1920 high resolution designs as well.

Foggiare – Instagram Promotion Templates Pack

Foggiare - Instagram Promotion Templates Pack

With this stylish Instagram promotional template pack, you’ll be able to design beautiful giveaway and sale posts for your channel. There are 20 different post designs to choose from in this pack. And they are most suitable for lifestyle and feminine brands.

Modern Instagram Giveaway & Promo Templates

Modern Instagram Giveaway & Promo Templates

This bundle comes with a set of very clean and modern Instagram post layouts that are perfect for creating giveaway and promotional posts for interior and furniture brands. The 9 different templates are available in PSD, Sketch, Figma, and AI file formats.

Free Instagram Giveaway Banners Collection

Free Instagram Giveaway Banners Collection

A collection of 16 free Instagram banner templates. This bundle includes various Instagram post designs you can use to create various promotional posts. All of the templates are available in Illustrator file format.

Free Instagram Promo Carousel Template

Free Instagram Promo Carousel Template

Carousel posts are also great for creating promo posts and creating more complex giveaway contests. This free template is perfect for creating a giveaway or promo post using multiple images. The templates can be customized with Figma and Sketch.

Instagram Giveaway Ideas + Tips

If you’re thinking about running a giveaway contest on your Instagram page, there are a few different methods you can try. In addition to asking people to Like and Follow, here are some other ways you can host a more effective Instagram giveaway.

1. Branded Giveaway Contest

Creating a giveaway with a focus on user-generated content is a great way to spread awareness about your brand and products.

For example, you can create a unique tag and ask your followers to create their own posts explaining why they love your brand or products using the special tag.

It will give your brand more exposure and generate more followers.

2. Instagram Photo Caption Contests

Another fun Instagram giveaway idea is to ask people to caption a photo.

You can upload a fun photo or a meme and ask your followers to leave a witty caption as a comment on the post.

3. Tag A Friend

When sharing your giveaway post on Instagram, ask your followers to tag one or two of their friends in the post. It’s a great way to reach more people and influence others to participate in your contests.

4. Instagram Quiz & Trivia Contest

Quizzes and trivia contests are also quite fun. Since they involve testing knowledge and research, your followers will find the contests to be more intriguing than other common types of giveaway contests.

5. Solve A Puzzle Contest

Post a photo of a place, celebrity, or a product with a missing piece and see if your followers can guess what it is. This type of solve a puzzle giveaways are more effective as they create a competition around a reward.

For more inspiration, check out our best Instagram post and story templates collection.

Instagram Templates

Learn how to supercharge your Instagram account. Craft beautiful posts and updates, improve your branding, find templates, and use Instagram in a new, creative way!

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Template instagram giveaway

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🔥 “Giveaway Growth Strategy” - How to Grow 5000 Followers in a day on Instagram! 🔥

I turn you to face me and tenderly kissing you on the lips, very tightly clutching you to me, my shirt and shorts. Are already wet and you start to take off this extra clothes from me. slowly I unbutton the buttons on your shirt one by one, take it off and casually throw it back, then pull off the shirts, underwear and drag you into the shower, putting them in my arms, I gently begin to emulate that my foam will rub you all over your body, but on the very in fact, this is a kind of game.

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The camera flashes flashed again. At this time, a car drove past, the light of its headlights illuminated me. Apparently the driver was very interested in this picture, because the car passed by at a very low speed. - "Come on, get up with cancer and spread your legs!" - ordered. Arsen.

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